EXTRA BONUS: In the coming weeks I’m going to be giving away FULL lists I’ve scraped in Power Leads Pro X absolutely free. Head on over to this post on the forum and let me know what niches you would like the leads for and I’ll see what I can do. Join my newsletter below to be updated as soon as I post these lists on the blog:
The other good aspect of this is that you will have the upper hand as being in the newspaper portrayed as the local SEO expert will instil trust in these business owners and make it easier for you to convert them to paying clients.
I truly belive the assistant should be your first hire. You are the most valuable person in your company and you always will be. Your time is priceless, literally. What you’re going to find out is that 80% of your time is going to be bogged down by B.S. admin work that anyone can do. Following up, contracts, emailing customers, being on the phone and much more that you probably don’t even realize.
Do some digging around on SEO forums and find an offshore link builder offering services for bargain rates, but make sure they have successful projects they can show you. Talk to at least 5-10 link builders to find out EXACTLY what they provide, see examples of their work to determine the best fit.
“Google’s research shows that 1 out of every 5 of the 16 billion Google searches a day are in regards to a local business. Just based on these keywords alone, you can see that [X amount]* of people are actively searching for the exact product/service that you provide. They are finding the solution, but unfortunately at the moment it’s your competitors who are profiting from it. “ – Again, this highlights to the business owner that their competitors currently have the jump on them when it comes to the search engine ranking positions for their targeted keywords. This should act to again create urgency and fear in the business owner as they have been made aware that their main local/national/international competitors are taking the lion’s share of the visitors/leads/customers that are searching online for the exact same product/service that your potential clients offers.
If you’re going to be a one-person consulting company in the beginning, I would recommend getting some real-world experience under your belt before making a promises to prospective clients that might be difficult to keep. Until then, you could always hire a great team while you bring in the clients.
This is important because it means that every email that goes out will now be spun and unique which means it has much less chance of being marked as spam and therefore much more likely to reach the recipient’s inbox. You can manually spin each email but it’s a lot quicker and easier to use The Best Spinner to spin all your emails and articles.
In addition, another key component which you’ve also heard many times before is the importance of having a mobile-optimized site. What’s the point of increasing your rankings in local search results when your website isn’t accessible on-the-go, when users and potential customers actually need to access information. In fact, 73% of mobile search triggers additional action and conversion like:
I really thank for the whole information which you have shared in this post. I recently planned my career as SEO and have started a Blog “http://www.hostingtipscoupons.com/” to make some money through online. My long term goal is to be a part of SEO agency. With the help of your content, I hope I can achieve my goal without any hurdles.
2. Understand how to develop targeted traffic to a website. If you have clients paying you money for your services, then you need to be able to increase their traffic. Not only traffic, you must be able to grow their business because that is their ultimate aim.
I think the most important lesson I’ve learned is that you have to have a scalable process in place if you want scalable and predictable results. Such an eye-opening lesson, after learning that from the NYT best selling book, The E-Myth Revisited.
PageSpeed Insights – With PageSpeed Insights, Google analyzes how fast your webpage is and will provide suggestions you can implement to improve the speed with which it loads on both desktops and mobile devices. Your website’s page speed can impact SEO, so it’s important to monitor its performance to ensure your relevancy on search engines like Google.
I have learned to adapt. What worked yesterday may not work tomorrow. Because of the constantly changing landscape of SEO and reputation management, I always want to be ahead of the curve so I can consistently get results. I care more about ranking results than just about anything else.
Thank you, Ann! Everyone I talk to in this field has a different story, and each one is interesting. I hope folks interested in this career field find this post to be helpful in finding their focus. There’s plenty of work to be done, and the future looks bright!
Really great post. I am currently in the process of structuring my SEO Digital Agency name Fancy Apples Digital Agency. However, I am stuck on a few things, such as how to register the name of the company, Corp S, LLC, ect? If possible i would love to get your expertise on structuring my business to see which works well for a SEO AGENCY. Thank you I appreciate your time.
Having an SEO contract written up by a solicitor would be a costly endeavour for anyone starting their own SEO business so I’ve included the full contract I use in the free download pack at the end of the article alongside all the other goodies I’ve mentioned throughout this guide.
The two brothers, Google and Facebook, are also limiting useful information that SEO’s use to create their strategies (e.g. Keywords: Not Provided or Google Keyword Planner doesn’t show phrase match data anymore, etc).
