Survey responses show a drop in the blunt objective of driving traffic, but it remains a key goal for search engine optimization (SEO). Perhaps more interesting is the doubled number of agencies citing brand/reputation as a goal, up from 5% in 2011 to over 11% in this year’s survey
The gist of this means that, as an SEO candidate, you won’t likely ever be well-versed in all aspects of the business (especially since it changes and grows so quickly!). A successful career strategy is to become an expert in one thing and conversant in many more. That will help make you more marketable in this career field.
You must remember that you will almost never leave a meeting with a business owner getting a straight ‘no’ answer. Even if for some reason they don’t want the service, they will usually just say the old ‘I’ll be in touch soon’ or ‘I need to discuss it with [INSERT RANDOM EMPLOYEE/PARTNER NAME] before we actually move forward with this’.
The truth is, the average consumer will read 2-3 reviews before choosing to buy from you, so start encouraging your customers to leave a good word about you. It can be on your website, social media pages, or online directories such as Yelp.
The first thing you need to prepare is a plan of action report. This what you will present to the business owner(s) at the meeting as you talk them through what the process will be and how it will increase their website traffic and ultimately get them more leads/customers. I lay mine out like this:
Also wanted to give you a quick heads up that your SEOforBeginners.com link in the Education section isn’t properly linking out – it looks like you’re missing the all-important http:// part on that particular educational resource link my friend!
I loved what you said about the advertising companies. We actually do an advertising companies Listings and social media for free and they helped us grow from doing 10k in our first month by our selves cold calling, to 50k our second month. We still have that deal with them.
Wow, Awesome post! So much stuff here . . . I’m starting a freelance web development business and this will be invaluable information. These are the kinds of SEO questions I wanted to know so I thank you for putting it all together in one place. This is a great guide and I will start to fully look through all of the links and resources you’ve recommended!
Social signals. Set up as many social accounts as possible. Provide useful content, gain followers and link social accounts to your site. Make sure your website has your local keywords in your content.
Never short change yourself. Believe in the quality of the service you can offer and stand by your pricing structure. Your customers will appreciate your service and what they pay when they start to see the results.
If you are going to go down this route, I always say it’s best to start at the top and send your article to the biggest national newspapers first. The reason for this is that if you are lucky enough to get a piece published in these newspapers, it becomes a very good testimonial when you then send the piece to local newspapers as you can say that nationals have already published it.
Not too long ago the primary means for consumers to discover local businesses was through flipping open a Yellow Pages catalogue, then turn the pages to the relevant category, find the nearest business of interest, focus in on the address and phone number, pick up their home phone, and call.
The course is very detailed with many videos all set up in weekly format that can be gone through at your own pace. The inclusion of the recommended tools and working templates can save you hours of work and keep you on track.
Google Analytics & Google (PPC) Pay-Per-Click Online Advertising, Facebook Ads(These tools are commonly used by many businesses and are very easy to use. Google Analytics allows you to track your website traffic and its various sources, Google Adwords allows you to find out exactly what keywords your target audience is searching for, Google Adwords + Facebook Ads allow you to create target ads on their respective platforms)
Another thing to think about if you’re cash rich but time poor, especially with many people leaving the SEO game, is to buy an existing SEO business. You’re buying existing contracts and/or a client list, and you may be able to pick up some skilled employees, too. Buying a business is a topic in itself and outside the scope of this article, however it’s an avenue to think about especially if you are capital rich and time poor. You may be able to manage such a business part time, as you have less pressure to develop new business from scratch and the existing employees can handle the work at the coal face and deal with clients during the day.
If you show your prospects in advance what you will fix for them versus only offering a list of services in a proposal, they will be more likely to hire you. This will allow you not only increase your deal closing rate but also charge them a lot more.
It has to be said that advertising on these sites can be hit and miss but if you persevere and can get creative with your ads then there is definitely value in using them. Again, by reading Ca$hvertising you will give yourself a big edge over the competition with your ad copy.
Many successful SEO companies do this. Whitespark offers $4-5 per citation with a report. Yoast offers specific SEO auditing ranging from $600 – $10,000. Moz Local will keep your top 15 citations consistent for $89/year. The trick is to be specific in your services. This should also avoid people wanting to pick your brain for free.
The title tag on pages of your website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between thetags near the top of the HTML code for the page.