You’re probably asking yourself now, ‘What should I be saying in the meeting???’, glad you asked, let’s cover what you need to do and say in the meeting to ensure you give yourself the best chance of closing the deal…
I own a product photography business and i’m getting ready to start a huge content marketing push. I’ve been following your blog for the last 2 years and this article stuck in my head. I’ve noticed that in my keyword research that ‘how to’ photograph it yourself keywords make up a huge portion of the traffic looking for our primary keyword term “product photography”.
You can even take this a step further than your competition by creating an official letter with your signature, just to make it sound more real and official to your partners. If possible, try to deliver it by hand so you can meet your partners.
PageSpeed Insights – With PageSpeed Insights, Google analyzes how fast your webpage is and will provide suggestions you can implement to improve the speed with which it loads on both desktops and mobile devices. Your website’s page speed can impact SEO, so it’s important to monitor its performance to ensure your relevancy on search engines like Google.
Additionally, many social media platforms, like Hootsuite and Tiny Torch, allow you to monitor and get alerts any time your brand is mentioned. Whenever a review is left about your business, positive or negative, be sure to respond to it. That shows other people reading the reviews that you, the business owner, care what your customers think.
Your website is the hub of your SEO business. In the 10 years I ran my agency, I had at least 15 different sites. Pay attention, because I’m going to save you a lot of time, energy and AB testing by telling you exactly what worked and what didn’t work. To make this easy, just remember two simple words, “clean” and “simple”. Forget everything else, and ignore everything you see in web design today. Most website are terrible, even the ones created by amazing and talented graphic designers. Here’s why. When a customer comes to your website they want to know three things. Who you are, what you’ve done and how to contact you. That’s it. Everything else is bullshit. This isn’t just my opinion. It’s a conclusion based on analytics and years of obsessive studying and experience.
Basically I could work 10 hours a day for the next five years if there was some guaranteed result, but I guess the uncertainty until you hit it big is just something you have to deal with when making money online?
The world is definitively a smaller place because of the internet! Creating your own online business online has never been easier, with SEO a good option. You just need to put the hard work and dedication into making it work.
I would help them with SEO audits, citations (core online profiles/directories), on-page SEO, speed optimization and Google Search Console. In 3 months my website was getting around 500 visitors/day resulting in about 2 inquiries/day for my services. This was on top of the $600/month affiliate income through my blog.
If all else fails, just keep saying to yourself over and over again “I am the best SEO for psychics in the world.” Sooner or later a psychic will read your mind and #ka-ching! (don’t forget to turn on retargeting in your medulla for those psychics who are not yet in purchase mode)
Speak at conferences – SEO and marketing conferences used to be the place to get new customers. I used to pick up at least $100,000 per marketing conference I went to that had over 1,500 attendees. Sooner or later, all of the other SEOs and marketers started to speak at the same events, and the amount of new revenue I acquired from these events drastically shrunk. I later learned that the best events to speak at are non-industry events. For example, when I spoke about online marketing at an online gambling event, I was able to lock PokerStrategy.com in a $1.2 million contract. From finance to fitness and everything in between, non-industry events typically brought in four times more revenue than industry events. You just have to make sure you are speaking at conferences that charge at least $1,000 per ticket as that means you are usually talking to an audience that can afford your services. When you speak, you have to talk about specific tactics people can leverage, show examples of companies using those tactics, and wrap it up with data that shows your methods were successful.
Now that you have a handle on your key concepts and have built a strategic keyword list, you’re ready to create a high-level plan for content creation. I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in.
Essentially, the more popular you are on Google+, the more likely you are to influence personalized search results with those who are following you. Hence, take advantage of this social network to its fullest extent to reap the benefits.
Following all of the things described above guarantees that your web resource will be ready to get into Google’s local search pages. However, these actions do not necessarily mean that you will get to the top of Google search or a pin on a map widget. Therefore, if you are serious about conquering the first positions, you definitely should not stop there. Continue to develop your web resource. Improve the content of old landing pages and create the more relevant content on your site. Keep track of your competitors’ achievements and make the same, but much better ones.
Apart form quality content, are there any real differentiatng tactics to outdo the competition (assuming them busy with explained techniques) or outsmart the search engine ranking programs. Sincerely, need your thoughts.
It is good to start earning money once you get clients. You, however, need to start outsourcing your work when you are burdened with work. That’s when you need to outsource. Outsourcing is crucially vital to help succeed as a freelance SEO. Initially, you can start outsourcing your work to selected people. But once you start getting more, more work, you can register your firm.
Scott, I think that price range is realistic. You really have to show them the value proposition you are offering them. Back it up with case studies and your past work. Shoot me an email so we can discuss some options. firstname.lastname@example.org
3) Have very clearly articulated expectations. Sometimes it is not possible to have everything clearly defined in terms of what eventually needs to be accomplished. For such projects I have learned over time to make sure to include in the contract (a) clearly defined tangible deliverables and (b) clearly defined activities that I would do. For ex., if I am doing a Needs Assessment for a community-based organization (CBO), I wouldn’t now just say a “report with findings and recommendations.” Because a “report” can mean totally different things to different people. I now would actually spell out anticipated page number range, and actually bring to the client several examples of such/similar reports (my own and others) and nail it down with the client (and “stakeholders”): “Here, is this the kind of report we are talking about? If not, let’s agree what’s different you would like to see, etc.”