“how to start seo consulting business how search engine optimization works”

Only 31.3 percent of websites are using this markup — and most are only using the basics. You can make your local business stand out (and possibly rank higher than your competitors) if you add structured data markup to your site where appropriate.

The most important aspect of your Yellow Pages ad is the copy; get this right and you can make a very healthy ROI but get it wrong and you’ll end up haemorrhaging money on it. One of the best books I’ve read about getting your print advertising spot on is Ca$hvertising.

A couple weeks before an SEO contract expires hold a face-to-face meeting to discuss the success of the the contract and the above Next Phase Strategy Brief. After all, SEO, web design and all of digital marketing never ends. There is no finish line. It’s an ongoing process.

“Research shows that 82% of new customers research a business online before making a purchase decision. Do you know where your business is in the Google rankings for your targeted keywords?” – This stat brings home just how important it is for the business to be prominent in the search engines. It also shows the prospective client that you have done your homework and know what you’re doing which will go some way to help you increase your authority figure status in the industry. You can enlighten the business owner with a printout of exactly where they currently rank for all the keywords you have researched for them by using the ranking tracker tool in Market Samurai or SEO Power Suite.

You might also find that doing it part-time and maintaining a “day” job is a really good fit emotionally and financially. If Google blindly swings an ax, and you get hit, you can rest assured that the sun will still come up tomorrow and will that direct deposit on Friday 🙂

It’s also important to get your business’s name, address and phone number (NAP) on the major citation data aggregators like Infogroup, Neustar (aka Localeze), Acxiom and Factual. Always make sure that your company’s NAP is consistent on as many of these directories and citation sites as possible. Discrepancies like misspellings, abbreviations, lack of suite number and wrong phone number can create havoc when Google can’t determine which information about your business is correct. If Google’s not sure, they may display incorrect information — or not show your business at all in search results.

The next day, you want to take the plunge and leave your job to find a new career or perhaps start your own business. However, money is scarce and you barely have enough to live on, never mind all the expenses that are needed to start your own business.

Don’t LOSE MONEY by not taking this course right now. There are lots of customers out there just waiting to pay you for your service. Don’t kick yourself a month from now because you didn’t start today.

the difficult thing here is that when you start… then you are a startup as well. An established company does not want to work with you most of the time for the same reasons you want to work with them. Therefore you have to work with the B-players at first until you gain some momentum. Also it is very important to know your own value and price appropriately. But that is not when you start. When you start you work your ass off for nothing. Thats just the nature of things. It is dangereous to be too selective at the start in my experience. you need to eat shit before things begin to run your way

In addition, another key component which you’ve also heard many times before is the importance of having a mobile-optimized site. What’s the point of increasing your rankings in local search results when your website isn’t accessible on-the-go, when users and potential customers actually need to access information. In fact, 73% of mobile search triggers additional action and conversion like:

There may be a lack of any specific qualifications so there is seemingly a low barrier to entry – you can’t do a PHD in search engine optimisation and even if you could it would be horribly out of date by the time you had finished it.

Obviously using Power Leads pro X isn’t the only tool you can utilise to make getting new SEO customers a breeze.  There are many other methods you can use to get the phone ringing off the hook with business owners wanting to use your services. Here are some of them;

Not only does it mean that you have a steady supply of leads coming in from the SEO rankings without having to constantly keep marketing and advertising to businesses, it is also the best possible advert for your SEO skills in the sense that you have managed to rank your website for the exact high value terms that the business owner has searched for to find your business.

Love this very inspirational, I plan on building out my site as an seo/ webdesign blog, then using it as leverage to get a job for a bigger agency. Hopefully all the benefits of being an seo without the responsibility of being an business owner.

I’ve also experienced the frustration of self-purchased health insurance. Aside from taxes, it’s my largest expense- and they fight me on everything. It’s a constant battle to get things covered and their argument is always that “I’m not part of a group so exceptions apply”. I’ve seriously considered canceling it and just sticking the money in an account for a sort of self-insurance. Of course, when a few days hospital stay can cost six-figures it’s never that easy.

Cathie, sounds like you have a great problem to have. I would say reaching out to other industry leaders to see what works and what doesn’t. More often than not you can find this information on their website or blog.

