I’ll be providing an introduction to each of these three components in this post and providing more in-depth posts in the weeks to come. If you’re ready to start cashing in on greater local search visibility, you’ve come to the right place. But first, we’ll look at how the modern day consumer searches and shops in today’s world.
What I started doing was estimating how much more traffic I could drive to the companies. I would take their current rankings and use the multiplier from this table. So, if they ranked #6 for a keyword that drove them 1,000 visitors a month and I thought I could take them to #1, I would estimate that I could drive them 10,400 visitors, which is 9,400 extra visitors than they currently have.
I’ve also experienced the frustration of self-purchased health insurance. Aside from taxes, it’s my largest expense- and they fight me on everything. It’s a constant battle to get things covered and their argument is always that “I’m not part of a group so exceptions apply”. I’ve seriously considered canceling it and just sticking the money in an account for a sort of self-insurance. Of course, when a few days hospital stay can cost six-figures it’s never that easy.
This means you can get your customers to sign up to your email newsletter and then promote offers and services to them either automatically, or whenever you feel like it, all through Aweber’s easy to use system. Having an opt in list in this business is extremely important as it is very rarely a business owner is going to be sold on your products/services on their first visit to your website.
Have a process in place that delivers the result. Break down the process into segments. Train others to implement the segments. Train someone to manage the segment implementation process. Build a business that runs without you.
George! My old friend from my Bing Webmaster Center days! How goes it? I am living IM Ninjas CEO Jim Boykin’s (and Google’s) slogan: “I’m feeling lucky!” It’s good to hear from you. Thanks for the kind words!
Another brilliant feature of the mailer is that you can also use spin syntax to make each email that is sent out totally unique. This means that for example a sentence that would normally be the identical in every email would now be unique, yet still be readable and make total sense, in every email.
I know this goes without saying… the best clients you will ever get as an agency is from previous customers, friends, or even family members. When someone refers to you, chances of you closing that deal are really high.
Please tell me you see the irony of finding an article about ‘how to do SEO’ ranking highly for the keywords “how to do SEO”, then complaining about the authority of the source creating and sharing that information.
[sociallocker id=”571″]If you have any questions at all about this tutorial then please feel free to either leave a comment below or click the link below to download the Bonus Download file. Once you’ve downloaded the file, you will have to unzip the folder. If you don’t know how to do this, you can download the free software called 7Zip to do it for free.
Start social media ranking: Social media websites are helping people leverage in the industry to get a new scope of work. Before you start using these websites, you understand what to do and how to work around these aspects. Social media websites offer great scope to find new work.
Great article! I guess I was one of the “lucky ones” – a new, entry-level hire for in-house SEO work. Because it was so new for the company, I have been reading and reading and reading about all things SEO through top blogs like SEOmoz, Distilled, Internet Marketing Ninjas, etc. (and now I’ll be adding The SEO Ace!) as well as volunteering my new skills elsewhere to get more experience for the past year. While I’ve been mostly concentrated on content development and linkbuilding, I’m happy to see there are so many other opportunities out there. Thanks for the great resource!
LEARN YOUR TRADE – Learning SEO techniques and tricks is the first and foremost part of starting your own SEO business. Do an extensive research on the topic and take up SEO courses either online or offline.
This was a great post, thanks for sharing it. I have been researching a lot lately about SEO regarding education resources and what have you. I understand that it can be as broad or as specific as you would like. I am really trying to develop a plan on what to study and would appreciate your advice. As of now, I am teaching myself by means of free education resources on these topics; SEM, SEO, marketing in general, html coding, and website design. I plan on offering services relative to those topics as a sole freelancer and wasn’t sure if there is anything to delve deeply into that would better my understanding. If you could suggest any other topics you think would be of great help, or any education resources, whether they are free or come at a price, it would be greatly appreciated.
Your one year plan might be focused on SEO, but your five year plan might be to provide the very same things SEO provides today – qualified visitor traffic – no matter what form the source of that traffic will take in five years time. The value proposition to the client, will be much the same. So, your five year plan might include learning about general marketing concepts and studying new digital marketing channels as they arise.
You can start an online business on whatever you want, whether it’s; a cookery site teaching people how to eat healthy food, a site selling scale model boats, a local dog walking business, a professional consultancy business dealing with multinationals, even selling your own art! etc. Online businesses are cheap to initially set-up and allows you to reach a large market of people via the internet.
I started doing SEO consulting without any knowledge of SEO and learned as I went along, getting clients through Craigslist. I ran into many challenges and totally sucked at first, but the more experience I got the better I got. The better I got, the more I was willing to give higher proposals and meet with bigger businesses. Now clients pay as much as $10k+ per month for SEO services.
Great article, we are currently implementing almost everything you recommended to our new SEO company. Clients also love the embeded mysiteauditor on our website. Thanks for all the help, evolutionseoandmarketing.com
I hope you didn’t think I was going to do all this talking about how great my SEO contracts are without giving you a sample template. My SEO contract template is totally free, but you have to share this article before downloading it. It should only take you 5-10 seconds to do this. Current clients can just login to their dashboard and click on “Free downloads” in the footer. You can also download the contract for free, just by sharing this blog post. Share using the link below and your free SEO contract template will instantly appear.
Speaking of creating social profiles for links, if your goal is to dominate Google, then you should make sure you join Google+. Google’s own social network can help you rank better in search results for people you are connected with. For example, when I’m logged in to Google+ and I search for SEO, I get the following in my top five search results. Personalized search results based on who I am friends with are marked by the little person icon.
I spoke at local places and those have gotten me a ton of leads and clients, I believe I e-mailed you about that once. Speaking is definitely the best thing to get business, build credibility, and networking. I’ve never been to and SEO conference, but I can imagine how a non-SEO conference would be better to get leads.
I went over the article again and I think I like the public speaker engagements as a sales channel. So next month I will get some training on this. But how do I find the events that would be willing to have me as a speaker even if I pay for it? Hope you can provide some advice on this.
Overall, this is a very good post that brings up a lot of good points, but if anybody is serious about starting an SEO/SEM company… it’s all about strong sales and reliable cashflow, and don’t let anybody tell you otherwise.
Thanks. Basically for a while now I have been looking into starting a digital marketing agency and only in the past year or so started studying more seriously from sources such as yourself and Brian. Also, I started studying about sales at the same time. My end goal for this project is to have a strong,self-funded business with offices around Europe, but for the basics I think that I need someone to be my head of sales and another person to be the head of seo or something like that, because I do not have enough experience to do these on my own yet. The couple of questions I wanted to ask you at this point are the following:
I don’t take on SEO clients per se but I’ve done some (highly priced) SEO consulting that one client told me at one of our monthly consulting call that he’d happily pay 5-10 times what I was charging him. And that was with him doing all the implementation of the plan I lined out.