Who is involved and what are their skills? Do you plan to hire more staff? At what milestones? What plans do you have for training and retention? You need not solve this problem in house, of course. Your plan could involve using contractors as and when required.
If at this point you meet resistance or the client is still uncertain and not sold, it’s time to reiterate some of the statements from above that we’ve already covered in the guide. It’s your job to make the client feel that he NEEDS this SEO service, and need it now!
Two places where you should focus on getting reviews are your business’s Facebook page and Google My Business page. These are big ones. Many people turn to social media to see what their friends and family think about a business, so having good reviews on your business’s Facebook page can help to draw in prospective customers. Getting positive reviews on your Google My Business page is crucial because these reviews show up on Google when someone searches for your business.
You can use a tool like Bright Local to check out any existing citations you have and then update them so that they’re all consistent. You can also use the tool to track your competitors’ citations and add your own to the same websites.
The other good thing about the Studio Press Themes is that you can simply paste your Aweber code in to the theme and that’s’ it all set up and ready to go at the click of a button. For anyone who is unsure of who Aweber are, they provide an opt in email service.
What I started doing was estimating how much more traffic I could drive to the companies. I would take their current rankings and use the multiplier from this table. So, if they ranked #6 for a keyword drove them 1,000 visitors a month and I thought I could take them to #1, I would estimate that I could drive them 10,400 visitors, which is 9,400 extra visitors than they currently have.
One emerging element of technical SEO is the creation of open data sets or APIs. If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use.
I spoke at local places and those have gotten me a ton of leads and clients, I believe I e-mailed you about that once. Speaking is definitely the best thing to get business, build credibility, and networking. I’ve never been to and SEO conference, but I can imagine how a non-SEO conference would be better to get leads.
There would be always something more to learn, no matter how much you read, talk, listen and learn about SEO. It’s a fast evolving process, if someone doesn’t keep up with the pace, would surely lag behind.
I loved what you said about the advertising companies. We actually do an advertising companies Listings and social media for free and they helped us grow from doing 10k in our first month by our selves cold calling, to 50k our second month. We still have that deal with them.
Great post Neil I am also a young entrepreneur/author/SEO and I am really glad I stumbled across your blog today. Congratulations on all your success so far man!! Look forward to reading your future posts and I’ll see you at the top!
This means you need to determine who in your company (maybe everybody?) will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative people. Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it’s an especially important platform for SEO.
Entire books have been written about business plans, but unless you’re chasing bank financing and/or need to present formally to an external agency, it pays to keep business plans brief, clear and simple.