Your one year plan might be focused on SEO, but your five year plan might be to provide the very same things SEO provides today – qualified visitor traffic – no matter what form the source of that traffic will take in five years time. The value proposition to the client, will be much the same. So, your five year plan might include learning about general marketing concepts and studying new digital marketing channels as they arise.
Speaking of creating social profiles for links, if your goal is to dominate Google, then you should make sure you join Google+. Google’s own social network can help you rank better in search results for people you are connected with. For example, when I’m logged in to Google+ and I search for SEO, I get the following in my top five search results. Personalized search results based on who I am friends with are marked by the little person icon.
Getting better rankings and traffic is important, but you can still lose clients by not showing them the true value of what you are doing. Once I started keeping track of attribution on various aspects like calls, leads and revenue it became much easier to show results and retain clients.
When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they will do nothing.
Use sites like Upwork.com to find inexpensive admins that will send cold emails to your target market. This is key because cold emailing is far below your pay grade. An admin level person should be doing this, not you. If fact you can find someone in Asia or India to cold email for a couple dollars per hour.
Young Upstarts is a business and technology blog that champions new ideas, innovation and entrepreneurship. It focuses on highlighting young people and small businesses, celebrating their vision and role in changing the world with their ideas, products and services.
Starting off this way has risks too (might not be as stable as a large corporation for example) but you can learn a lot about the overall and day to processes that make that particular person or group successful. I’m not for the idea of building your personal brand on the back of someone else’s brand equity but if your brand develops from the hard, quality work you do for someone else then that’s great.
Ideally, you want to use detailed case studies showing how much money you have made other companies as well as outlining what you exactly did to achieve those results. In addition to that, you want to list all of the big brands you have worked with as it shows your credibility.
Basically I could work 10 hours a day for the next five years if there was some guaranteed result, but I guess the uncertainty until you hit it big is just something you have to deal with when making money online?
In light of all the recent hubbub about JC Penney, David at Distilled wrote up a great post asking whether competitors can use spammy links to harm your site. He explains how to find shady links and get them removed.
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As simple as it may sound, but a lot of those strengths and weaknesses are not immediately clear and only become clear with experience and time and trying various things, which can take some years. Also, opportunities based on your strengths may not be readily available, so one needs to put focused effort in that direction. For ex., I have realized by now that there are some things I am really good at, they come natural to me (to the point that I was taking them for granted), and they happen to be difficult for a lot of people/competitors. So I am now trying to focus on that.
One of the biggest transitions from a regular job to running your own business, if you’re not used to working in sales, is that you will need to negotiate deals. Those working 9-5, especially in technical roles, don’t tend to negotiate directly, at least not with prospective clients and suppliers.
I strongly affirm that you must have at least 2-4 years’ experience (MINIMUM) commercially working for an agency to learn the procedures at hand. SEO is a complicated, yet easy to understand process from the surface.
You don’t have to be a writer to get started in SEO. Jim Boykin, the founder and CEO of Internet Marketing Ninjas, has a great life story. He describes himself as an “old hippie.” Way back when, he traveled and lived in various parts of the country for years, working in restaurants and elsewhere, doing the hard work people do in their youth when they are discovering who they are. But he was watching and thinking as he worked. In the late 1990s, he decided that the emerging Internet-thing might have legs (good call!) and moved back home to Upstate New York to become an entrepreneur. He knew what all small businesses needed – promotion and customers! He thought he could help those in his home town by starting his own business to create business websites for others. But shortly after founding We Build Pages (the predecessor to Internet Marketing Ninjas), he realized the web was already getting crowded, and online users were turning to search engines as a way to find websites and content. That’s when he shifted the focus of his business to SEO and link building, and as a result, he was a huge success.
Link building is probably one of the most talked about (and debated about) SEO tasks. The basic goal of link building is to get other websites to link to yours. If you think about ranking at the top of search results as a popularity contest, then links are like votes saying your website deserves to be ranked highly. Getting links with keyword anchor text will help you rank specifically for the keywords that are linked to. For example, Adobe Reader ranks number one for the keywords click here because so many websites linked to it using the anchor text click here to download Adobe Reader.
HubSpot is a marketing website with a lot of resources on SEO and digital marketing. Like Moz, HubSpot’s extensive network of information is a great starting place for business owners looking to learn more about digital marketing and SEO strategy. HubSpot SEO offers metrics on web traffic, competitor information and resources for modifying SEO strategy. It offers both paid and free versions with varying features.
It’s important to outsource as much as you can but do not put all of your eggs in one basket so that if one person quits your whole process doesn’t fall apart. Also, start marketing and building your list from the very beginning – don’t rely only on referrals because eventually you will need more revenue sources if you want to continue to grow.
I have done most of these mistakes in the past, so I can definitely relate to you. Now, in my second start up I hope to avoid the vast majority of them. The single most important advice: learn to fire your clients or never get them onboard at the first place.