I have been constantly improving that audit throughout the last 4 years of doing full-time SEO consulting. You should find it super helpful and can tweak it however you like. I would charge $500 for a micro audit (8 pages) and $900 for a full audit (15 pages). This is a simple pricing structure and will be affordable for any serious client.
Final point here: lean on your network. reach out to those you know when a problem stumps you. Just be sure to record the answer for later reference when you hit the same problem again with another client.
Try it on your site. It’s 100% free for 10 days. You don’t need any money or a credit card. Sorry for the pitch, but this is important. Again, I literally created MySiteAuditor because the contact forms on my agency’s website were so unreliable.
Thank you for the comment and that’s awesome to hear! YES, do not waste your time with those clients. Your business should make you happy and you should want to get up and work on it everyday. If any client is making you feel otherwise, then they definitely need to be “SACKED” lol
If you are at the point where you need to make a decision or want to make a decision down the road, there are some key points to keep in mind but financial variables are some of the most important variables in this equation.
UberSuggest is a free online keyword generator. Much like Answer the Public, UberSuggest can be used to brainstorm new keywords and analyze old ones. It provides results in both a list and cloud form. You can filter results and view built-in Google Trends data to understand when the keyword is being searched the most. Keywords can be easily copy and pasted or downloaded into a CSV file for further reference.
SEO and ranking in Google is something you will definitely get better at over time. However, if you are going to start a business and handle it for other sites, I would make sure you know what the best working methods are and how to avoid any Google penalties.
SEO. Organic search. Algorithms. Queries. Sound like Greek to you? Don’t worry – SEO (short for “search engine optimization”) isn’t nearly as complicated as you might think. And this short little acronym can mean a seriously big boost for your business. All it takes is a little time and knowledge, and you’ll be driving more customers to your website.
Additionally, many social media platforms, like Hootsuite and Tiny Torch, allow you to monitor and get alerts any time your brand is mentioned. Whenever a review is left about your business, positive or negative, be sure to respond to it. That shows other people reading the reviews that you, the business owner, care what your customers think.
I make a very good living online using various methods which I am going to teach you how to do absolutely FREE! If this is your first time visiting the site, take the time to read through my tutorials and reviews. If you find one you like, then focus on that one method and if you put enough effort in, there’s no reason why you can’t eventually make a good living online too.
If you keep up with the latest in online marketing news, then you have likely read about content development and content marketing. Content is great for both your website visitors and search engines. The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index.
There are the provisions of local articles, news websites and some local commercial sites too. This adds some changes that can be a break in the monotony of having similar things always. For local and hardcore users, it provides many kinds of services and help that can virtually make up for some the similar scene.
I’ve been running some similar experiments over the past few months and found that it does earn some short-term wins, but CTR has to be consistently high to ensure that rankings will stabilize. You also need to reduce bounces from search, as this is a negative signal to Google.
I can’t stress enough the financial burden you carry, especially if you are a single-income household with a family, in a volatile industry that is further impacted by a recession; and oh yeah, often unrealistic clients 🙂 and competitors trying to make SEO a commodity through pricing & crappy solutions. To minimize your own stress, you need to already have a rainy-day fund (which you should keep building for when the $h#% hits the fan), an accepted family budget that you can stick to, access to credit or cash when you need it, and a well-defined profit margin for your services. Flying solo, YOU are the inventory — you have to be able to SELL yourself & services — then be prepared to change hats & deliver the goods…..day in & day out. Oh yeah, you have to somehow keep a pipeline of new opportunities b/c we all know there is a life cycle with SEO client work. Your rainy day fund helps bridge the gap in between work. I highly recommend 6-month+ contracts that yield you recurring revenue — this gives predictability and consistent cash flow you can manage.
It is the lack of initial investment that pins down many ambitious entrepreneurs to those boring 9-5 desk jobs! This write-up tries to convince you why starting your own SEO business need no such initial investment and also useful tips and tricks on how to start an SEO business.
I agree with most of what you said here except for the link building aspects. Building links is still the most important aspect to SEO and there is no white hat, black hat or organic. It’s all black hat if you’re trying to manipulate the search in any way. I don’t have a problem with it at all – just saying a link is a link.
i am totally impressed i have read your story vary interesting . i have loose my confidence but now when i have read your this article . now again my confidence is high i have little bit knowledge in Seo but i want Seo expert like as you hope sir if i need your help in future you will do help . thank you thank you thank you so much .
