But let’s say you’ve figured out how to rank well. Your skills are valuable, because top ten rankings are valuable. Another bonus, given Google is making life more difficult, is that it creates a barrier to entry. There will be less threat from newcomers who have just bought a book on How To SEO.
I’ve struggled with whether I want to work for clients or work on my own authority site. I know there is good money in both. I am willing to bet that the folks ranking at the top for stuff like “best hosting” or “hosting reviews” etc must make at least 40k a month. You can make the same amount with an but then you would also have to deal with clients.
“What is the lifetime value of every new customer/client you gain?” – This can be a brilliant question as if they do know the exact number then you can then look at the potential monthly search volume for all keywords and say something like; “Well, once we’ve got your website to number 1 for all these keywords, you will be receiving roughly around 40% of the total number of people searching which would be around [X amount] new visitors every month. Even if you only converted 1% of these new prospects in to new customers/clients, you’ll still have gained [X amount] new customers/clients. Based on the lifetime value of each new customer/client you get, that should be new customers/clients every month you will be gaining which have a lifetime value to the tune of [X amount]… And that’s not even including the future customers/clients they will recommend through word of mouth!”. One thing about this example is that you need to have proficient arithmetic skills, if you don’t then just take a calculator with you to meetings. If the business owner doesn’t know how much the lifetime vale of each customer/client is, then still do the calculation of visitors versus a 1% conversion rate and present them with the final number that way, it’ll still be effective.
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share 30 things you can do right now to market your online business for free.
It takes a lot of work Troy, but as you develop your skills and talents, you can begin to outsource a few things here and there to a virtual assistant. Spend time focusing ON your business in addition to IN your business
The Limited Liability Company and Corporation are the 2 most common legal structures. A Limited Liability Company (LLC) is a hybrid business entity having certain characteristics of both a corporation and a partnership. The primary characteristic an LLC shares with a corporation is limited liability, and the primary characteristic it shares with a partnership is the availability of a pass through income taxation. Corporate tax rates are typically higher than tax rates at the personal level, therefore having income taxed at the personal level may help save on taxes. A Corporation is an independent legal entity owned by shareholders. Corporations are more complex than other legal entities because they tend to have costly administrative fees and complex tax and legal requirements. Because of these issues, corporations are generally suggested for established and larger companies.
I love this question. There are ample opportunities to learn about SEO for free because of the preponderance of information available and the willingness of SEOs to share their knowledge publicly. I strongly recommend that an SEO newbie read and reread both the Google SEO Starter Guide and the SEOmoz Beginner’s Guide to SEO documents.
By taking the above steps one at a time, your site will be poised for local SEO success. Plus, the beauty of organic search is that, once set up correctly, you can enter into tweak and maintenance mode. All of the work done to set up a site correctly is sustainable and will continue driving quality traffic to your site. May the search be with you!
Please remember that you must take extra care of clients that come from your partners. If they’re unhappy, the first person they will complain to is your partner. That’s not good for future referrals.
Since users and search engines will be reading the pages on your site, it’s important to naturally use the keywords you’d like to rank for. After all, how else will anyone know what services and products your business offers? The two main areas in which to include your desired keywords are the title tag and body copy.
To claim your Google My Business page, visit google.com/business. There’s a verification process you’ll need to go through where Google will send a postcard with a PIN to your business’s physical location. (No P.O. boxes allowed.) Then you’ll simply log in and enter the PIN to verify your business.
Once you have that data, you should try to fix the identified issues. If you do this with your customers on a monthly basis and you see the survey responses improving, you are doing well. If not, you have an operational problem within your business.
Thanks for the great post! I also read your recent one with the site review sample for your website. Do you have any sample proposals that indicate all of the ideas you talked about? It’s hard for me to visualize this for some reason and I think it would be super helpful. Thanks for your time!
A common mistake with many SEO newbies is to focus solely on the technical aspects of SEO- keyword research and rank tracking, link building, and link profiling – with no real consideration of the quality of the content on your site and the natural flow, or how visitors take their journey through your site.
It ended up morphing into much more than simply addressing your Q! Namely, it mentions how any business can use local search to give website traffic a jumpstart — even those without any offline storefronts.