Reading your blogs seems to be living with you and seeing your personal growth as an entrepreneur as you always mention how you learned all these things. I am mentioning the kind of revelation you made about 51 leads and 18 leads.
Compared to standard SEO campaigns, local SEO relies much more on links from other local websites that are really relevant to your business. It’s less about getting links from high authority websites (although that obviously helps) and more about getting links from websites local to you that are talking about similar things to what you do.
Absolutely yes you can, especially if you have sales and business experience. You can start small and begin selling the service to local businesses. Sell the service for at least $500/month for 6 months… anything less is going to be a complete waste of time. Even at that price profits can diminish quickly, especially if you are outsourcing services.
Have a process in place that delivers the result. Break down the process into segments. Train others to implement the segments. Train someone to manage the segment implementation process. Build a business that runs without you.
This tool is a free crawler that will examine your site and determine if there are any broken links or problems. As a free SEO tool, the Screaming Frog SEO Spider is an excellent addition to your SEO arsenal. It can be used to analyze page titles and metadata so you can find out if any pages are missing or are duplicated across your site. This tool integrates with Google Analytics, so you can build your data into your overall analytics profile. Screaming Frog offers both a free and paid version with varying features.
P.S. The eHow article was published last summer, but I got a handy pointer to it from someone in my Twitter feed this week. (I can’t remember who shared it, and can’t find it due to Twitter’s cruddy search capabilities.) Whoever it was, thank you for changing my life!
There are SEO reseller companies who provide full featured SEO services where you don’t have to do anything but source for customers and make profit. This service provides you with a white label solution where every part of the business is to all intents and purposes your own. Customers provide the job to you at your price and you hand over to the SEO service to carry out on your behalf. This helps you focus on other aspects of your business without losing customers or money.
In an ideal world I’d say to anyone thinking about starting an SEO company to dedicate a good few years learning all there is to know about SEO and test as much as possible on their own web properties before offering services to other people. You and I both know that almost nobody will actually follow the advice given in the tutorial as it is anyway, never mind actually dedicating years of their life to learning SEO and do it the hard way! 😛
Streamline your service into a product and offer that to a specific set of customer types. It will take some trial and error but you will eventually get to the point that you can delegate… which brings us to…
You must remember that you will almost never leave a meeting with a business owner getting a straight ‘no’ answer. Even if for some reason they don’t want the service, they will usually just say the old ‘I’ll be in touch soon’ or ‘I need to discuss it with [INSERT RANDOM EMPLOYEE/PARTNER NAME] before we actually move forward with this’.
Your one year plan might be focused on SEO, but your five year plan might be to provide the very same things SEO provides today – qualified visitor traffic – no matter what form the source of that traffic will take in five years time. The value proposition to the client, will be much the same. So, your five year plan might include learning about general marketing concepts and studying new digital marketing channels as they arise.
It could be eCommerce SEO, Magento, Joomla… or just local SEO. Just giving you ideas since narrowing it down helps you stand out. Yoast and WordPress speed optimization are specific to WordPress. It helps you specialize in more than just “SEO” which people like.
Secondly, and what is typically been the case for me in the past, if you start delivering these results quicker than the time frames you have set out, it makes the client even happier (think referrals and testimonials!).
The whole world turned into a small village because of technology. Everyone can do whatever they want with the internet and contact with everyone easily. So SEO plays a vital role in a business. It is an effective way of technique where the company can gain customers easily. It is easy to start a business as SEO Company without any side effects.
The best place to hide a website is Page 2 of a google search result! Unless a company website finds itself on the first page of a search engine result, chances are very slim for it to get much viewers and customers.
I’ve struggled with this when clients have moved to another agency. Especially when I’ve done such a great job. Sadly, it’s just part of the agency cycle and can be for many reasons, such as a new marketing manager that has worked with a certain agency in the past and had good results.
Structured data markup — often referred to as “schema markup” or “schema.org markup” — can be added to your website’s code to provide search engines with more information about your business, like the products you sell, reviews you’ve collected, services you offer and so on.
Keep the customer firmly in mind. What problem do they have that they desperately need solving? Perhaps the restaurant doesn’t really need their website ranking well, but they do need more people phoning up and making a reservation. So how about running a restaurant reservation site in your town, using and PPC to drive leads, providing customers copies of each restaurant’s menu? Charge the restaurant for placement and/or on leads delivered basis.
Google My Business (GMB) is considered a directory, but it’s a biggie, so it deserves its own section. It’s very important for local businesses to claim their Google My Business (and Bing Places for Business) page. It’s free and can get you incredible exposure if you’re optimized enough to show up in Google’s local three-pack:
Knowing how to set up a structure for your business might seem basic; “I’m going to start an SEO business because I know SEO”. However, there are things to consider that are involved with your business.
Start looking around to find an accountant who will tell you what your tax liabilities will be as a sole-proprietor or a single-member LLC. If you really want to take a kick to the shins, get a quote for health insurance and see how much it doesn’t cover.
Writing titles and descriptions is considered an art in the SEO world. In a sea of competing search results, if this text isn’t unique, compelling and descriptive, then your click-through rate will suffer. Additionally, one extra word or character could cut off your text with the dreaded ellipses (…). This may not be a true tragedy, but it does look unprofessional, especially when it shows up in the middle of a sentence, making your title or description less impactful.
Not too long ago the primary means for consumers to discover local businesses was through flipping open a Yellow Pages catalogue, then turn the pages to the relevant category, find the nearest business of interest, focus in on the address and phone number, pick up their home phone, and call.