Search engine optimization is a continuously growing and evolving industry, and the demand for SEO providers only increases with time. In today’s blog, I want to talk to everyone out there that’s just starting out in the industry. I will dispel some of the most common misconceptions about SEO, and tell you what you need to do to get started.
2. So far my only real working experience is a six months internship at a news website. Do you think I should work at an established digital marketing business for couple of years before venturing on my own or this is not really necessary?
“SEO has the highest long term ROI of any form of marketing.” – This is something I say which some people may not agree with but here’s why I think it’s true; When SEO is done properly and ethically, and you achieve top ranking results across targeted keywords with good search volume, these rankings then have the potential to stay there (without any additional optimisation required) potentially for YEARS to come. I don’t know of any other form of marketing that can keep on returning that sort of value consistently, day after day, years after you have stopped paying for it. This again is a good thing to follow up with after you make this statement to the client every business owner will be delighted with the prospect of still receiving traffic/leads/clients long after they have paid for the SEO services.
Offline… that’s right, I said it. Cold-calling works, but not the best way to go. Innovate. Word of mouth = 100% conversion rate. Good friends with your accountant? Have him offer your services to his clients at a friendly-discounted rate… it works, and will help you build up your credibility quick. Family and friends is obvious… time to put your social networking to work!
Taking a step back, you’re enterprise content plan for the example used above might look something like this. At each stage, there are paid, social graph, or syndication options that go beyond traditional SEO and can work synergistically.
According to the 2015 Form Conversion Report by Formstack, only about 1% of small contact forms (about 4 fields) get filled out on websites. That means only 1 out of 100 people that visit your SEO company’s website will fill out your contact form. The other 99 will leave your website and probably never contact you for SEO services. This is a huge problem. So many potential clients who need SEO visit and leave your site forever, never having contacted you. You need a way to get way more of your visitors, and potential customers, to give you their contact information when visiting your website. As I pointed out earlier, relying on your contact form isn’t good enough.
I would then take their current conversion rate, let’s say 2%, and their average value per sale, let’s say $100 dollars, and show them that 9,400 extra visitors could give them $18,800 a month in extra revenue. I would then do this for each of their keywords and estimate how much more money I could make them each month.
Recommend the website you want to rank well in search results by giving it a +1, sharing the website on your profile and/or page as a status update, and linking to it in your profile information under recommended websites.
Sherry Bonelli has 19 years of digital marketing experience. She specializes in SEO, Reputation Marketing, Social Media, Content Marketing, Retargeting and Display Advertising and other integrated digital marketing strategies that help make local and national businesses successful online. She LOVES combining digital strategies to get results! Sherry holds a Master of Internet Marketing and is a frequent speaker at industry events and webinars. She is also a contributing guest columnist on leading digital marketing websites. As a SCORE mentor for the SCORE East Central Iowa chapter, she enjoys volunteering her time to help small- to medium-sized business with their digital marketing strategies. Sherry is the owner of early bird digital marketing, a digital marketing agency that helps businesses get found on the Internet. She also serves as BrightLocal’s local search evangelist.
This is seriously impressive. Tons of ideas on how to build a solid SEO agency. My only fear now is that all SEO companies trying to get off the ground are going to start doing some of these things and make them less effective.
The easiest way to do to this is to get in touch with your existing customer base and see if they’d be interested in leaving you a review. You could perhaps offer them incentives in the form of discounts to leave a good word about your business. If you do happen to get negative reviews, don’t ignore them! Acknowledge negative feedback and respond to them nicely. Your aim is to diffuse the situation and possibly make an offer to make up for whatever their dissatisfaction was. This lets potential customers know you’re sincere about improving your business to serve them better.
See when you first started your SEO agency. What kind of tactics did you use? I know you can use white-hat SEO and with strong content you can climb to #1 and for black-hat SEO is basically spam. What am trying to say is when you first joined “Elpac” and started to do SEO for them, did you just basically spam your way to the top because I know back in 2012/2013 you could climb your way to the top by just simply spamming your keywords – manually build backlinks use tools. I know the algorithms always change and every time it gets harder. See what would you do? SPAM your way to the top or do it the legit away? (I don’t even think there is a legit way and there’s only one way). What would you say to a beginner what kind of tactics should I do? Am not asking to give up your secret.
I had this philosophy from day one because I got burnt by paying other SEO agencies. They took all of my money and didn’t provide much in return. Due to this, I only took on clients for whom I could provide the results… but I never explained that to potential clients in a way that made sense to them.
We have already covered the topic. But since it also comes with the process, it is important to understand it. The core decides to get work is to get clients. As mentioned, the improve decider is to start looking out for work. The variety of ways with which you get work is – to get the idea where your core type of work is received. You can use the freelancing websites, you can use bidding websites, you can even use marketing ideas.