Start connecting with people who you want to see your website in search results. Use the search box on Google+ to find people to connect with and add them to your circles. Hopefully, most will add you back.
Solid advice you’re serving here, based on my own experience. I’d like to add a couple of thoughts. First, I think it’s important to reiterate the need to stay current. You simply cannot fall asleep at the wheel and continue to sustain a career. Second, as a generalist, I think you need to maintain a broad knowledge of the best tools and resources available for the job. SEO’s are excellent about sharing that information too, it’s just you can spend a lot of time wading in the mud before you look up and see that clear sky above you.
Local SEO is a facet of SEO that focuses on optimizing organic results that serve local results. Whether or not a query receives local results in the SERP depends upon the search engine’s interpretation of the user intent. Mobile queries, location-based queries (e.g. [Los Angeles tacos]), or service-oriented queries (e.g. [suit tailor]) will return local results. Even a query as broad as [tacos] will trigger local results, as search engines assume the user is quite likely hungry and seeking food:
Moreover, after you define your own brand identity, you can start setting up partnerships with other companies or people who work in this domain. As such, you gain more visibility and you will be one step closer to reaching your goals.
Speaking of creating social profiles for links, if your goal is to dominate Google, then you should make sure you join Google+. Google’s own social network can help you rank better in search results for people you are connected with. For example, when I’m logged in to Google+ and I search for SEO, I get the following in my top five search results. Personalized search results based on who I am friends with are marked by the little person icon.
Thank you, Kifeda! I hope it’s enough as well, but you know, there’s never enough information — I learn more everyday in this business. And that’s one of the things I like best. I look up and see the sky — a near infinite world of knowledge yet to be explored. But let’s try. Thanks for reading!
Sometimes, I see some SEO firms marketing their business using only paid advert methods such as Google Adwords. I would never hire such professionals because their mode of advertising only shows their incompetence. If they were really experts in SEO, they would have used SEO to market their services; not paid ads! Even if you will adopt other online marketing strategies, you must give a good account of yourself by working on your website’s rankings first.
But only you will know when the time is right and I strongly urge you keep your clients business interests top priority throughout the entire SEO campaign. This will certainly keep you in business far longer than trying to manipulate an algorithm which is catching up to these short lived tactics all the time.
Analytics – Google Analytics is a valuable tool that provides in-depth data on how your website is doing. Analyze things like page views, unique page views, how users are reaching your site and information on your audience.
Invest in people and processes. If you have the right talent you get a lot done but if you the right processes in place you can get even more done. Processes help you scale very quickly whilst maintaining the quality of work.
Great information. When I got started with SEO I don’t think it had a name. I realized that the yellow pages were no longer worth paying for and had to keep my site being seen. Learning the process was just part of keeping my business alive.
Great advice Marvin, especially this part: “Trust me on this. Don’t waste your valuable time on things anyone can do.” Getting stuck on stupid shit like reading emails that don’t matter or focusing on stuff that doesn’t make money is a time kill and a slow death to growth.
I once read from an agency owner that it’s impossible to scale if you have 30+ client meetings a month. I don’t agree! I believe keeping that connection is important if you want clients to stay with you for the long-haul. And if you don’t have the time to make many of the meetings, get an account manager that can.
I’m sure fellow marketers will agree, developing and executing a solid strategy that consistently provides you with new clients and guarantees timely payments will save you quite a few grey hairs, and probably your sanity… but above all, let you keep your boat afloat.
Keep in mind that I recommend targeting bigger keywords like “SEO Albany” from day one. You’d be surprised how easy it might be to get on page #1. Many of your SEO competitors fail to do a bunch of easy SEO tactics, and instead they just rely on their domain’s age and authority any that’s not always enough. There is more than one way to skin a cat in SEO. Here are a few SEO tricks I did to dominate page #1 of Google for “Chicago SEO”, the #1 keyword for SEO services in all of Chicago. Keep in mind, my agency’s website to this day, has consistently stayed in the top two or three organic spaces in Google.
The first thing you need to know is that there are unlimited freelancers and contractors in the digital marketing industry. You can find local freelancers or remote contractors everywhere. That being said, grow your SEO company by hiring freelancers first. Find a freelancer that you’d like to work with and hire them for your different projects. Pay them only when you get paid. You never want to pay your freelancers before you get paid. Maintaining positive cash flow is very important to keeping your business running. Only hire your freelancer or contractor when you have steady business for them. That could be after a few months or even years. There’s no need or reason to commit a salary to anyone until you are ready, and it’s totally OK if you’re never ready.
The above image shows how KISSmetrics’ own title tag and meta description shows up in Google search results. You can see that the keywords searched by a user (in this case, the keyword was KISSmetrics) are bolded by Google in both the title tag and the meta description. This is why you have to use your business or brand name and keywords in both the title and meta description – it helps your search results stand out to the searcher when they are searching those terms.
99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs and small business owners in starting, managing and growing their business. Our aim is to educate the entrepreneur on the various stages of entrepreneurship.
Use a piece of software called SEO Power Suite. This software has many brilliant features that will assist you in your day to day running of your SEO business but more importantly it can create very professional looking SEO reports that you can then use as free SEO reports to pass on to your clients.
1. How would I convince someone to be my head of sales and head of seo and why would they be interested in joining a new business if they are making plenty of money already? How should I approach selling myself to them and convince them that I will not be a time waster and such ?
Are you interested in starting an online business? Are you an expert at SEO? Do you understand the intricacies and technical know-how of generating organic traffic? Can you thrive in the face of uncertainty and constant change? If your answer to any of the questions above is yes, then below is a sample business plan template on how to start a local SEO company.
That really depends on the business. If you are charging people a lot of money and not bringing results then you will lose clients. So honestly, you must have a process that works at a competitive price if you really want to make money.
Moreover, you can approach other businesses and experts and “steal” from their knowledge. A simple Google query for the Chicago area shows a lot of useful results for someone looking for seoservicesusa seo chicago agency.
Thank you for the comment and that’s awesome to hear! YES, do not waste your time with those clients. Your business should make you happy and you should want to get up and work on it everyday. If any client is making you feel otherwise, then they definitely need to be “SACKED” lol
Depending on how you go about the business, you might need to spend a lot of time to get started. I have listed below the 5 things you really need to focus on when starting and then continuing your SEO business that earns you profits.
As we outlined in the book SEO for Growth, there is nothing really hard about SEO. You just need to treat your website as an investment, make sure your site is fully integrated with all of your digital channels and marketing activities, and have the discipline to make content marketing and SEO part of your daily routine. In other words, set up your web presence and commit to SEO for the long haul.
JFK’s quote, “Those who make peaceful revolution impossible will make violent revolution inevitable.” seems apropos here. The “violence” is the efforts of blackhat SEOs and advertisers to take back their share of what was lost through whatever methods they can use to circumvent Google’s guidelines.
If at this point you meet resistance or the client is still uncertain and not sold, it’s time to reiterate some of the statements from above that we’ve already covered in the guide. It’s your job to make the client feel that he NEEDS this SEO service, and need it now!
Hey Neil, your biggest fan here. In an effort to reach the 7-figure mark ourselves, your post inspired one of our most recent posts on how to build an in-house SEO Agency: http://blog.lalocalseo.com/post-10-How-to-Build-an-in-house-SEO-Agency