Trends – This tool allows you to compare keywords and analyze how users are searching Google. Google Trends can be very helpful when comparing your business to competitors, or by finding the right search terms for your business.
Another great tip that I picked up from Greg Gifford‘s recent talk at BrightonSEO was to create a page on your website that gives instructions to your customers on exactly how they can review your business (i.e. yourwebsite.com/review-us/). You won’t believe how effective this is when it comes to getting in touch with customers, especially the non-technical ones!
Start social media ranking: Social media websites are helping people leverage in the industry to get a new scope of work. Before you start using these websites, you understand what to do and how to work around these aspects. Social media websites offer great scope to find new work.
I have three main recommendations. And maybe a warning – like one of those signs you see in horror movies – go back, do not enter, trouble ahead. This is no easy gig so you need to ensure you are up for the task.
If you’re going to be a one-person consulting company in the beginning, I would recommend getting some real-world experience under your belt before making a promises to prospective clients that might be difficult to keep. Until then, you could always hire a great team while you bring in the clients.
If you’re the CEO, it’s not really your job to do this. If you’re a director of online marketing, it’s likely you don’t have the time to do this. You need somebody who will work cross-group and who can focus on this.
Starting your own business is a thrill. It’s liberating. However, in order for it to work, you must approach it with the same rigor and planning you do with your search marketing campaigns. Keep in mind you’re swapping one boss for many bosses.
You can easily run this business from home (or anywhere in the world with an Internet connection). It can be very lucrative. The start-up costs for this business are very low. Normally the service is a long-term arrangement as clients need to maintain their rankings. You can increase your earnings by offering additional related services such as website creation and website design.
Perhaps the best piece of advice is to dive in. A lot about running your own business isn’t knowable until you do it. so if one of your new years resolutions was to quit the day job and strike out on your own, then go for it!
After you followed the steps above, it is time to return to the site’s optimization. Only if you did not do it before can you proceed to optimization. For to get into the extended search results by pinning your location on the map, you need to get to the top 3-5 privileged companies. The on-page optimization of your site is the most important side to your future business.
Another option for starting an SEO business is via a franchise. The problem with this method is that there are not many Internet marketing franchises available today. There are one or two that have had some success as a seller of franchises, but if you dig a little deeper you will find that very few franchisees have found success. One issue with the SEO franchise model is the cost. The upfront cost for one Internet marketing franchise we researched was between $65,000 and $100,000 in terms of the starting up, and included hefty ongoing fees and royalty payments.
The easiest way to do to this is to get in touch with your existing customer base and see if they’d be interested in leaving you a review. You could perhaps offer them incentives in the form of discounts to leave a good word about your business. If you do happen to get negative reviews, don’t ignore them! Acknowledge negative feedback and respond to them nicely. Your aim is to diffuse the situation and possibly make an offer to make up for whatever their dissatisfaction was. This lets potential customers know you’re sincere about improving your business to serve them better.
If you have happy clients who are getting leads from the traffic generated from your services, they will be more than happy to recommend you to the many business people in the area who they will network with regularly. There is no hotter lead than an introduced, recommended lead because the hard part of convincing them that you can be trusted has already been done!
Maybe you know someone in the SEO or PPC industry that might be willing to have you work with them for awhile or perhaps you aren’t ready to fully go at it on your own just yet. Most employers realize that the best employees sometimes are the more motivated and ambitious ones and with that comes the risk that those employees will look to move up and on at some point.
You can also get your work done in an excellent package when you needed them. Many companies start interactions with a few too many. They try to build relationships as fast as they can, and if you maintain such relations then, if there is any need of SEO services then obviously he will recommend your site.
This means you can get your customers to sign up to your email newsletter and then promote offers and services to them either automatically, or whenever you feel like it, all through Aweber’s easy to use system. Having an opt in list in this business is extremely important as it is very rarely a business owner is going to be sold on your products/services on their first visit to your website.
According to the statistics, 88% of buyers trust online reviews of a local company more than advice from their acquaintances. As stated in the same research, the majority of people read on average 6 reviews about a company, before making a purchase from it. For another thing, reviews influence site’s ranking position in the local search results.
Moz’ Rand Fishkin carried out interesting experiment with his Twitter followers to see the impact of a large increase in SERP CTR on search rankings. The results were pretty huge — he saw several position ranking increases in less than an hour!
You must remember that you will almost never leave a meeting with a business owner getting a straight ‘no’ answer. Even if for some reason they don’t want the service, they will usually just say the old ‘I’ll be in touch soon’ or ‘I need to discuss it with [INSERT RANDOM EMPLOYEE/PARTNER NAME] before we actually move forward with this’.
It’s easy to assume the buyer has all the power, but this isn’t true. If they’re talking to you, they have already indicated they want what you have. You are offering something that grows their business.
To better understand the importance of listings and citations (a concept I’ll explain below), let’s look at the motives and experiences of two very important variables: the search engine and the consumer.
Having a good local Search Engine Optimization can help one to get a lot of the local presence of the brand and a lot of the local crowd. This gives way to more people to turn up at the particular location that one has chosen. This can help to talk to the people face to face and then create the good contact relation with the costumers.
EXTRA BONUS: In the coming weeks I’m going to be giving away FULL lists I’ve scraped in Power Leads Pro X absolutely free. Head on over to this post on the forum and let me know what niches you would like the leads for and I’ll see what I can do. Join my newsletter below to be updated as soon as I post these lists on the blog:
The point remains that there are many options available to you to help figure out if working for someone else or yourself is really the best fit. In either case, working and studying harder (and longer) than others is a solid base to start from 🙂
To claim your Google My Business page, visit google.com/business. There’s a verification process you’ll need to go through where Google will send a postcard with a PIN to your business’s physical location. (No P.O. boxes allowed.) Then you’ll simply log in and enter the PIN to verify your business.
I started doing SEO consulting without any knowledge of SEO and learned as I went along, getting clients through Craigslist. I ran into many challenges and totally sucked at first, but the more experience I got the better I got. The better I got, the more I was willing to give higher proposals and meet with bigger businesses. Now clients pay as much as $10k+ per month for SEO services.
Hopefully, people will want to set-up a legitimate SEO business and I would never encourage ‘dodgy’ activity. Having said that, I’m sure many will because it’s a way to cut corners, but that only results in cheating themselves because, as you say, these ‘dodgy’ methods don’t work.
On-page SEO for local businesses conforms to some pretty old school SEO tactics. There’s quite a large weighting towards the on-page content in the local search listings, so it’s important that, where possible, you squeeze the most value out of your content.
He lives in the US, is self-employed, and has a family. The American dream right? For he and his wife to have a second child, they would need to get a group health plan at least 60 days prior to the wife becoming pregnant. Say that everything works out to be on-time, they are looking about an increased cost of about 20-25k over the course of a 9 month period to have a child in the United States!
Create an online venue where you can promote your products and services, share information on the industry, and establish your authority as an SEO provider. If you don’t have a website yet, we can help you create one that is catchy, navigable, and search engine-friendly. If you already have one, we can audit your site and help you optimize it, both for the web and for your targeted niche.
Because of this, you want to survey your clients on a monthly basis. Find out what issues they are having with you, your team, or your company. Let them know that they should be transparent and frank.
Many successful SEO companies do this. Whitespark offers $4-5 per citation with a report. Yoast offers specific SEO auditing ranging from $600 – $10,000. Moz Local will keep your top 15 citations consistent for $89/year. The trick is to be specific in your services. This should also avoid people wanting to pick your brain for free.