Thank you for your post, it made for a very interesting and well worthy read. I am from the UK and going for a second job interview with a local SEO company very soon. One of the tasks in my interview is to present to them how I will drive new business for their company. They currently only work from referrals but want to rapidly expand their client base. I have been studying my socks off learn all I can about SEO and how to drive business. The main way, I can think of personally, would be to cold call local businesses. Now I understand that if we ‘were that good an SEO company then we shouldn’t have to cold call’, but my argument is that we would just be using any advantage we can in order to develop our business. They already use Twitter and Facebook and go to shows and seminars etc. Do you think cold calling would be a useful way to drive business into an already reasonably well established SEO organisation? If not, do you have any more advice on how I could do this. I am determined to get this job and any constructive advice from anyone would be greatly appreciative…
While this post is not supposed to be a comprehensive guide on how to set up a local SEO service, I hope you have gotten all the basic information you need on how to get started. Consult other online resources for more information on each step involved.
Keep in mind that you can send partners potentials clients as well. That’s a great starting point and an excellent sign of good faith. Sending a new partner a client first is a great way to help get the ball rolling. I did this before I sold my agency and it was fantastic. A few times a month I would get a couple finder’s fee checks for doing practically nothing, except giving out a name and phone number to a current client.
While your link builders are working on your first client’s sites, you are out learning as much about SEO as your brain can handle. Read forums, e-books, blogs, books, anything and everything you can get your hands on. If you take this seriously and are fairly tech-savvy you should be able to get up to speed within 6 months. Of course you are going to need to start practicing on sites and getting your feet wet. Take a smaller one-off deal and see what you can do with the knowledge you’ve picked up. That will build confidence and you can move on to more complex tasks.
Make it super easy to contact you. One thing we noticed at my agency was that the more contact forms we had, the more submissions we would get. So we added a contact form on almost every page and our conversions went way up. We also made sure our contact forms were only 4-5 to fields at most. Statistically, that gave us the most conversions. Here’s a blueprint of the perfect contact form that will get the most conversions.
A website is the first thing you will need as a local SEO service provider. You can set one up within few minutes. Register a good domain name with Godaddy or Namecheap. Then choose a reliable web hosting service provider and subscribe for the appropriate hosting plan. WordPress remains the best platform for setting up a simple website or blog.
Hi Muhammad! There are plenty of sites online (ours included) that have lots of information about SEO that you can learn from. I myself didn’t know much about SEO until I started reading about it online.
It’s also important to get your business’s name, address and phone number (NAP) on the major citation data aggregators like Infogroup, Neustar (aka Localeze), Acxiom and Factual. Always make sure that your company’s NAP is consistent on as many of these directories and citation sites as possible. Discrepancies like misspellings, abbreviations, lack of suite number and wrong phone number can create havoc when Google can’t determine which information about your business is correct. If Google’s not sure, they may display incorrect information — or not show your business at all in search results.
If you’re the CEO, it’s not really your job to do this. If you’re a director of online marketing, it’s likely you don’t have the time to do this. You need somebody who will work cross-group and who can focus on this.
Passionate about building great products that change and shape the success of our clients businesses. Big South African rugby fan, which often leads to heartache. (5-6) Daily coffee drinker, but not addicted (maybe just a bit). Travels a lot, but always misses his twin 27″ screens. The rest is revealed to people who subscribe to Serped 😀
The fact is that its impossible to guarantee a move up the Google rankings except by the documented ways that you would expect – get more incoming links etc. There are no ‘secret tricks’, so essentially SEO is based on hoodwinking old company bosses who have no idea how the internet works.
Adding a link to your site in the footer of your client’s sites use to be great for SEO purposes, but not anymore. Today it’s great for getting new business. Add a clause in the contract that lets you put a link to your SEO company’s website in the footer of the page. When you get your client on page #1, potential clients can easily find your link and hire you to do the same for them.
The first thing you need to prepare is a plan of action report. This is what you will present to the business owner(s) at the meeting as you talk them through what the process will be and how it will increase their website traffic and ultimately get them more leads/customers. I lay mine out like this:
95% of IM’ers have great relationships with clients who also advertise offline and with people. Stop missing out on that cash and leverage into it. PM me if you are an established marketer and want to find out how.
The local results above the organic search results are known as a “local pack” and pertain strictly to businesses with a physical address within close proximity of the searcher or, in the case of [Los Angeles tacos], the location specified in the query.
Clients only care about results. You can provide all the reports on all the great services you provided, but if they are not getting new customers then it is only a matter of time before they leave you.
All my previous, and current clients, have paid on time by bank wire/transfer after being invoiced at the end of every month for my SEO services. I would recommend you too choose this method of processing payments as it is very simple and effective. However, you do have other options available to you;
Overall, this is a very good post that brings up a lot of good points, but if anybody is serious about starting an SEO/SEM company… it’s all about strong sales and reliable cashflow, and don’t let anybody tell you otherwise.