Experts also attest to the quantity, diversity, and speed of reviews to play determining factors in how reviews are used in search algorithms. Hopefully, this gets you started in thinking about the importance of reviews and how they factor in your local search marketing plan, I’ll be doing a more extensive post to do the topic justice given its importance. In the meanwhile, for a comprehensive look at getting positive reviews on Google Places, make sure to read this post.
P.S. The eHow article was published last summer, but I got a handy pointer to it from someone in my Twitter feed this week. (I can’t remember who shared it, and can’t find it due to Twitter’s cruddy search capabilities.) Whoever it was, thank you for changing my life!
The starting point for any SEO toolkit should be: Majestic, Ahrefs, LinkRisk, Open Site Explorer and SEMRush. These tools will stand you in good stead and will allow you to effectively analyze and rank client’s and competitor’s sites.
Apart from your relationships with local professionals, you need to also build a network online. Be very active on social media and join industry related groups. You can build a loyal following and attract potential customers from these platforms.
What other forms of advertising/marketing do they currently use?: This question is a good one for a few reasons. Firstly because it gives you an idea of the sort of money the business owner is already spending on advertising. Secondly, once the business owner has revealed what advertising they currently pay for, you can ask them if they are happy with the response they are getting from that advertising. In most cases you will find that the answer to that question is that they simply don’t know. This is where you can explain how they can track exactly how many more targeted visitors they will get to their website through your SEO efforts.
Part of local search is your actual website as well as what is being said about your site around the web—it’s not just your local listings and pages. Make sure you have your contact information and preferably a phone number somewhere on your website. It’s also important to try and include city or regional keywords wherever possible and write content that is specific to your local area.
That’s not to say that a freelancer charging $5 per hour will be better than someone charging $3 per hour, the only way to really know is to give them a try. It can be a long and frustrating process but when you find a good freelancer among the rubbish then they can make your life a lot easier.
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“If you were going to sign up today, how many of these targeted keywords would you want us to start optimising the site for?” – This question is good to use towards the end of the meeting once you have answered all the client’s questions and dropped in all the above statements and persuaders during your pitch and presentation.
JFK’s quote, “Those who make peaceful revolution impossible will make violent revolution inevitable.” seems apropos here. The “violence” is the efforts of blackhat SEOs advertisers to take back their share of what was lost through whatever methods they can use to circumvent Google’s guidelines.
PayPal: PayPal *IS* an option, however, they are extremely unreliable. PayPal has by far the worst customer service and support I’ve ever experienced from any company, BAR NONE! I’ve only listed it here as it is an option but do yourself a favour and stay well clear unless you absolutely have no other choice whatsoever.
It is really a amazing post. If you dont mind I would like to add some more points like sending direct mail to big SEO companies to get some SEO projects, or asking web designer or developer to refer to you. We can also use Seo agency analyzer wordpress plugin to turn our website to seo analyzing tool. This can also help to attract more visitors to your site.
The number of small businesses coming online is increasing rapidly. But unfortunately, most brick and mortar businesses are still offline. This is an avenue for you to make extra cash by convincing them to put their business online and educating them about free traffic / customers.
Although I think the title is a bit misleading, should be more like “How I Built a 7 Figure SEO Agency and What Any Business Owner Can Learn From It.” These same lessons apply to consultants, lawyers, realtors, you name it.
Analytics – Google Analytics is a valuable tool that provides in-depth data on how your website is doing. Analyze things like page views, unique page views, how users are reaching your site and information on your audience.
I’ve been running some similar experiments over the past few months and found that it does earn some short-term wins, but CTR has to be consistently high to ensure that rankings will stabilize. You also need to reduce bounces from search, as this is a negative signal to Google.
Having a consistent sales pipeline in place is essential for the growth of your agency. I always tended to focus more upon the fulfilment side of the equation as I have a high customer service expectation for our team, but the lack of sales pipeline was hampering our growth. Now I’d like to think we’re developing a balance between the two.
It’s recommended to have your NAP or local information listed on every page. If you have multiple locations, you can either use multiple landing pages, or have them all listed on a single “contact us” page, which is a popular approach. Experts at MOZ recommend testing to see if your NAP is crawlable by Google, as it is sometimes included as an image as apposed to HTML code.
Once you’ve added your email message you can then the software to dynamically add certain details of the listing in to the email using token variables. This means you can add the business name, the city the business is in, the amount of back links the business’s website has and lots of other information that is totally unique to their business.
Learning how to do SEO on websites properly takes years to master, and on top of that you also have to keep up to date with what is an industry that is ever changing, literally on a daily basis! The thing you have in your favour though is that there are companies out there that actually provide the technical SEO services for clients that you can simply resell.
For those guys who have a SEO company or are planning to start a new business in digital marketing, this course is very good, it will tell you in details how to open a company website, optimize it, find new clients, land new clients from a lot of different sources, and in the end, he will also tell on how to organize your business and clientele.