If I had to go back to when I first dipped a toe in the client services side of the SEO business, and was able to give myself one piece of advice – it would be to carve out a specialization and focus on it, hard.
I’m sure fellow marketers will agree, developing and executing a solid strategy that consistently provides you with new clients and guarantees timely payments will save you quite a few grey hairs, and probably your sanity… but above all, let you keep your boat afloat.
Some brands don’t want every employee to represent their brand in social contexts, some are OK with that. For example, if you work for The Economist, don’t expect to see you name appear on any of your articles. If you work at The New York Times, you may even get your Twitter handle in your byline.
A man can learn a lot from books, videos or articles, but if you really want to understand SEO, I would suggest to start your own projects. The best way learn something is to learn it from your own experience and from your own mistakes.
People want tangible deliverables so they know what they’re paying for. But they don’t want a package that comes with “everything” since not everyone needs everything. Break your services down into specific tangibles and price them that way. Here are examples…
However, by capturing their email address and getting them on to your opt in list (I will explain the best way to capture their details later in this guide), you are giving yourself future opportunities to market your services to these business owners. Click here to sign up for your Aweber account and get your first trial month for only $1!
How many projects are you working on right now? You may already have a few clients from your time as a freelance SEO, or you may be starting from scratch. Either way, you need to grow your market to start making money. Obtaining a leads list from a lead generation company gives you a head start.
Do some proprietary research about how bad psychics are at marketing themselves and publish it on YouMoz (e.g. “10 Psychics’ Predictions About Google’s Next Algo Update”). Find a Psychics convention and apply to be a speaker.
Local Search Listing– when a user searches for any product or service in Google. Google try to provide the user more local search results. Say you are searching a courier service and if you observe Google will detect your location and display the courier service providers around you or in nearby locations. If you want you business to displayed in such way you should register your business on Google Places for Business. www.google.co.in/local/add
The other thing that is absurd about banning your AdWords account for something that happened almost a decade ago is that people change over time. You may have been advertising something that was wholesome that later became sleazy (maybe after a change of ownership). Or you may have been working on a client project where the domain and site were later sold & became sleazy. Google wants a lifelong ban based on them changing their guidelines after the fact & applying them to you (even though you may not even be associated with the businesses they look down upon). There was also a report of a rogue employee doing spammy crap on the side & then coming into the company office and logging into Google, thus getting the company account torched as well. So you can have ex post facto stuff applied to anything you may have glancing experience with a decade ago & they can buy sites violating their own guidelines & all is well.
Since users and search engines will be reading the pages your site, it’s important to naturally use the keywords you’d like to rank for. After all, how else will anyone know what services and products your business offers? The two main areas in which to include your desired keywords are the title tag and body copy.