Pretty basic question for an SEO right? It would be nice if the answer were equally as basic or simple. It’s an important question, even more so since a sweeping update by Google knocked out unsuspecting webmasters.
Thank you Neil, this post is full of nuggets! We will take what we are not doing now and change. One question, what’s your advice on signed agreements with Clients? Is 30 day, mth to mth good? On one hand you don’t want to make people feel trapped and on the other you don’t want them to quit on a whim without at least being with you for 6-12mths. Is the industry standard of 1-2yr good enough? What’s a good balance between sustainable revenue for agency, and good commitment & partnership between an agency and a Client?
I am pretty sure that if the person has the skills to optimize any website – he is also able to create his website and give the folks the prices for what he’s doing 🙂 I think You should focus on how to learn SEO. Thanks 🙂
Throughout your SEO company’s website, strategically place free downloads that your visitors will love. For example, do some research on pricing in the SEO industry, create a simple one or two page report, and give it a way for free on your website as long as the visitor shares that free download first. In exchange for sharing your website with a quick click, your visitor gets a very valuable resource (with your name on it). It’s a huge win for you and your visitor. I’ve listed my favorite tools for giving away a free download in exchange for sharing your site.
Sure I can advertise other places…but I can’t reach Google’s customers there. As an individual I can choose to use another search engine, but as a business I cannot magically make potential customers do the same. I HAVE to use Google or give up a huge market share.
I am very sure you must have heard of search engine optimization. If you are having a business and have a website then many SEO guys must have proposed you with an offer that they will rank your website at so and so position on Google. And that they will bring a lot of quality traffic to your website and make your business hot marketplace. Well SEO is an art how you optimize your website for search engine so that they will crawl the content and display your web address whenever users are searching in your niche.
Monthly SEO and Reporting – This is how many hours you’re going to spend consulting, creating, reporting and optimizing content to grow your client’s domain authority and improve their rankings in Google.
Don’t forget about Social Media!!! Social signals are becoming more and more critical for an SEO campaign. So much so, that we actually BOOST our likes and shares on the articles we earn for our clients.
I truly belive the assistant should be your first hire. You are the most valuable person in your company and you always will be. Your time is priceless, literally. What you’re going to find out is that 80% of your time is going to be bogged down by B.S. admin work that anyone can do. Following up, contracts, emailing customers, being on the phone and much more that you probably don’t even realize.
What creating any SEO business, it’s vital that you start with developing your personal brand. The first thing I would recommend is to decide who you want to be in this industry and how you want to differentiate yourself.
For those guys who have a SEO company or are planning to start a new business in digital marketing, this course is very good, it will tell you in details how to open a company website, optimize it, find new clients, land new clients from a lot of different sources, and in the end, he will also tell on how to organize your business and clientele.
Invest in people and processes. If you have the right talent you get a lot done but if you have the right processes in place you can get even more done. Processes help you scale very quickly whilst maintaining the quality of work.