Whether you’re doing work hourly or for a fixed rate, think about how many hours it will take you. Try to be as accurate as possible. If you think an SEO Strategy Report will take about 20 hours, then charge them a fixed rate of about 20 hours. It’s up to you to stay in the time frame. Here’s a breakdown of current hourly rates in the SEO industry.
After around 20 minutes I return to the software which will have scraped the business name, address, phone number, email address, website URL and a whole host of other SEO and internet marketing related data for every single lawyer in London that has a Google Maps listing!
Define the market you’re targeting. How big is it? What are the growth prospects? What is the market potential? How does your business fit into this market? What are your sales goals? What is your unique selling proposition?
Final point here: lean on your network. reach out to those you know when a problem stumps you. Just be sure to record the answer for later reference when you hit the same problem again with another client.
SEO businesses offer to created legitimate techniques and methods to help drive traffic to clients websites. Now, that may sound complicated, but all it means is that they help to build links that point to a site which attracts visitors.
Use a piece of software called SEO Power Suite. This software has many brilliant features that will assist you in your day to day running of your SEO business but more importantly it can create very professional looking SEO reports that you can then use as free SEO reports to pass on to your clients.
What’s even more impressive is that you can save the data to a file with the phone numbers highlighted as links. You then simply setup Skype so that phone numbers become clickable links which then means you just take the file and one by one click each number to phone the business. This will save you masses of time in the long run which you would’ve wasted dialling out the numbers manually.
Twitter, Facebook and Instagram – exploit all your Social Medias to advertise that you are starting your own SEO business. Try blogging, speaking at marketing conferences and leaving answers to SEO related queries on forums. This could help get you noticed.
And if all goes well and you decide to expand your little empire, you needn’t hire many employees then too. Outsourcing your SEO services to small and upcoming SEO businesses is an appealing option most other businesses don’t give you.
Getting people to leave a review can be a straightforward as having a call-to-action at your physical or digital check-out counter, or bringing it up while conversing with customers. While managing your online reputation is putting out fires in the form of negative reviews as soon as they flare up, and promoting your online reputation as social proof for your product or services.
Large companies tend to want to deal with large agencies. Large companies may have their own internal search team. There comes a point where it is cheaper to hire someone full time that hire an external consultant, and that point is the average full time salary plus employment costs.
The problem? Google Analytics doesn’t provide keywords so you can’t measure them. And you can’t rankings by Google organic, local pack, Bing organic, Bing pack, etc. And Google Search Console’s search analytics is only decent for very basic keyword reporting.
Don’t get me wrong, this takes a lot of hard work to do, but essentially you only need to know the basics of SEO to get started. There are lots of sites online that you can learn how to do this (OnlineIncomeTeacher is a good place to start!), but once you learn, you can begin to turn it into a business.
Optimizely is an A/B testing tool that businesses can use to better their websites. A/B testing is a method used by digital marketers and web designers to analyze two types of a webpages, landing pages or websites and determine which one is better received using live analytics. Even if it’s a subtle change, like adjusted colors or differing design elements, A/B testing can provide worthwhile insights. Optimizely plans start at $17 per month.
Please tell me you see the irony of finding an article about ‘how to do SEO’ ranking highly for the keywords “how to do SEO”, then complaining about the authority of the source creating and sharing that information.
That SEO isn’t one size fits all and don’t put all of your eggs into the one proverbial Google basket. Google can and will pull the rug out from under you if you try to take shortcuts so, even though customers want quick results, it’s our job to coach them on the long game for lasting success.
Ideally, this should be a top down approach that looks at the goals of the business and determines where the opportunities are in search and the wider digital landscape. There is a good Whiteboard Friday on this over at Moz.com.
It is important that you have the right tools and resources to help you measure the success of your SEO efforts. If you don’t have this, then you will not be able to tell which of your strategies is effective and which you need to develop on.
Citations (core online profiles) are both the #2 and #5 Map ranking factors. I always work with clients on Google My Business and Moz Local (since those are the most important profiles). But I outsource creating all the other profiles to Whitespark for $4-5 per citation. You can either upsell this to clients (eg. for $10 per citation) or refer them as a Whitesaprk affiliate and make a 10% commission.
You will now be fast approaching the part of the meeting where you either close this thing down and leave with a new client on board, or you will be leaving with another meeting, or worst case scenario, the client will need time to ‘think about it’.
To begin with, you’ll want to capture any low-hanging fruit by getting in touch with your existing customer base and see if they’d be interested in leaving you a review. You could incentivize them for their time (maybe a discount, etc.).
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A friend of mind recently pointed out to me that all the individual health insurance plans do not cover maternity costs. You can get coverage for that under a group policy but unless you have employees you are going to be paying roughly 4x the cost of an individual plan for you and your family.
If all else fails, just keep saying to yourself over and over again “I am the best SEO for psychics in the world.” Sooner or later a psychic will read your mind and #ka-ching! (don’t forget to turn on retargeting in your medulla for those psychics who are not yet in purchase mode)
Make sure you don’t negotiate on your prices because I bet other SEO agencies won’t go into this much depth to lock in a potential client. Yes, you may be more expensive, but at least the company will know what they getting with you versus what they will get with competing SEO agencies.
Only you know for sure, but it pays to spend a bit of time taking a good look at yourself, your existing skills and what you really like doing before you decide if “working for someone else” or “working for yourself” is the right answer.
The most important thing you need to know is the verified information about your company means that it will help your brand to get on the first page of the extended search results. Alternatively, users will be able to find your company right on Google maps and build the route in a matter of seconds.