Great information. When I got started with SEO I don’t think it had a name. I realized that the yellow pages were no longer worth paying for and had to keep my site being seen. Learning the process was just part of keeping my business alive.
If you gained nothing from this post then feel free to write your own better & deeper post. I hope some ignorant jackass then comments on it calling it deceptive spam because it didn’t precisely fit their opinion/needs/wants/desires.
When Google acquired BeatThatQuote it was violating their guidelines. I highlighted that & they banned it. Then 14 days later BeatThatQuote began ranking again, without even fixing the overt issues I highlighted. So they give themselves the benefit of the doubt, even when they flagrantly violate their own guidelines.
However the case, I would love to hear more about how this opportunity shaped your future. Particularly, I’d be interested to learn more about the immediate aftermath and how you turned a classroom proposition into a super success!
Keep in mind that is to rank for a unique brand name. If it’s unique, it tends to be memorable. So my two cents for anyone in a crowded industry is to go for the unique over the generic and descriptive. You can also tack on a byline to the end of your name to remove any uncertainty.
Reviews not only drive a higher click-through rate to your site, but are listed on search engine page results (serps) and according to an extensive study conducted by Digital Marketing Works, reviews play a critical role in determining inclusion and ranking for Google’s local “carousel results”, that appear at the top of a serp.
I have to stress that this is the guidelines I give most of my clients but every project is different. There are times it has taken a lot less time to achieve these goals but there have also been times it has taken a little bit longer.
Unfortunately, it’s not the kindergarten sort of nap. NAP stands for name, address, and phone number and it’s some of the most important information search engines need to understand about your business. Publishing this prominently on your homepage is an important step for search engines to confidently display this information within the search engine results page (SERP).
In return, perhaps you’ve had a confused or overwhelmed look on your face, wondering ‘what exactly is local SEO?, ‘how’s it different from your existing SEO efforts?’, and ‘how exactly do you get started?’
It’s recommended to have your NAP or local information listed on every page. If you have multiple locations, you can either use multiple landing pages, or have them all listed on a single “contact us” page, which is a popular approach. Experts at MOZ recommend testing to see if your NAP is crawlable by Google, as it is sometimes included as an image as apposed to HTML code.
While this post is not supposed to be a comprehensive guide on how to set up a local SEO service, I hope you have gotten all the basic information you need on how to get started. Consult other online resources for more information on each step involved.
Power Leads Pro X is a piece of software that automatically searches Google Maps listings for businesses in any niche that you specify using the business name. It can also gather businesses on a country, state or city level! If I decide I want to promote my services to lawyers in London for example, all I have to do is select London from the UK section of Power Leads Pro X, type in the keyword ‘Lawyers’ and hit the search button.