I would help them with SEO audits, citations (core online profiles/directories), on-page SEO, speed optimization and Google Search Console. In 3 months my website was getting around 500 visitors/day resulting in about 2 inquiries/day for my services. This was on top of the $600/month affiliate income through my blog.
If you’re an ad agency with an 8 or 9-figure spend or a household brand-name then you have no worries about falling on the wrong side of the “quality score”. In fact, I wouldn’t doubt that “quality score” is all but completely disabled on larger accounts.
Another option for starting an SEO business is via a franchise. The problem with this method is that there are not many Internet marketing franchises available today. There are one or two that have had some success as a seller of franchises, but if you dig a little deeper you will find that very few franchisees have found success. One issue with the SEO franchise model is the cost. The upfront cost for one Internet marketing franchise we researched was between $65,000 and $100,000 in terms of the starting up, and included hefty ongoing fees and royalty payments.
The biggest mistake aspiring SEO company owners make is thinking that the SEO industry is like the web hosting affiliate market. As with any other business, you need to work hard to start an SEO agency from the ground up. Our industry is one that requires you to go out and talk to people, print and hand out business cards, and do a lot of convincing to gather clients. You have to be willing to do that work in order to succeed.
When you client’s contract expires develop a clear strategy brief of things you want to do during the next contract. Make sure you have a clear list of the amazing content you want to create. Excited clients re-sign contracts!
PageSpeed Insights – With PageSpeed Insights, Google analyzes how fast your webpage is and will provide suggestions you can implement to improve the speed with which it loads on both desktops and mobile devices. Your website’s page speed can impact SEO, so it’s important to monitor its performance to ensure your relevancy on search engines like Google.
This can result in personal and exceptional users like lawyers, doctors and others can make references that could straight away initiate a relationship. One can thus remain assured that everything would go in a positive direction there itself and then can help to set benchmarks for a business that would come up in the future.
In short get talked about by psychics who are interested in online marketing help and by marketers who think psychics are whack-jobs so when you talk about them they will share your content because they think you are a whack-job.
SEO businesses have exploded onto the scene within the last few years. They have never been SO popular because websites are such an important part of business nowadays. As of today, it remains as one of the most reliable business sectors in the internet marketing industry.
An SEO audit is a great way to start working with a client. Download my Local SEO Audit Template in a Google Doc. It’s 18 pages of solid recommendations and assumes the client needs work in these areas:
I used to on the word of mouth as my main revenue source. It’s easy to build a six-figure SEO agency, assuming you can provide the service. It’s really hard to create a seven-figure business from it though.
Here’s an example for Taco Spot, which appears within the local pack for [Los Angeles Tacos]. While it’s great that they use “Tacos” in their title tag, they should consider including Los Angeles as well.
Although the demand for SEO increases consistently, you have to remember that it is still a discretion-based industry and not a need-based one. You have to chase people and convince them that they need your services. Start talking and show them that you are the local online marketing expert. Hit the streets, get to know the local business owners, and keep on bothering them until they say yes.
Start looking around to find an accountant who will tell you what your tax liabilities will be as a sole-proprietor or a single-member LLC. If you really want to take a kick to the shins, get a quote for health insurance and see how much it doesn’t cover.
I don’t take on SEO clients per se but I’ve done some (highly priced) SEO consulting that one client told me at one of our monthly consulting call that he’d happily pay 5-10 times what I was charging him. And that was with him doing all the implementation of the plan I lined out.
I’ve generated thousands of dollars offering local SEO and web design to businesses over the years and this is my way of helping those that might be out there struggling to land that very first client.
According to the statistics, 88% of buyers trust online reviews of a local company more than advice from their acquaintances. As stated in the same research, the majority of people read on average 6 reviews about a company, before making a purchase from it. For another thing, reviews influence site’s ranking position in the local search results.
As you are making your way through the steps of creating whatever it is you are intending to sell, consider logging the process. Create a manual along the way. A manual that is constantly revised as you learn faster, and better ways of doing things will be invaluable to your future growth.
The other good aspect of this is that you will have the upper hand as being in the newspaper portrayed as the local SEO expert will instil trust in these business owners and make it easier for you to convert them to paying clients.
What does make a difference though, is your broad experience base and how much you can apply it to the work you and your coworkers are doing. experience with things like managing social media campaigns, email campaigns, and usability.