Moz’ Rand Fishkin carried out an interesting experiment with his Twitter followers to see the impact of a large increase in SERP CTR on search rankings. The results were pretty huge — he saw several position ranking increases in less than an hour!
Whether a client is referred to you or they found you through some other means, sooner or later they are going to leave you. SEO is a business with a high churn rate… it’s very rare that someone will stick with you as a client for three years.
The other good thing about the Studio Press Themes is that you can simply paste your Aweber code in to the theme and that’s’ it all set up and ready to go at the click of a button. For anyone who is unsure of who Aweber are, they provide an opt in email service.
In this business you’ll notice that there are many agencies who specialize in one area of digital marketing. That could be web design, mobile, media, PPC, online PR, etc. Often times, their clients will ask them about SEO services which they don’t offer. You want to partner with these agencies. Offer them a standard 10% finders fee if they send you any business. In other words, if they send you a client that you sign for $20,000, send them a check within 5 days of signing the new client for $2,000.
SEO encompasses all aspect of marketing especially content creation. And in order to have great content the client might need a web designer, graphic designer, videographer, photographer, or a copywriter. As an SEO it’s YOUR job to make sure a client has these.
Thank you, Kifeda! I hope it’s enough as well, but you know, there’s never enough information — I learn more everyday in this business. And that’s one of the things I like best. I look up and see the sky — a near infinite world of knowledge yet to be explored. But let’s try. Thanks for reading!
Hey Neil, your biggest fan here. In an effort to reach the 7-figure mark ourselves, your post inspired one of our most recent posts on how to build an in-house SEO Agency: http://blog.lalocalseo.com/post-10-How-to-Build-an-in-house-SEO-Agency
The first website I ever started was a job board called Advice Monkey. I was trying to get the website ranked for terms like “job search” and “tech jobs”. I hired a few SEO agencies to help me out, but none provided any results. After tens of thousands of dollars down the drain, I had no more money and no choice but to learn how to optimize Advice Monkey for search engines… all on my own.
Exact keyword in URL – I remember being on page #3 in Google for “Chicago SEO” for a long time, and then one day I switched my URL from “ocean19.com/seo to “ocean19.com/chicago-seo”. BOOM! We jumped up like 20 spots with that simple change.
Since your core task as an SEO company is to increase your clients’ organic traffic, which in turn will increase their conversion / revenue; then it is necessary you know some of the basics terms and how they work. Examples of such terms include:
You might think a business plan is tedious and not worth the effort. However, it can save you a lot of time, effort and money if it shows you that your business won’t fly. It’s great to model a business on paper before you sink real money into it as there is no risk at this point, yet it will be clear from the business plan if the business has a chance of making money and growing. If the numbers don’t add up on the plan, they won’t do so in real life, either.
Each client is coming to you for different reasons and it’s important to always have that in mind when working with them. They all want help growing or maintain their business, but this looks different to them dependent on their outlook and business.
Large companies tend to want to deal with large agencies. Large companies may have their own internal search team. There comes a point where it is cheaper to hire someone full time that hire an external consultant, and that point is the average full time salary plus employment costs.
BingBing Maps & LocalChannel: LocalGoogleGoogle: Google My BusinessGoogle: Maps & LocalLocal Search ColumnSEO – Search Engine OptimizationSEO: LocalSEO: Structured Data & Schema.orgSEO: Titles & Descriptions
Now you may be wondering where you can find a trusted, reliable SEO reseller service like the one I just mentioned in the example above to be able to complete the entire puzzle of how to make money with your own SEO business.
A good SEO agency in a typical metro area can bring in $20,000 to $100,000 per month and up as the business grows and as long term monthly retainers are secured. A great SEO agency can do even better.
Things to be taken care of with local SEO: The similarity in the contents. This can make the monotony in the mind of the user, and this can lead to the filtering out of the search on Google. There are times when a particular website can have almost content similar to the older ones, and this can lead to Google penalizing the website.
This is more of an open question to everyone – does anyone know of a more up-to-date version of the Jim Boykin table Neil linked to in the 2nd paragraph beneath “Be Results Driven” for click rate for top 10 search results? I’d love to use this strategy but I imagine these figures are much different nowadays.
Enticing enough for you? Hopefully so, bridging the online and offline experience has to be a top priority for small retail businesses in order to survive in today’s world. Focus on these three core tenants of business listings and citations, online reviews, and on-site SEO for optimizing your local search marketing efforts and you’ll be well on your way to reaping the benefits.
I got rid of all the fluff and removed 80% of the BS clauses random lawyers had added throughout the years. I got the SEO contract down to five simple pages. I re-wrote areas of the SEO contract over and over until each area was super short, simple and clearly communicated everything we need to communicate.
Passionate about building great products that change and shape the success of our clients businesses. Big South African rugby fan, which often leads to heartache. (5-6) Daily coffee drinker, but not addicted (maybe just a bit). Travels a lot, but always misses his twin 27″ screens. The rest is revealed to people who subscribe to Serped 😀
You don’t need to be an Olympic swimmer to be an excellent Olympic swim coach, but as a leader, a mentor, it’s going to be hard to have empathy, if you’ve never wrestled with any of the challenges your subordinates are facing. And empathy is damn important.