Kathy, this is life for an agency SEO. When you can’t physically implement the changes you want to make on a client site, you still have something to offer — your knowledge. Depending on what a client wants or needs, you can create detailed reports on recommended changes the client can give to their webmaster/IT team. If the client site is simply a tragic mess that would be more trouble than its worth to optimize, you can either explain to the client what your service would entail in terms of time, you can pass on the business, or perhaps subcontract out to an expert in web design who can fix the spaghetti code!. Getting cakewalk clients will not be an everyday occurrence, unfortunately. Managing how you accept and decline clients is a big determining factor in how successful you’ll be as an independent SEO. You’re in good company. Welcome to the club!
I am sharing this tutorial for computer Engineering students because starting a SEO consulting business is an excellent option for Computer Software Engineers. One of my friends started this business around 2 years ago and rite now he is earning a handsome amount plus he has quite big staff working under him. So, if you understand the basics behind SEO then you can also do the same. Now I am gonna briefly explain some steps which are essential for starting a SEO Consulting Business:
“SEO has the highest long term ROI of any form of marketing.” – This is something I say which some people may not agree with but here’s why I think it’s true; When SEO is done properly and ethically, and you achieve top ranking results across targeted keywords with good search volume, these rankings then have the potential to stay there (without any additional optimisation required) potentially for YEARS to come. I don’t know of any other form of marketing that can keep on returning that sort of value consistently, day after day, years after you have stopped paying for it. This again is a good thing to follow up with after you make this statement to the client as every business owner will be delighted with the prospect of still receiving traffic/leads/clients long after they have paid for the SEO services.
Part of local search is your actual website as well as what is being said about your site around the web—it’s not just your local listings and pages. Make sure you have your contact information and preferably a phone number somewhere on your website. It’s also important to try and include city or regional keywords wherever possible and write content that is specific to your local area.
As mentioned earlier, starting your own SEO business online needs very low initial investment. All you need is a computer and some reliable connectivity. It is neither capital-intensive nor labor-intensive.
I agree with most of what you said here except for the link building aspects. Building links is still the most important aspect to SEO and there is no white hat, black hat or organic. It’s all black hat if you’re trying to manipulate the search in any way. I don’t have a problem with it at all – just saying a link is a link.
This is more of an open question to everyone – does anyone know of a more up-to-date version of the Jim Boykin table Neil linked to in the 2nd paragraph beneath “Be Results Driven” for click rate for top 10 search results? I’d love to use this strategy but I imagine these figures are much different nowadays.
First things first, if you haven’t already, you’ll need to claim your Google My Business page. As for how to set it up, there are tons of resources available online that explains this process in detail, such as (How To Set Up Your Google My Business Page | Local Internet Marketing).
Use sites like Upwork.com to find inexpensive admins that will send cold emails to your target market. This is key because cold emailing is far below your pay grade. An admin level person should be doing this, not you. If fact you can find someone in Asia or India to cold email for a couple dollars per hour.
Essentially, the more often your business listing is consistent across the multiple data providers, the more likely it is to be trusted, and the more likely it is to be served up by Google or any of the other search players when someone types in a keyword. Quality and relevance above all is the key to remember.
The starting point for any SEO toolkit should be: Majestic, Ahrefs, LinkRisk, Open Site Explorer and SEMRush. These tools will stand you in good stead and will allow you to effectively analyze and rank client’s and competitor’s sites.
Are you one of those people who always dreams about starting your own business, but always comes up with excuses not to do so. Your not alone, many people do this, but continues the rat race working for others. Well, it could be than you think to start your own business!
Once you have that data, you should try to fix the identified issues. If you do this with your customers on a monthly basis and you see the survey responses improving, you are doing well. If not, you have an operational problem within your business.
Start looking around to find an accountant who will tell you what your tax liabilities will be as a sole-proprietor or a single-member LLC. If you really want to take a kick to the shins, get a quote for health insurance and see how much it doesn’t cover.
I think you really have a lot of valuable information in this post. For me you really connected on a personal level mentioning you started trying to earn money in high school, but even though you weren’t successful the first go around, you were willing to go again. This post was a informational, and influential post, thanks!
Having a business plan will not only help you to get loans, but it also contributes to getting the attraction of huge companies. You never know what will happen in future so making a plan and implementing that will be a unique thing for any business.
What is your current position? What is your background? What is the purpose of your business? What is your competitive advantage? Who are your competitors? How will you exploit their weaknesses, and counter their strengths? How will you increase capability and capacity? How do you plan to grow?
Despite what your competitors are doing and despite what you’ve read and may have been doing for the past few years, SEO is not just tweaking, optimizing and link building. It’s optimizing and mostly link earning. Earning links to your client’s site is more natural and safer. you can earn links by creating amazing content that your client’s target market would love to read and share. Here are a few examples:
Naturally, not everybody is good with business. You may have a degree in marketing or lots of experience in this domain, but you will still need some skills in order to run your own business. Take courses on tax preparation, finance, bookkeeping, business plan writing and any other topic that you don’t master. In this way, you will have a couple of advantages when you will start up the business.
Analytics – Google Analytics is a valuable tool that provides in-depth data on how your website is doing. Analyze things like page views, unique page views, how users are reaching your site and information on your audience.
If you are at the point where you need to make a decision or want to make a decision down the road, there are some key points to keep in mind but financial variables are some of the most important variables in this equation.
When you’re in meetings with clients, it’s essential that you really hammer home the benefits of SEO and why they NEED the service you are offering. Here are some statements and facts that you should learn off by heart and all of them should be used in your meetings with clients;
Search engine optimization (SEO) is a type of Internet marketing that changes websites so that they rank higher on organic and paid online searches. This dynamic business changes often, and experts must learn new ways of ranking and advertising every year. If you are an SEO expert, then you may consider offering your expertise to other businesses, rather than working for a company. You will need to invest in marketing, education and business organization in order to reap profits from the business. Learn how to start an SEO consulting business.
Arpit Singh is a Digital Marketing consultant and a Passionate Blogger from Noida, India. He is also an Author and Trainer in the field of Digital Marketing. He blogs about digital marketing tips and tricks at his blog digitalseoguide.com. Learn more about him at About page.
You need to set a clear bottom line and walk away if you don’t get it. This can be very difficult to do, especially if you’re just starting out. The exception is if you’re simply trying to get a few names and references on your books, and don’t care so much about the price at this point. In this case, you should always price high but say you’re offering a special discount at this point in time. Failure to do so means they’ll just perceive you as being cheap all the time.
In my case they gave me no warning whatsoever before banning me. They initially insisted they did, but then later recanted and admitted to banning me without warning because my violations were “egregious”. How can an 8-year old deleted ad be “egregious”?
The nice thing about these businesses is you can “moonlight” and build out a stream of revenue without quitting an existing job, and start to get a sense for where additional clients / revenue will come from once you’re full time and building a business.