Get your clients some rankings: It is important to use your portfolio to show. If a client sees that you are ranking for a keyword that is according to its industry, they might contact you. So, it is very important to maintain a loss of the portfolio so that you can start.
I had this philosophy from day one because I got burnt by paying other SEO agencies. They took all of my money and didn’t provide much in return. Due to this, I only took on clients for whom I could provide the results… but I never explained that to potential clients in a way that made sense to them.
When you start an SEO Business, you should consider setting a legal entity as soon as possible. A Legal structure as you may know important for legal purposes. In additional to the legal benefits, it may also help you save on Taxes. Setting a legal entity early also helps develop a track record for the business and is helpful when you decide to sell the business at a future time.
Submit your website to applicable industry directories or, alternatively, buy advertising. For example, anyone in the wedding business could get listings with a link back to their website on The Knot, The Wedding Channel, and other similar sites. Bypass low-quality directories that have nothing to do with your industry or ones that link to shady websites in the adult, pharmaceutical, or online casino industries.
Thank you so much Neil for your insight on SEO. I have become a huge fan of your emails and blog post. I always look forward to what you’re going to write about next. You give away many Gold Nuggets Neil about SEO, thank you!.
There are also a ton of emerging metadata schemas out there – Open Graph, Twitter Card, Google-specific (Authorship, etc.), Schema.org, and others. Best practice is to build this front-end metadata into your templates where appropriate and have them pull the right attributes from the database or have your writers enter the values into the CMS at the point of content creation.
And to start an SEO business that will succeed, you need to know how to run the business part of the business. As a bonus, you’ll also be able to grow professionally and learn SEO 10x faster than you would on your own.
If you have a small website, you can do some on-page SEO and off-page SEO.On-page SEO refers to optimize the TDK (title, keywords, descriptions), external links, original content, updates and conversion etc..
Once you begin to make some cash on the side, see how far you can scale it (reasonably) before you need to make a decision on whether to fully jump in or whether to keep it as a side gig where you can eventually outsource a good chunk of the tedious work.
“SEO isn’t the future, it’s the present. Anyone not doing this is already behind” – This is a favourite of mine. It is an absolutely true statement and also acts to instil a sense of urgency and fear in the client as if they do not act now they risk falling even further behind to their competitors.
It takes a lot of work Troy, but as you develop your skills and talents, you can begin to outsource a few things here and there to a virtual assistant. Spend time focusing ON your business in addition to IN your business
Thanks for the great info Neil! You really put the smaller clients into perspective and I like how you seem to focus on the Pumpkin strategy and building bigger clients. I think that’s one area that I can use a lot of improvement in. Needless to say I’ll be updating my companies strategies and plan of attack based off of some of these recommendations.
Matt D’Angelo is a B2B Tech Staff Writer based in New York City. After graduating from James Madison University with a degree in Journalism, Matt gained experience as a copy editor and writer for newspapers and various online publications. Matt joined the Purch team in 2017 and covers technology for Business.com and Business News Daily. Follow him on Twitter or email him.
Authority Labs – Create a free account which you can get after using the 30 day trial of the pro account. Use this tool to track keyword rankings for your website so you can see if they are moving up in search results.
How many projects are you working on right now? You may already have a few clients from your time as a freelance SEO, or you may be starting from scratch. Either way, you need to grow your market to start making money. Obtaining a leads list from a lead generation company gives you a head start.
You can find a bunch of technical issues with your site, but if the company is removing the content completely, not selling that product in the future or moving into something new, fixing those old technical issues could be a waste of time and resources.
Cool to hear your story Neil! You getting that first company such great results is what catapulted your SEO career. So many so-called SEO companies are robbing small businesses and not producing results. Good to hear you’re not on the “dark side” my friend.
Create a local resource from public data (here’s 30 different data sources) and reach out to local press to get coverage. That’s exactly what Krystian Szastok did and he got some amazing results (you really should read this case study).
I wrote a long, in-depth article about this already, so I will highlight the points here. Re-signing an SEO client is about 10 times cheaper than finding a new one, so I would really focus on this. There are five easy steps to re-signing an SEO client:
If you employ this method properly, it can literally be the only form of marketing you EVER have to do to generate new clients. Another method you must also employ is to offer your paying clients exactly the same deal.
What’s even more impressive is that you can save the data to a file with the phone numbers highlighted as links. You then simply setup Skype so that phone numbers become clickable links which then means you just take the file and one by one click each number to phone the business. This will save you masses of time in the long run which you would’ve wasted dialling out the numbers manually.
Enter company address. Make sure the address is the same as on the company’s website and other sites. Google does not trust companies which provide inaccurate or false information. This can affect the site’s ranking.
Although the demand for SEO increases consistently, you have to remember that it is still a discretion-based industry and not a need-based one. You have to chase people and convince them that they need your services. Start talking and show them that you are the local online marketing expert. Hit the streets, get to know the local business owners, and keep on bothering them until they say yes.