Depending on how you go about the business, you might need to spend a lot of time to get started. I have listed below the 5 things you really need to focus on when starting and then continuing your SEO business that earns you profits.
The two brothers, Google and Facebook, are also limiting useful information that SEO’s use to create their strategies (e.g. Keywords: Not Provided or Google Keyword Planner doesn’t show phrase match data anymore, etc).
The most basic thing to do is to make sure that you know all you need before starting up the business. It may seem like an easy thing, but a true expert takes years of practice and reading on this topic. The most important things are: to identify and analyze the relevant keywords, to write qualitative content with the keywords, to use Google Analytics, to write good meta tags and descriptions and many more.
I wrote a long, in-depth article about this already, so I will highlight the points here. Re-signing an SEO client is about 10 times cheaper than finding a new one, so I would really focus on this. There are five easy steps to re-signing an SEO client:
Large companies tend to want to deal with large agencies. Large companies may have their own internal search team. There comes a point where it is cheaper to hire someone full time that hire an external consultant, and that point is the average full time salary plus employment costs.
4) The ability of your staff to Play and have Fun! The more they test, try and fail on your/their pet projects or affiliate sites… the better results and performance you deliver to your clients websites.
If you’re going to be telling everyone else to get them, shouldn’t you have some yourself? It’s amazing how many SEO companies don’t have Google reviews. People know SEO companies can be sketchy which is exactly why they’re that much more important in this industry. Plus if YOU are doing local SEO, it will obviously help you.
The biggest challenge relates to trust. SEO and Internet marketers have become the used car salesmen of tech (no offense to used car salesmen!). There are several reasons why business owners do not trust SEO agencies:
So, I would advise you to choose it as the platform for your website. For the design, you can hire a professional website designer for a few hundred bucks. But if you are on a tight budget, buying a fully customizable professional theme.
I’ll be providing an introduction to each of these three components in this post and providing more in-depth posts in the weeks to come. If you’re ready to start cashing in on greater local search visibility, you’ve come to the right place. But first, we’ll look at how the modern day consumer searches and shops in today’s world.
If you have money to invest, it’s possible to acquire an existing Internet marketing business. You may have to find an local business broker to see SEO businesses for sale in your area. Buying an SEO business can be tricky. You will need to make sure what the sellers intent is for selling the business, what domains are associated with the business and willingness of the seller to sign a non-compete. Most importantly, you should do an extensive backlink analysis and make sure that any valuable domains or links that are point to the main website will remain after the purchase (or are part of the purchase).
Not being able to outsource all that upfront is probably a good thing. Many attempts at outsourcing fail because the outsourcer is not competent themselves in those particular tasks. Having experience in these areas is helpful because if a freelancer or staff member leaves you hanging, you’ll be able to keep things running efficiently while you search for another staff member.
I am just starting out and am having a lot of interest shown in my assistance, but since I don’t have case studies to base my value proposition off of, I am getting some pushback and had a recent proposition. An E-commerce site suggested that I provide them with SEO. They are currently averaging 250 conversions a day at $5-$8 per sale (a decal company). They said that they would pay me 20% of any increase in business I could bring in. I need to put food on the table for my family. I’ll work hard on getting other clients, but is this a good endeavor to go after? Where would you start with getting them more site traffic quickly? I will use all your info from Marketing school to build Funnels and Retarget them if they leave, but where would you start on-site.