There are lots of SEO experts around, and one option, besides working for a company, is to offer consulting services to other businesses too. However, if you choose this path, you will have to invest in education, marketing and business organization if you want to obtain some profit too.
Get your clients some rankings: It is important to use your portfolio to show. If a client sees that you are ranking for a keyword that is according to its industry, they might contact you. So, it is very important to maintain a loss of the portfolio so that you can start.
I am pretty sure that if the person has the skills to optimize any website – he is also able to create his website and give the folks the prices for what he’s doing 🙂 I think You should focus on how to learn SEO. Thanks 🙂
Before you can start getting clients, you need to decide how you are going to accept payments from them. I personally just invoice my clients at the end of every month for the SEO work done. Now, some of you may be thinking; “OMG! But what if they don’t pay!?”.
All my previous, and current clients, have paid on time by bank wire/transfer after being invoiced at the end of every month for my SEO services. I would recommend you too choose this method of processing payments as it is very simple and effective. However, you do have other options available to you;
SEO is an inbound marketing strategy that drives organic search traffic from search engines like Google and Bing. This means that your business interacts with potential customers while they’re actively seeking your services (like when you search for “Nike running shoes” and Google shows you ads for exactly that).
Neil Patel is a New York Times best selling author. He is the co-founder of Crazy Egg and Hello Bar and he helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. Continue reading
You should be focused on your business and the associated responsibilities. If you are doing any of the above, try to transition that to your spouse or significant other. It’s not just the hour or two it might take for you to do those tasks but it’s the stopping of your business activities and the mind-flow disruption associated with starting and stopping tasks frequently.
One of the challenges of doing business in the SEO industry is that it is never static. It changes every now and then; what works today may be obsolete tomorrow. And just one algorithmic change can wipe out your entire years of hard work, so you always have to be on edge; constantly learning and testing.
Speak at conferences – SEO and marketing conferences used to be the place to get new customers. I used to pick up at least $100,000 per marketing conference I went to that had over 1,500 attendees. Sooner or later, all of the other SEOs and marketers started to speak at the same events, and the amount of new revenue I acquired from these events drastically shrunk. I later learned that the best events to speak at are non-industry events. For example, when I spoke about online marketing at an online gambling event, I was able to lock PokerStrategy.com in a $1.2 million contract. From finance to fitness and everything in between, non-industry events typically brought in four times more revenue than industry events. You just have to make sure you are speaking at conferences that charge at least $1,000 per ticket as that means you are usually talking to an audience that can afford your services. When you speak, you have to talk about specific tactics people can leverage, show examples of companies using those tactics, and wrap it up with data that shows your methods were successful.
Whenever someone asks me for some advice for starting their own SEO business or they are thinking about doing some freelance work, I immediately direct them to a much frowned upon medium in the SEO world, a book.
The above image shows how KISSmetrics’ own title tag and meta description shows up in Google search results. You can see that the keywords searched by a user (in this case, the keyword was KISSmetrics) are bolded by Google in both the title tag and the meta description. This is why you have to use your business or brand name and keywords in both the title and meta description – it helps your search results stand out to the searcher when they are searching those terms.
The #1 lesson that took me years to understand is that client retention is way more important than client acquisition. I used to dedicate so much of my time into deploying all types of marketing efforts to acquire new business, while giving my existing customers less than 20% of my time. Today, I do the exact opposite and give my existing clients over 80% of my time. Not only did this raise client satisfaction and retention, but it increased the amount of incoming leads through referrals and “word of mouth”.
It’s fine to want to do something and have the drive to do it but if it’s going to potentially create a financial hardship quickly then it is really the wrong decision. There are a few really good options for someone who is on the fence for financial reasons.
Structured data markup — often referred to as “schema markup” or “schema.org markup” — can be added to your website’s code to provide search engines with more information about your business, like the products you sell, reviews you’ve collected, services you offer and so on.
