If you go to freelancer.com and search for user bdkamol, he’s the same guy who optimized all my websites to load in less than 1s. He’s done every one of my speed optimization projects and has improved load times by over 13 seconds in GTmetrix! At $20/hour, 10 hours should be enough for a huge improvement (which I have charged up to $700 for). That’s $500 profit and all you have to do is send your client a “before and after” report in GTmetrix. It’s ridiculously easy.
You need to also develop a system that would help you check and correct errors that can hurt SEO ranking for your clients’ websites. Some of the errors that can negatively affect SEO rankings are broken links, wrong file names, complicated URL and poor grammar.
I’ve learned to expect that most people won’t understand. I just focus on building my agency and hitting my goals. I don’t bother trying to convince anyone that what I’m doing is smart. At the end of the day, actions speak louder than words. So just prove you know what you’re doing with the action you take.
There are also a ton of emerging metadata schemas out there – Open Graph, Twitter Card, Google-specific (Authorship, etc.), Schema.org, and others. Best practice is to build this front-end metadata into your templates where appropriate and have them pull the right attributes from the database or have your writers enter the values into the CMS at the point of content creation.
The problem is that self-employment, especially if you’ve worked in the corporate world before, has all the allure of the pipe dreams sold in The 4 Hour Work Week (I guess Tim Ferris doesn’t count self-promotion as work, even though he does it about 100 hours a week 🙂 ).
Outsourcing can be a critical element to your success as a SEO business owner. You can initially start out as a freelance and outsource the jobs that come your way while building the skills and portfolio needed to develop your own firm.
I then recommend they begin reading the important blogs in this field. There’s a great list of SEO blogs on the SEO Resource List of The SEO Ace (if I may say so myself). It’s far from complete (my apologies to my industry peers who are not listed!), but you can’t go wrong starting with these folks. I also recommend you get a Twitter account and start following the authors of these blogs to read the invaluable advice they dispense on a daily basis (but be aware that some SEOs have, well, we’ll call it “colorful” and “spirited” personalities. Strong opinions are the norm, not the exception).
The important lesson I learned having always been the “doer” of all SEO activity, I have learned that I must delegate activity to trusted sources and partners in order to scale my business. Marketer’s Center has been my most trusted partner to date.
Kristi great work! I have found recently that when talking to my small business SEO clients, it’s important that I clarify that search engines rank web pages and not websites. I find it helps get the point across for creating content for the site on a regular basis.
When you are considering the different aspects of SEO remember it’s an integrated framework that uses a high end content strategy to establish your authority; social networks will gain traction for your promotion with smart implementation; and focus on earning those links to build long-term equity with your readers and search engines.
I don’t take on SEO clients per se but I’ve done some (highly priced) SEO consulting that one client told me at one of our monthly consulting call that he’d happily pay 5-10 times what I was charging him. And that was with him doing all the implementation of the plan I lined out.