But if you treat that client poorly, not only will they stop paying you, but you’ll notice that the number of referrals you get on a regular basis will slowly start going down. For this reason,you have to have a clean reputation and be known for taking care of your clients even when you don’t think it makes sense to. By doing this, in the long run, you’ll continually gain new clients from referrals.
This was a great post, thanks for sharing it. I have been researching a lot lately about SEO regarding education resources and what have you. I understand that it can be as broad or as specific as you would like. I am really trying to develop a plan on what to study and would appreciate your advice. As of now, I am teaching myself by means of free education resources on these topics; SEM, SEO, marketing in general, html coding, and website design. I plan on offering services relative to those topics as a sole freelancer and wasn’t sure if there is anything to delve deeply into that would better my understanding. If you could suggest any other topics you think would be of great help, or any education resources, whether they are free or come at a price, it would be greatly appreciated.
Thanks for a great post here Kristi – it helped fill in some of the blanks for me. Also worth reminding myself that there’s not much point creating content with blogposts etc and then not bothering to take an extra few minutes to optimise internal links, and promote the content through social media channels at least. I think of SEO as being consistent with a series of small steps, rather than trying to do the ONE big thing!
Don’t forget about Social Media!!! Social signals are becoming more and more critical for an SEO campaign. So much so, that we actually BOOST our likes and shares on the articles we earn for our clients.
The first website I ever started was a job board called Advice Monkey. I was trying to get the website ranked for terms like “job search” and “tech jobs”. I hired a few SEO agencies to help me out, but none provided any results. After tens of thousands of dollars down the drain, I had no more money and no choice but to learn how to optimize Advice Monkey for search engines… all on my own.
I chose to specialize in WordPress SEO since phrases like WordPress SEO Services and WordPress SEO Audit are less competitive but still being searched for (enough that I got 5 inquiries/day on my website).
That SEO isn’t one size fits all and don’t put all of your eggs into the one proverbial Google basket. Google can and will pull the rug out from under you if you try to take shortcuts so, even though customers want quick results, it’s our job to coach them on the long game for lasting success.
Off-page SEO refers to keywords ranking, traffic, and so on. Select some keywords, and improve the keywords ranking in the Google search engine. If the website can be indexed by the Google or Bing, the more pages indexed, the more exposures it will be.
Understanding the clients business processes is paramount to insure total clarity of goals and fulfilling business needs. So clients internal weaknesses can me eradicated as soon as possible and fortified.
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People love to brag about new companies they are working with. It’s a good and exciting feeling about their future. Take advantage of this. Give each new client a referral letter that offers a cash reward for sending and referring any new clients that your agency signs. This is similar to the partnership program, except I don’t believe you have to pay 10%. A simple fixed amount or small percentage of the first contract is good enough.
Let me help you through some basic and important points, whether you are a part-time worker, or a freelancer, or a business entrepreneur who wants to work full time with your project. Whatever you maybe but this post will help you.
In any case, photography technique is something we know a lot about and this would probably be the most through knowledge we could give back. Similarly, leads (small businesses that sell products) who can’t afford to hire us may try to photograph their products themselves & at this point we could connect with them until they are large enough to outsource their photography.
Website and Web Page Optimization – This is making all the initial modifications to the client’s website so Google can properly crawl and index the site. This is often referred to as “on-site” optimization.
The second business I ever started was an SEO agency. By no means did I see myself creating an agency… I simply stumbled upon it. Before I go into how I built an SEO agency and made millions from it, let me give you a quick background on how I stumbled upon it…
The problem is that self-employment, especially if you’ve worked in the corporate world before, has all the allure of the pipe dreams sold in The 4 Hour Work Week (I guess Tim Ferris doesn’t count self-promotion as work, even though he does it about 100 hours a week 🙂 ).
Another obvious, but important, thing to mention is that if you are going to a meeting with a business person to ask for hundreds/thousands/tens of thousands of pounds/dollars per month, you really should be wearing a smart suit.
Learn about using Schema structured data markup to include Name, Address, Phone (NAP) for a LocalBusiness. Schema can also show reviews with star ratings on individual blog posts, pages, products, and services in Google rich snippet search results. There are WordPress themes with Schema built in and some WP Schema plugins.
Don’t worry; it’s not difficult to do either. By using Market Samurai, you can not only research the keywords and get the search volume for each, this amazing software also provides you with various competition level indicators that help you evaluate how hard it’s going to be to rank top for each keyword.
Page 2: Explain very briefly what methods you are going to use for offsite SEO (link building). Try not to dwell on this part with the client as most will not be tech savvy and this part can really confuse them.
The whole world turned into a small village because of technology. Everyone can do whatever they want with the internet and contact with everyone easily. So SEO plays a vital role in a business. It is an effective way of technique where the company can gain customers easily. It is easy to start a business as SEO Company without any side effects.
Find out the most common keyword searches for your product/service and write separate blog posts for each of those keywords. Also write blog posts on less common long-tail keyword searches where there may be no local competition.
I loved what you said about the advertising companies. We actually do an advertising companies Listings and social media for free and they helped us grow from doing 10k in our first month by our selves cold calling, to 50k our second month. We still have that deal with them.
Writing titles and descriptions is considered an art in the SEO world. In a sea of competing search results, if this text isn’t unique, compelling descriptive, then your click-through rate will suffer. Additionally, one extra word or character could cut off your text with the dreaded ellipses (…). This may not be a true tragedy, but it does look unprofessional, especially when it shows up in the middle of a sentence, making your title or description less impactful.
It seems that this strategy relies on the theory that there are limits to DIY and by providing DIY answers, your potential leads will come to not only respect your brand, but come to an understanding of their own limitations internally. A photo taken by someone who doesn’t do it every day will never be as quality as product photographed by a us, a company that shoots products daily and the same goes for SEO.
Larger companies will hire one-man bands or small consultancies if they need what you have and what you have is difficult for them to get elsewhere. A lot of search marketing consultants won’t fill this brief, although some are brought in to help train and mentor their internal search teams.