Still, I can’t imagine working for someone else, I guess it’s my nature. I’m not a “trade time for money” kind of guy. I prefer to be in control of my destiny no matter what…but it certainly isn’t getting any easier.
When people hear the words ‘cold calling’, it often makes them want to run for the hills. However, it still is, and probably always will be, one of the most effective, quickest and cheapest ways to generate new clients for your business.
We all want to become our own bosses right from the start, but truth is that you need to work somewhere for at least one year. And not necessarily because you gather knowledge, but because you gain an insight view into a business. You see how things work, you get to go to various conferences on this topic, know people from the field and so on. All this is going to be really useful when you will start your own company.
I have done most of these mistakes in the past, so I can definitely relate to you. Now, in my second start up I hope to avoid the vast majority of them. The single most important advice: learn to fire your clients or never get them onboard at the first place.
If you show your prospects in advance what you will fix for them versus only offering a list of services in a proposal, they will be more likely to hire you. This will allow you not only increase your deal closing rate but also charge them a lot more.
Page Optimization – Remember, Google ranks web pages in their search results, not websites. So focus on optimizing one page for one or two keywords. My secret sauce for optimizing a specific web page is published and outputted for free here on MySiteAuditor. When you run an audit and view a PDF report you can clearly see a checklist of everything I do to a web page to optimize it for a target keyword. If you’re not already a customer your don’t have to pay for this, just run a free audit on MySiteAuditor, then study and follow the report.
SEMRush provides analytics tools, social media reporting and SEO information about your website. It builds in competitor analytics as well, and can be used for keyword research and analyzing backlinks. SEMRush is a good tool for small business owners who have some experience in SEO already. It also provides data on things like Google Shopping ads and other product displays. SEMRush plans start at $99.95 per month.
SEO businesses have exploded onto the scene within the last few years. They have never been SO popular because websites are such an important part of business nowadays. As of today, it remains as one of the most reliable business sectors in the internet marketing industry.
TIP: It’s best to use this example when presenting the business owner with both the list of targeted keywords with the search volume *(the amount that should be inserted in to the statement at ‘[X amount]’) for each one and a screenshot from Google of one of the main keywords with their main competitors’ front page listings highlighted on the front page.
Once you begin to make some cash on the side, see how far you can scale it (reasonably) before you need to make a decision on whether to fully jump in or whether to keep it as a side gig where you can eventually outsource a good chunk of the tedious work.
You may not be 100% happy with business logo, products, unique value proposition etc… but just put something out there and go for it. Don’t wait for everything to be perfect before you launch because it never will be.
Please remember that you must take extra care of clients that come from your partners. If they’re unhappy, the first person they will complain to is your partner. That’s not good for future referrals.
[sociallocker id=”571″]If you have any questions at all about this tutorial then please feel free to either leave a comment below or click the link below to download the Bonus Download file. Once you’ve downloaded the file, you will have to unzip the folder. If you don’t know how to do this, you can download the free software called 7Zip to do it for free.
I’ve been involved in digital marketing for over a decade, since 2006. Marketer’s Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn’t labor-intensive and still very profitable. If you want to get my “6 Month SEO Plan” please request a free reseller dashboard account here. You’ll also be able to download a price list for all of the services we offer.