Whenever someone asks me for some advice for starting their own SEO business or they are thinking about doing some freelance work, I immediately direct them to a much frowned upon medium in the SEO world, a book.
Giving your clients an effective intro into SEO and the search engines. Make them have the knowledge the web works, and how their business could profit from a good website and also SEO optimized website.
This is why you need to gather the initial understanding of how SEO can work effectively into a company’s marketing strategy by working within an industry and among established professionals before taking the plunge and starting your own business.
Very revealing data and information. This article is 1 year old but will remain relevant for many years to come. There might be other ways of doing it but you can’t fail doing it your way. Any SEO is going to need more than just experience but case studies and data to backup their work. For those that have time on their hands there are so many ways of filling it up with a free offer.
Search engine optimization (SEO) is a type of Internet marketing that changes websites so that they rank higher on organic and paid online searches. This dynamic business changes often, and experts must learn new ways of ranking and advertising every year. If you are an SEO expert, then you may consider offering your expertise to other businesses, rather than working for a company. You will need to invest in marketing, education and business organization in order to reap profits from the business. Learn how to start an SEO consulting business.
Perhaps the most obvious search marketing model is that of the consultant whereby you help other businesses with their search marketing efforts. Think about the demand for external consultants and where that demand may come from.
This is the next step towards setting up a successful business. Before investing a dime to establish your SEO company, it is important you write down everything you have in mind about your new company; starting from the mission statement, vision statement, your goals and objectives, your target clients, your competition, marketing strategy and other market challenges, the financial requirements, and so on.
Transparency is huge when selling any service. People want to see and hear the person they will be working with. On the other hand, if you were selling a product like a printer, nobody would care who you were. But when you sell SEO services your potential clients want to work with people they know, like and have a relationship with. You can start that relationship on your SEO website by being super transparent. This is beyond important, and so many of your competitors won’t do this. Add real-life photos of you (and members of your team) throughout your website, not just your About page. Create videos of you talking. Let potential clients see and hear you, and you will win more business than your competitors. That is a guarantee!
Again, I’m not an attorney, but this is what I did. I waited a few months before creating an LLC for my business. I made little money first, then incorporated. The reason I did this is because incorporating costs money. In Illinois it’s about $500-$600, plus $250 per year. No need to waste that money if you never get business. I asked my accountant, Gaurang Patel of Southloop CPA in Chicago, IL, about this. Here’s what he said:
I don’t take on SEO clients per se but I’ve done some (highly priced) SEO consulting that one client told me at one of our monthly consulting call that he’d happily pay 5-10 times what I was charging him. And that was with him doing all the implementation of the plan I lined out.
So my first bit of advice is to pick a niche. Decide what type of SEO you are. Are you a consultant? A strategist? A link acquisition expert? Content marketer? All of these things come under the SEO banner.
Because we know very well what’s happening these days. And in online we see lots and lots of cases where your partner won’t work well or want to break the company. In some cases not getting equal share might be a problem along with many legal litigations etc.
The downside is that unless you’re diversified, your income could dry up overnight if Google decides to flick their tail in your direction. And to be truly diversified, you need diversification across markets AND strategies. Without that, there is a good chance you’ll then have to start from scratch at some point. Algorithm shifts tend to be great for consultants with deeper levels of client engagement, as the change can create new demand for their consultancy services. For consultants who sell low margin consulting across a large number of clients, the algorithmic updates can actually be worse than they are for affiliates, because you may suddenly have a lot of angry customers all at once & unlike an affiliate who prioritizes a couple key projects while ignoring many others, it is not practical to ignore most clients when things go astray. To each & every client their project is the most important thing you are working on, & rightfully so.
Let me help you through some basic and important points, whether you are a part-time worker, or a freelancer, or a business entrepreneur who wants to work full time with your project. Whatever you maybe but this post will help you.
Local SEO is a very different ballgame than performing SEO for a single website and requires attention to additional signals. Here are a few pointers for what to do after registering your business with Google and Bing.
After working for other people for so long, you might feel that 2018 is the right time to venture into the great unknown of self employment and entrepreneurship. While this is a laudable move, you need to be sure you are getting into the right industry, and that you have the right tools to succeed in it.
This was a great post, thanks for sharing it. I have been researching a lot lately about SEO regarding education resources and what have you. I understand that it can be as broad or as specific as you would like. I am really trying to develop a plan on what to study and would appreciate your advice. As of now, I am teaching myself by means of free education resources on these topics; SEM, SEO, marketing in general, html coding, and website design. I plan on offering services relative to those topics as a sole freelancer and wasn’t sure if there is anything to delve deeply into that would better my understanding. If you could suggest any other topics you think would be of great help, or any education resources, whether they are free or come at a price, it would be greatly appreciated.
Not too long ago the primary means for consumers to discover local businesses was through flipping open a Yellow Pages catalogue, then turn the pages to the relevant category, find the nearest business of interest, focus in on the address and phone number, pick up their home phone, and call.
CONTENT CREATION – Only create great content that provides real value and is better than what’s currently already out there. Google your competition, see what type of content they have, then create something better and be sure to include stats and visuals when possible.