Because of this, you want to survey your clients on a monthly basis. Find out what issues they are having with you, your team, or your company. Let them know that they should be transparent and frank.

When you are considering the different aspects of SEO remember it’s an integrated framework that uses a high end content strategy to establish your authority; social networks will gain traction for your promotion with smart implementation; and focus on earning those links to build long-term equity with your readers and search engines.

Use a piece of software called SEO Power Suite.  This software has many brilliant features that will assist you in your day to day running of your SEO business but more importantly it can create very professional looking SEO reports that you can then use as free SEO reports to pass on to your clients.

2. Understand how to develop targeted traffic to a website. If you have clients paying you money for your services, then you need to be able to increase their traffic. Not only traffic, you must be able to grow their business because that is their ultimate aim.

Pricing is alway a tricky topic to discuss because everyone tends to price their SEO services a little different. Pricing is based on experience and industry standards. Since there is no turn key solution, pricing tends to fluctuate a lot in the SEO industry. It’s not like buying a printer or a car, so you have to be very strategic in order to get business. It’s also not an industry where the lowest bid wins the client. There are many factors that come in to play.

Moreover, after you define your own brand identity, you can start setting up partnerships with other companies or people who work in this domain. As such, you gain more visibility and you will be one step closer to reaching your goals.

I started doing SEO consulting without any knowledge of SEO and learned as I went along, getting through Craigslist.  I ran into many challenges and totally sucked at first, but the more experience I got the better I got.  The better I got, the more I was willing to give higher proposals and meet with bigger businesses.  Now clients pay as much as $10k+ per month for SEO services.

I don’t take on SEO clients per se but I’ve done some (highly priced) SEO consulting that one client told me at one of our monthly consulting call that he’d happily pay 5-10 times what I was charging him. And that was with him doing all the implementation of the plan I lined out.

With new online businesses and e-commerce sites popping up every day, starting an SEO business can be a great way to profit using your expertise in generating organic traffic and maximizing revenue potential.

Although they’re both inbound marketing strategies, organic search differs from paid search (or PPC) in that organic listings are not paid for and the order of the rankings is determined by search engine algorithms. Here’s a visual distinction:

Arpit Singh is a Digital Marketing consultant and a Passionate Blogger from Noida, India. He is also an Author and Trainer in the field of Digital Marketing. He blogs about digital marketing tips and tricks at his blog digitalseoguide.com. Learn more about him at About page.

Page 2: Explain very briefly what methods you are going to use for offsite SEO (link building). Try not to dwell on this part with the client as most will not be tech savvy and this part can really confuse them.

You should have a team of members who can take care of the completed project and who can review the whole project. You can suggest the client with a more devolvement offer. If you don’t know about analytics or website programming, then you need to develop relations with the developer who are near you.

A man can learn a lot from books, videos or articles, but if you really want to understand SEO, I would suggest to start your own projects. The best way learn something is to learn it from your own experience and from your own mistakes.

Comments

  1. Lisa

    Ideally, this should be a top down approach that looks at the goals of the business and determines where the opportunities are in search and the wider digital landscape. There is a good Whiteboard Friday on this over at Moz.com.
    Starting your own business is a thrill. It’s liberating. However, in order for it to work, you must approach it with the same rigor and planning you do with your search marketing campaigns. Keep in mind you’re swapping one boss for many bosses.
    A HUMAN FACE – Use your photographs and a detailed ‘about us’ page to make your business look trustworthy. Putting up an email address and phone number is also another important step on how to start an SEO business. Having a physical address to show also earns the trust of some clients.
    Take time to price your services, or mention your price when a client contacts you. Pricing your services at the higher cost at the start of the business is the bad practice as the customer will not show any interest in your services, so try to lower the rate. After your work is appreciated, you will get a brand name in society; then you can charge higher rates if required.
    The above image shows how KISSmetrics’ own title tag and meta description shows up in Google search results. You can see that the keywords searched by a user (in this case, the keyword was KISSmetrics) are bolded by Google in both the title tag and the meta description. This is why you have to use your business or brand name and keywords in both the title and meta description – it helps your search results stand out to the searcher when they are searching those terms.

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