Writing titles and descriptions is considered an art in the SEO world. In a sea of competing search results, if this text isn’t unique, compelling and descriptive, then your click-through rate will suffer. Additionally, one extra word or character could cut off your text with the dreaded ellipses (…). This may not be a true tragedy, but it does look unprofessional, especially when it shows up in the middle of a sentence, making your title or description less impactful.
By showing potential clients how much more money you can make them versus how much you are charging, you can help make their decision to go with you pretty easy. The only thing they have to worry about is whether you can actually provide the results. To combat this, you would use testimonials and case studies to show what you have done in the past.
You mentioned hustling Craigslist when you first started out. I’m in a similar situation, I just emptied my change jar to keep my internet turned on for a little bit longer while I try to get a business started. Any suggestions on what to try to do to get SEO customers?
You can start your own SEO company but before that, you need to understand how to be so. To start up an SEO company is a very tough task. If you are defined by the process and if you learn how to make your website work, you can become an entrepreneur.
While some of you may be thinking this goes against everything that an SEO business stands for, it would be a mistake to overlook the old fashioned Yellow Pages book for promotion. There are still a lot of people who use the Yellow Pages to find businesses and services that haven’t yet started using the web for this instead.
The SEO franchise model may be cost prohibitive, but an SEO licensing model can be a great fit for many consultants and web design agencies. Look for SEO business licensing opportunities that include some type of lead generation service. A proven SEO will attract leads and some may offer affordable lead generation services.
Done correctly, SEO doesn’t live in a silo, but rather is tightly integrated into a company’s overall digital strategy. The best SEO professionals are well rounded digital marketers who can see both the forest and the trees.
I don’t take on SEO clients per se but I’ve done some (highly priced) SEO consulting that one client told me at one of our monthly consulting call that he’d happily pay 5-10 times what I was charging him. And that was with him doing all the implementation of the plan I lined out.
Once we learned this, we started to work with as many large brands as possible, even if the large brand wasn’t willing to spend money on us… Heck, we were even willing to lose money or do the work for free.
Your opportunity to learn is great from both sides, but in-house opportunities, especially for new hires, are likely to be harder to get, as companies will expect some previous industry experience (that said, transferring to an SEO role from within your existing company might be a great way to start in your career, assuming you’re “lucky” (as defined earlier). It’s often that “right place, right time” thing again. Agencies, on the other hand, can be great places to start and learn about the business from agency veterans.
SEO businesses offer to created legitimate techniques and methods to help drive traffic to clients websites. Now, that may sound complicated, but all it means is that they help to build links that point to a site which attracts visitors.
2. These techniques indeed are must for optimization, yet what we are trying here is splitting anking algo and feeding each component of the formula by a set of techniques. Isn’t it? Wouldn’t search engines algos outdo our techniques?
I wrote a long, in-depth article about this already, so I will highlight the points here. Re-signing an SEO client is about 10 times cheaper than finding a new one, so I would really focus on this. There are five easy steps to re-signing an SEO client:
I am Link Building, SEO guy with 5 years of experience in Search Engine Optimization and Social Media services. I do high quality back-link building services to increase website’s ranking in Google, Yahoo and Bing. We do 100% Manual work and follow search engine guide lines to get maximum benefit. Will send you detailed Report (Progress and Link Building).
Of course, it goes without saying that one should never compromise on the work quality in order to build client relations, however, how do find that fine balance between finding inexpensive resources who might turn in a great quality work as well?
The problem is that self-employment, especially if you’ve worked in the corporate world before, has all the allure of the pipe dreams sold in The 4 Hour Work Week (I guess Tim Ferris doesn’t count self-promotion as work, even though he does it about 100 hours a week 🙂 ).
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Here’s the thing, lots of people like Grind say, “Neil is absolutely correct, if you provide value that is greater to the clientâ€™s bottom than what youâ€™ve charged them, they will happily keep paying (and recommending)” and I am definitely someone like that. But, I’ve yet to find someone that can produce those results…..
Trends – This tool allows you to compare keywords and analyze how users are searching Google. Google Trends can be very helpful when comparing your business to competitors, or by finding the right search terms for your business.
Do you have experience starting a local SEO business or working as an SEO freelancer? I would love to hear your feedback if you want to leave a comment below. Also feel free to ask me any questions about this article or local SEO in general – and I’ll be glad to answer them.