When you feel that the meeting has come to a conclusion and every possible question the business owner has asked has been answered, it’s time to get down to the nitty gritty and talk money. If the client doesn’t take the lead then a good way to get things started is to say;
Wow, what a great article, Rick! Great chart outlining the differences as well. And Rand’s advice is priceless. My own way of learning SEO was working for free! I’ve been learning, blogging and doing free SEO for about a year before I was able to formulate my own services and started providing them!
Passionate about building great products that change and shape the success of our clients businesses. Big South African rugby fan, which often leads to heartache. (5-6) Daily coffee drinker, but not addicted (maybe just a bit). Travels a lot, but always misses his twin 27″ screens. The rest is revealed to people who subscribe to Serped 😀
When it comes to creating your business listing and getting citations, you have a couple of options, you can either go the DIY approach and list with all the major players, you can hire an agency, or you can turn to a location-based content management system (CMS) where you upload your address once and then use the software to push your listing to everywhere you want to be.
I love this question. There are ample opportunities to learn about SEO for free because of the preponderance of information available and the willingness of SEOs to share their knowledge publicly. I strongly recommend that an SEO newbie read and reread both the Google SEO Starter Guide and the SEOmoz Beginner’s Guide to SEO documents.
If you are new to the profession altogether and need to learn SEO, two courses to consider are DistilledU and the Google Analytics Individual Qualification. Completing both certifications should take under 90 hours.
After a few months of me working with Elpac, their rankings shot up to number one on Google for terms like “power supplies”. They were so happy, they introduced me to other companies they knew. Within months, I was pulling in around $20,000 a month from SEO consulting.
The blogs were abuzz this week over Google’s “Farmer Update,” which aims to keep content farms out of the SERPs. (For more on the update, read Danny Sullivan’s summary and some thoughts from Aaron Wall and Dave Harry. Also, Andy Beard created a custom analytics report to determine if the update affected your traffic; he said he believes the algorithm grades your site similarly to Quality Score in AdWords, so “search traffic from Google is more expensive for lower quality sites.”) Not wasting any time before deciding its business model sucks, Maholo has already laid off 10% of its workforce in third challenge you are going to face is getting clients, so you may have to spend a good amount of money sourcing for clients both online and offline. You may have to make cold calls, talk to clients face-to-face, run ad campaigns online, etc.
I’ve also experienced the frustration of self-purchased health insurance. Aside from taxes, it’s my largest expense- and they fight me on everything. It’s a constant battle to get things covered and their argument is always that “I’m not part of a group so exceptions apply”. I’ve seriously considered canceling it and just sticking the money in an account for a sort of self-insurance. Of course, when a few days hospital stay can cost six-figures it’s never that easy.
Don’t charge the lowest, honestly charge the most you can get away with. Always give yourself extra time on a deadline so never say the first date you could have it done because shit happens in life and you could end up missing that “easy” deadline.
Today, it seems to me, it’s much harder. You really have to earn the rankings by providing true quality to the visitor. So, it seems to me, SEO (if it’s alive at all) is now much more about helping clients build quality sites — quality content, putting the quality content in front of the right audiences and of course having a strategy for profitable keywords, etc….
Those who work the system will *always* be able to find ways around issues (dynamic IP addresses, logging in from larger institutional networks that can’t easily be blocked, etc.) but it is the average person who gets screwed by Google’s draconian monopolistic “customer support is evil” ways. The problem for Google is this: “when innocence itself, is brought to the bar and condemned, especially to die, the subject will exclaim, it is immaterial to me whether I behave well or ill, for virtue itself is no security.” – John Adams
If you gained nothing from this post then feel free to write your own better & deeper post. I hope some ignorant jackass then comments on it calling it deceptive spam because it didn’t precisely fit their opinion/needs/wants/desires.
The advice in the book is of course contingent on having a firm grasp of SEO, and I wouldn’t advise starting an SEO business unless you know what you’re doing. It can be a legal nightmare if you aren’t careful.
CONTENT CREATION – Only create great content that provides real value and is better than what’s currently already out there. Google your competition, see what type of content they have, then create something better and be sure to include stats and visuals when possible.
Now, this is the part where some of you may start thinking ‘Oh no! I actually have to talk to people!? Face to face!?’. A lot of people may feel they lack the confidence to go in to another person’s business and convince them to purchase a service but I promise you once you’ve done it a couple of times you won’t know what all the fuss was about.
1. How would I convince someone to be my head of sales and head of seo and why would they be interested in joining a new business if they are making plenty of money already? How should I approach selling myself to them and convince them that I will not be a time waster and such ?