The point I am trying to make is that a lot of people reading this may feel that it’s all too much for them and the fear of failure will prevent them from being able to succeed. I’m here to tell you that no matter who you are, you CAN succeed at running your own successful SEO business; you just need to take everything on board in this guide and actually put it in to practice.
It’s recommended to have your NAP or local information listed on every page. If you have multiple locations, you can either use multiple landing pages, or have them all listed on a single “contact us” page, which is a popular approach. Experts at MOZ recommend testing to see if your NAP is crawlable by Google, as it is sometimes included as an image as apposed to HTML code.
It could be eCommerce SEO, Magento, Joomla… or just local SEO. Just giving you ideas since narrowing it down helps you stand out. Yoast and WordPress speed optimization are specific to WordPress. It helps you specialize in more than just “SEO” which people like.
Your opportunity to learn is great from both sides, but in-house opportunities, especially for new hires, are likely to be harder to as companies will expect some previous industry experience (that said, transferring to an SEO role from within your existing company might be a great way to start in your career, assuming you’re “lucky” (as defined earlier). It’s often that “right place, right time” thing again. Agencies, on the other hand, can be great places to start and learn about the business from agency veterans.
If all of the tips in this article were so obvious & all common sense driven based on things that everybody knows and practices then there wouldn’t be so many forum threads about SEOs going under. In fact, a friend just sent me another one today & I am sure that issue happens every day of the year.
Reviews not only drive a higher click-through rate to your site, but are listed on search engine page results (serps) and according to an extensive study conducted by Digital Marketing Works, reviews play a critical role in determining inclusion and ranking for Google’s local “carousel results”, that appear at the top of a serp.
Once you grow a little bit you’re going to want to hire account managers. These are the people who work directly with your clients, making sure the work gets done and properly reported. It’s important that these people aren’t just given a salary. Like sales people, and everyone else in your office, they should be incentivized with commission and bonuses when they re-sign an existing client. Incentivizing account managers subconsciously pushes them to go above and beyond making your clients happy.
There are lots of way to go about earning/building links, and if you want a load of them, check out my link building strategies guide. For the purpose of this article I’m going to focus on acquiring links that are really effective within local link building campaigns.
This means you can get your customers to sign up to your email newsletter and then promote offers and services to them either automatically, or whenever you feel like it, all through Aweber’s easy to use system. Having an opt in list in this business is extremely important as it is very rarely a business owner is going to be sold on your products/services on their first visit to your website.
So just try to build a fabulous logo and accurate description where you can naturally attract the attention of your visitors. Research your competitor keywords and description. Then find a perfect description for your site to get more audience to your site.
For those guys who have a SEO company or are planning to start a new business in digital marketing, this course is very good, it will tell you in details how to open a company website, optimize it, find new clients, land new clients from a lot of different sources, and in the end, he will also tell on how to organize your business and clientele.
You should note that it’s never a good idea to pitch your business in QA forums like Quora. Just be helpful. People will see your profile, and hopefully you’ve linked to your company’s website so they can reach out to you for business if needed.
Businesses are finally starting to realize the importance of online reviews from their customers. According to a recent survey, 84 percent of people trust online reviews as much as a personal recommendation, and seven out of 10 customers will leave a review for a business if asked by the business.
Not being able to outsource all that upfront is probably a good thing. Many attempts at outsourcing fail because the outsourcer is not competent themselves in those particular tasks. Having experience in these areas is helpful because if a freelancer or staff member leaves you hanging, you’ll be able to keep things running efficiently while you search for another staff member.
You’re probably asking yourself now, ‘What should I be saying in the meeting???’, glad you asked, let’s cover what you need to do and say in the meeting to ensure you give yourself the best chance of closing the deal…
Kristi great work! I have found recently that when talking to my small business SEO clients, it’s important that I clarify that search engines rank web pages and not websites. I find it helps get the point across for creating content for the site on a regular basis.