Chapter 7 goes into great detail about the consulting process from dealing with difficult client question, establishing a price point, drawing contracts, and understanding the type of deliverable you should be creating.
Louisa, if you have the resources in house then you should definitely do it in-house. However, most companies do not have the resources which is why they outsource to other companies. It all depends on what you feel comfortable doing. In my experience the best agencies will do better than any in-house entity. Primarily because their main focus is SEO.
You can add extra revenue sources by partnering with professionals and offering your clients more value added services such as SEO copywriting, article writing, web design, graphic / banner design, e-commerce setup, WordPress installation, etc.
All you have to do is type in the URL of the business’s website in to the software and hit go. The software then compiles a professional, custom SEO report for that site. You then simply take the report, add a quick introduction at the beginning, include the keywords and search volume they are missing out on and a call to action at the end to get them to contact you, voila!
We will understand these three factors but before let’s look at the stats shared by MOZ – as per MOZ survey “ 4 billion desktop queries in United States are about local businesses, products or services”.
From reading sites like Search Engine Watch and SEObook, I started getting the hang of SEO. I made on-page changes to my own site, and learned how to build links by talking to people like Patrick Gavin on a weekly basis.
We are a premier provider of digital marketing solutions to agencies worldwide. With heavy investment on research and development, our digital marketing technology is cutting-edge and our methodology is effective. Through our agency partners, we serve businesses from small brick and mortar stores, national retail companies, to Fortune 500 multinational corporations.
Another great tip that I picked up from Greg Gifford‘s recent talk at BrightonSEO was to create a page on your website that gives instructions to customers on exactly how they can review your business (i.e. yourwebsite.com/review-us/). You won’t believe how effective this is when it comes to getting in touch with customers, especially the non-technical ones!
Whenever possible, show them your expertise by proving you know what you are talking about. If you have testimonials, social following, even your own rankings, those will be a great help when they have to decide.
Define the market you’re targeting. How big is it? What are the growth prospects? What is the market potential? How does your business fit into this market? What are your sales goals? What is your unique selling proposition?
I am young SEO Consultant from Italy and I have recently started my website about seo consultancy. I am currently facing some difficulties at the moment as I only rank for a couple of keywords, but I was following your facebook live yesterday and I’ll try to follow some of your advices.
Speaking of price…You’ll also have a better idea as to how much your work is actually worth (what to charge) once you understand first-hand what it takes to successfully create and implement a strategy.
Seriously, I’ve never thought of starting an SEO firm. I actually have a clue of how difficult SEO is to do effectively. Good SEOs are hard enough to find, and WordStream seems to be a nice place to meet some of them.