It’s essential to have a plan, just as you need directions to get to a travel destination. You could wing it without a map, and you might arrive in your destination, but chances are you won’t. You’ll most likely get lost. A business plan helps you assess where you are, and remind you where you’re going.
Google Analytics – Use Google Analytics to learn more about the visitors to your website. In particular, monitor your organic search traffic sources to see what keywords people are using to find your website in search results. By setting up goals, you can see which keywords lead to visits where visitors do what you want them to do on your website such as sign up for a mailing list or purchase a product. This will help you learn what keywords you should be targeting with your SEO campaign.
The biggest mistake aspiring SEO company owners make is thinking that the SEO industry is like the web hosting affiliate market. As with any other business, you need to work hard to start an SEO agency from the ground up. Our industry is one that requires you to go out and talk to people, print and hand out business cards, and do a lot of convincing to gather clients. You have to be willing to do that work in order to succeed.
As I said, luck is usually the sum of preparation + opportunity. Give yourself a pat on the back for being so “lucky,” then keep up the good work. This field changes so often that it’s almost impossible to stay current on everything and still have time to apply that knowledge to your actual work! That’s why I suggest specializing in a particular aspect of the field. It narrows your focus, concentrates your skills, and makes you more valuable to clients (not to mention employers!). Congrats on your success, Vanessa!
Finding clients’ is just one phase of the game, educating clients is a different ball game entirely. There is a high probability that most of your clients will be small business owners that have neither heard of the word “SEO”, nor know how it works.
The easiest way to do to this is to get in touch with your existing customer base and see if they’d be interested in leaving you a review. You could perhaps offer them incentives in the form of discounts to leave a good word about your business. If you do happen to get negative reviews, don’t ignore them! Acknowledge negative feedback and respond to them nicely. Your aim is to diffuse the situation and possibly make an offer to make up for whatever their dissatisfaction was. This lets potential customers know you’re sincere about improving your business to serve them better.
Include keywords with regional names into semantic core, choose the most relevant query and insert it in the Title of a landing page. Include the keyword into Description, where you can also add name, address, and phone number, if it is relevant and looks natural (remember, you create Descriptions first and foremost for people, so they ought to be easy to read).
Stop looking for loopholes and strategies to beat the Google. The algorithm changes too quickly to capitalize on loopholes. You’re much better off creating good long-term value for your clients. Play for the long term by providing value and focusing on user experience above all else.
While this is a time saver, the most important aspect of cold calling is the script you are using. In this case, I always used a script which was strictly for getting my foot in the door for an appointment. Once I have the appointment I know I have a very good chance of closing the client – more on that later though.
Excellent article.You definitely hit it on the head regarding your cheapest clients being the most demanding.Working with clients with large marketing budgets and high value per client is a rather pleasant experience I’ve found in my business.The ones on a shoe string budget are always wanting you to carry their entire business and don’t understand the value of the service.I’ve actually found most of these clients don’t pay on time either and often fall off completely.
We all want to become our own bosses right from the start, but truth is that you need to work somewhere for at least one year. And not necessarily because you gather knowledge, but because you gain an insight view into a business. You see how things work, you get to go to various conferences on this topic, know people from the field and so on. All this is going to be really useful when you will start your own company.
Partner with the right people whether it’s local or overseas using a website like freelancer.com. You need to build a team so you can either refer your client to them and make a referral commission, or use an affiliate link (eg. if you refer them to Whitespark). This is KEY to building a scalable local SEO business while making extra cash on the side. Cause let’s face it, a 1-person SEO freelancer can’t do it all. Check out my list of WordPress affiliate programs to get some ideas.
Google wants you to use structured data markup because it helps their spiders better determine what your site content is about. Google even offers a Structured Data Testing Tool so you can check to see if your markup is properly implemented.
I doing SEO consulting without any knowledge of SEO and learned as I went along, getting clients through Craigslist. I ran into many challenges and totally sucked at first, but the more experience I got the better I got. The better I got, the more I was willing to give higher proposals and meet with bigger businesses. Now clients pay as much as $10k+ per month for SEO services.
Great advice Marvin, especially this part: “Trust me on this. Don’t waste your valuable time on things anyone can do.” Getting stuck on stupid shit like reading emails that don’t matter or focusing on stuff that doesn’t make money is a time kill and a slow death to growth.
With that established, what you would need to do before you go to the meeting with your client is look at the amount of keywords you have researched for them and then look at the various costs that the SEO reseller company are charging for the amount of keywords to optimise.