You get to the exhibition and find loads of stunning paintings hung on the wall attracting lots of attention from other people. You really like your friend’s artistic style and one painting in particular has caught your eye. You want to buy it badly, but simply can’t afford it.
First off I must say that this is very comprehensive course, basically holding your hand and taking you through all the steps necessary to start your very own SEO business. Even if you plan to do something other than SEO there are many things taught here that will apply to other types of ventures.
Thank you Neil, this post is full of nuggets! We will take what we are not doing now and change. One question, what’s your advice on signed agreements with Clients? Is 30 day, mth to mth good? On one hand you don’t want to make people feel trapped and on the other you don’t want them to quit on a whim without at least being with you for 6-12mths. Is the industry standard of 1-2yr good enough? What’s a good balance between sustainable revenue for agency, and good commitment & partnership between an agency and a Client?
One of the biggest transitions from a regular job to running your own business, if you’re not used to working in sales, is that you will need to negotiate deals. Those working 9-5, especially in technical roles, don’t tend to negotiate directly, at least not with prospective clients and suppliers.
And finally, for fun, here are six video game concepts we need to bring into common parlance, such as “Hammer Bros. Suit,” which signifies “Any possession or version of a thing that makes everything else look like shit by comparison.” As in: “The new John Deer riding mower is the hammer bros. suit of lawn-mowing solutions.”
Be sure to add your business details to all local and major national online business directories. These listings are not only good for taking advantage of the traffic on these directory sties but the listings also act as good citations to help boost your Google Places/Maps listing in the search engines.
“SEO has the highest long term ROI of any form of marketing.” – This is something I say which some people may not agree with but here’s why I think it’s true; When SEO is done properly and ethically, and you achieve top ranking results across targeted keywords with good search volume, these rankings then have the potential to stay there (without any additional optimisation required) potentially for YEARS to come. I don’t know of any other form of marketing that can keep on returning that sort of value consistently, day after day, years after you have stopped paying for it. This again is a good thing to follow up with after you make this statement to the client as every business owner will be delighted with the prospect of still receiving traffic/leads/clients long after they have paid for the SEO services.
To claim your Google My Business page, visit google.com/business. There’s a verification process you’ll need to go through where Google will send a postcard with a PIN to your business’s physical location. (No P.O. boxes allowed.) Then you’ll simply log in and enter the PIN to verify your business.
Simply put, a citation is a “mention” of your business name on webpages other than your own, followed by your address, phone number, or both, regardless of whether there is a link to your website or not.
Help out bloggers – the last method I used to gain new customers was to reach out to Technorati 100 companies and offer them free SEO. Most of them didn’t take me up on the offer, but a handful did. From TechCrunch to Gawker Media, I did free SEO for these companies in exchange for a badge on their sites that said “SEO by…” That badge would link back to my site and drive leads. If I got lucky, they would also do a blog post on the results they received from me, which typically led to over $250,000 in new revenue as those blogs had a large following.
Neil, great article shows me that their is a lot of potential in the SEO business even though it’s going so mainstream. I want to ask you your opinion a business motto i’m currently working on, whether or not you think it could be profitable for me.
Nowadays, it doesn’t take that much money to start up a business, particularly an online business! You can start your own website/blog for less than $100 and start that way. Many people have started their own online business and grown it into a successful and profitable one.