“how to seo local business optimizing your website for search engines”

Before offering anything, understand what you potential clients needs are. Make it a point to learn about his business to make sure that you can offer them help. There is no such thing as “one size fits all”. Making them feel that they are unique and important is what will help you gain their trust.

The first thing you need to know is that there are unlimited freelancers and contractors in the digital marketing industry. You can find local freelancers or remote contractors everywhere. That being said, grow your SEO company by hiring freelancers first. Find a freelancer that you’d like to work with and hire them for your different projects. Pay them only when you get paid. You never want to pay your freelancers before you get paid. Maintaining positive cash flow is very important to keeping your business running. Only hire your freelancer or contractor when you have steady business for them.  That could be after a few months or even years. There’s no need or reason to commit a salary to anyone until you are ready, and it’s totally OK if you’re never ready.

Create link worthy content. Infographics are a great example – you create a beautiful image representing important information and allow others to use the infographic on their own website in exchange for linking back to yours as credit.

Also, traffic for SEO keywords for huge cities like “SEO Los Angeles” and “SEO Chicago” is extremely low (despite the very high KD) compared to traffic for things like “best office chair” which has more volume but a lower LTV…

Don’t LOSE MONEY by not taking this course right now. There are lots of customers out there just waiting to pay you for your service. Don’t kick yourself a month from now because you didn’t start today.

Here’s a critical piece of advice. Always stay a student of the SEO industry. Read blogs, case studies, and everything the big search engines like Google release. So many people stop studying after a couple years. They think they know it all. Those same people soon go out of business. Here are a few good resources to stay educated.

The last day of September in 2003 was almost like any other day. I woke up at 5:30 a.m., showered, got dressed, and began my one hour commute to work in my 1999 Honda Accord. I got there at about 6:59 a.m., sat in my cubicle, and pretended to work for an hour or two. What I was really doing was mentally preparing myself to walk into my boss’s office and quit! But I wasn’t just quitting this job, I was quitting corporate America. I was done with hours or traffic, 12 hour days, cubicles, and bosses. My plan was to start an SEO business out of my kitchen, in my tiny two bedroom apartment in the Ukrainian Village neighborhood of Chicago, IL.

Two places where you should focus on getting reviews are your business’s Facebook page and Google My Business page. These are big ones. Many people turn to social media to see what their friends and family think about a business, so having good reviews on your business’s Facebook page can help to draw in prospective customers. Getting positive reviews on your Google My Business page is crucial because these reviews show up on Google when someone searches for your business.

Really great post. I am currently in the process of structuring my SEO Digital Agency name Fancy Apples Digital Agency. However, I am stuck on a few things, such as how to register the name of the company, Corp S, LLC, ect? If possible i would love to get your expertise on structuring my business to see which works well for a SEO AGENCY. Thank you I appreciate your time.

When you begin your business you will have to make a choice whether you are going to target short term black hat SEO tactics or are you going to climb the more difficult, business building model which focuses on white hat strategies?

Got permissions from the customers, you can make some EDMs about the products, and then send to them in a special time. Not only can get the high exposures, but also can get some return customers and traffic.

You may not be 100% happy with your business logo, products, unique value proposition etc… but just put something out there and go for it. Don’t wait for everything to be perfect before you launch because it never will be.

Another thing to keep in mind, beyond the health insurance, is that unless you start one there’s no retirement benefit, no paid vacation time, and no paid sick time. It is a really good idea to purchase short-term and long-term disability insurance for yourself as well.

Does the business owner have any questions of their own?: Make sure that before you get round to actually trying to close any deal that you make sure the business owner has no questions left unanswered. By asking this it saves you having to think about all the possible questions that need to be asked and let the client do this for you. You need to make sure that the business owner is clear about how the process works and what you will be doing in the coming months to get them to where they want to be in the search engines.

Seriously, I’ve never thought of starting an SEO firm. I actually have a clue of how difficult SEO is to do effectively. Good SEOs are hard enough to find, and WordStream seems to be a nice place to meet some of them.

It’s also important to get your business’s name, address and phone number (NAP) on the major citation data aggregators like Infogroup, Neustar (aka Localeze), Acxiom and Factual. Always make sure that your company’s NAP is consistent on as many of these directories and citation sites as possible. Discrepancies like misspellings, abbreviations, lack of suite number and wrong phone number can create havoc when Google can’t determine which information about your business is correct. If Google’s not sure, they may display incorrect information — or not show your business at all in search results.

As I spend ever more time in this career field and meet more and more of my peers, industry colleagues, and of course, the noteworthy thought-leaders in this field, I’ve come to realize how many varied paths there are to becoming a working SEO. And let’s be clear: the career of being an SEO is not just one skill set or task. There are many career opportunities in the field of search engine marketing, with SEO being just a subset of that, and then there are many areas of specialization within SEO itself. There are many people who make full careers by specializing in any of the following:

Gaining an entrepreneur spirit in you will boost your work and your skills more than ever, the Entrepreneurial spirit is nothing but a mindset. It’s an approach to thinking actively and to learn things from your mistakes. It’s also to think what to do in critical situations rather than being sad or doing unwanted and unrelated things.

It’s certainly good that you’re doing your research and gathering information. However, think that many of my colleagues would agree that nothing has taught us more than actually doing the work. Reading up on SEO can give you some good general knowledge, but actually having the experience of seeing what works and what doesn’t, especially in different market spaces, is priceless.

Check out your top local competitors and see which categories they’re using. If you’re competing for the same customers in “real life,” you should be competing for the same online traffic. However, don’t assume that what your competitors chose to do for their site is necessarily right for your site; it’s just a starting point.

There are both advantages and disadvantages to each of the legal entities and therefore it is important that you speak with a lawyer or accountant to figure out the best structure for your specific needs.

Comments

  1. Lisa

    Internal Links – Link building isn’t just reserved for external sites linking to your website. You can help search engines learn more about your website by internally linking to other pages on your website within your content. As an example, this blog post utilizes internal links when linking to other posts on the KISSmetrics blog.
    It doesn’t pay to try and be all things to all people, especially when you’re a small operation. In fact, the advantage of being small is that you can target very specific areas that aren’t viable for bigger marketing companies who run high overheads. Consider your own interests and hobbies and see if there’s a fit. Do companies in your area of interest do their search marketing well? If not, you’ve got a huge advantage pitching to them as you already speak their language.
    “SEO has the highest long term ROI of any form of marketing.” – This is something I say which some people may not agree with but here’s why I think it’s true; When SEO is done properly and ethically, and you achieve top ranking results across targeted keywords with good search volume, these rankings then have the potential to stay there (without any additional optimisation required) potentially for YEARS to come. I don’t know of any other form of marketing that can keep on returning that sort of value consistently, day after day, years after you have stopped paying for it. This again is a good thing to follow up with after you make this statement to the client as every business owner will be delighted with the prospect of still receiving traffic/leads/clients long after they have paid for the SEO services.
    Keep in mind that the competition can be fierce as any lucrative niche will likely already have many competitors. Also keep in mind that Google is likely gunning for you, as there have been clampdowns on thin-affiliates in recent years i.e. affiliates who don’t provide a great deal of unique and useful content.
    He said doing both would teach me invaluable lessons on doing hands-on SEO and also help give back to the online community. He was right on all counts, and I am forever indebted to him for his sage advice.

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