“how to sell seo services to local businesses guide to seo optimization”

I agree with you that speaking at conference is effective and I will like to go in that direction. What is you don’t have access to conferences, what do you do? How can you get one going most in a rural area?

Stop looking for loopholes and strategies to beat the Google. The algorithm changes too quickly to capitalize on loopholes. You’re much better off creating good long-term value for your clients. Play for the long term by providing value and focusing on user experience above all else.

That really depends on the business. If you are charging people a lot of money and not bringing results then you will lose clients. So honestly, you must have a process that works at a competitive price if you really want to make money.

The biggest challenge relates to trust.  SEO and Internet marketers have become the used car salesmen of tech (no offense to used car salesmen!). There are several reasons why business owners do not trust SEO agencies:

Many of these are interrelated disciplines. For example, PPC advertising is now growing to cover paid ads in Facebook, the ultimate social media venue. PPC requires effective keyword development, as do many SEO disciplines. Social media marketing often ties in with local and mobile search. Analytics can now be done with Facebook pages as well as with websites and PPC campaigns.

Please can you elaborate on this point… where do you get that figure from and should I be worried? We moved to Mountain View from the UK recently and already have two kids… admittedly, I’m employed full time, but I have ambitions of replicating what I have in the UK over here in the US… What you’re essentially saying is that if we were to go on and have a 3rd child we’d need 40-50k a year extra?!?!

Of course, it goes without saying that one should never compromise on the work quality in order to build client relations, however, how do find that fine balance between finding inexpensive resources who might turn in a great quality work as well?

After you took the special course (or not), you should write a business plan. Knowing beforehand what your goals and objectives are will make everything easier. Write down your plans on 5 years for management, marketing, finance and staff. Moreover, think about the fact that you could use these plans in order to get a loan or obtain an investment.

You need to understand what On Page and Off Page SEO is and the techniques needed to make them work. You also need to know how to carry out a competitive analysis, do keyword research, get quality links and perform a proper SEO audit.

This is why you need to gather the initial understanding of how SEO can work effectively into a company’s marketing strategy by working within an industry and among established professionals before taking the plunge and starting your own business.

Keep the customer firmly in mind. What problem do they have that they desperately need solving? Perhaps the restaurant doesn’t really need their website ranking well, but they do need more people phoning up and making a reservation. So how about running a restaurant reservation site in your town, using SEO and PPC to drive leads, providing customers copies of each restaurant’s menu? Charge the restaurant for placement and/or on leads delivered basis.

Social Media Marketing (covers creating fresh, compelling content and drawing followers [and the ultimate goal, sales] via many online venues, such as Facebook, Twitter, Google+, LinkedIn, YouTube, Flickr, FourSquare, Pinterest, and many more)

Great information. When I got started with SEO I don’t think it had a name. I realized that the yellow pages were no longer worth paying for and had to keep my site being seen. Learning the process was just part of keeping my business alive.

I truly belive the assistant should be your first hire. You are the most valuable person in your company and you always will be. Your time is priceless, literally. What you’re going to find out is that 80% of your time is going to be bogged down by B.S. admin work that anyone can do. Following up, contracts, emailing customers, being on the phone and much more that you probably don’t even realize.

Only 31.3 percent of websites are using this markup — and most are only using the basics. You can make your local business stand out (and possibly rank higher than your competitors) if you add structured data markup to your site where appropriate.

This is not for the faint of heart and comes with all types of stress points. It is highly rewarding to work for yourself and succeed in an innovative market — I believe the Pro’s outweigh the Con’s — but each person is unique and you need to be certain this is right for you. Go the part-time, side job approach at first to make sure you are mentally, physically & financially ready to fly solo and start your own SEO business. Good luck if you take the plunge!

Don’t LOSE MONEY by not taking this course right now. There are lots of customers out there just to pay you for your service. Don’t kick yourself a month from now because you didn’t start today.

Once we learned this, we started to work with as many large brands as possible, even if the large brand wasn’t willing to spend money on us… Heck, we were even willing to lose money or do the work for free.

Basically I could work 10 hours a day for the next five years if there was some guaranteed result, but I guess the uncertainty until you hit it big is just something you have to deal with when making money online?

This means you can get your customers to sign up to your email newsletter and then promote offers and services to them either automatically, or whenever you feel like it, all through Aweber’s easy to use system. Having an opt in list in this business is extremely important as it is very rarely a business owner is going to be sold on your products/services on their first visit to your website.

As SEO Consulting service provider your job will be to analyze client’s websites and suggesting them what could be done to get their sites to rank higher in search engines. If you are not an expert in website creation and SEO, there are a number of training courses you can take to acquire the knowledge and skills needed to start this business. You can also hire SEO experts to work for you. However, expertise in basic skills of website development and SEO is highly advisable.

You might also find that doing it part-time and maintaining a “day” job is a really good fit emotionally and financially. If Google blindly swings an ax, and you get hit, you can rest assured that the sun will still come up tomorrow and will that direct deposit on Friday 🙂

Be sure to add your business details to all local and major national online business directories. These listings are not only good for taking advantage of the traffic on these directory sties but the listings also act as good citations to help boost your Google Places/Maps listing in the search engines.

“Google’s research shows that 1 out of every 5 of the 16 billion Google searches a day are in regards to a local business. Just based on these keywords alone, you can see that [X amount]* of people are actively searching for the exact product/service that you provide. They are finding the solution, but unfortunately at the moment it’s your competitors who are profiting from it. “ – Again, this highlights to the business owner that their competitors currently have the jump on them when it comes to the search engine ranking positions for their targeted keywords. This should act to again create urgency and fear in the business owner as they have been made aware that their main local/national/international competitors are taking the lion’s share of the visitors/leads/customers that are searching online for the exact same product/service that your potential clients offers.

If all else fails, just keep saying to yourself over and over again “I am the best SEO for psychics in the world.” Sooner or later a psychic will read your mind and #ka-ching! (don’t forget to turn on retargeting in your medulla for those psychics who are not yet in purchase mode)

Do some proprietary research about how bad psychics are at marketing themselves and publish it on YouMoz (e.g. “10 Psychics’ Predictions About Google’s Next Algo Update”). Find a Psychics convention and apply to be a speaker.

PayPal: PayPal *IS* an option, however, they are extremely unreliable. PayPal has by far the worst customer service and support I’ve ever experienced from any company, BAR NONE! I’ve only listed it here as it is an option but do yourself a favour and stay well clear unless you absolutely have no other choice whatsoever.

On-page SEO for local businesses conforms to some pretty old school SEO tactics. There’s quite a large weighting towards the on-page content in the local search listings, so it’s important that, where possible, you squeeze the most value out of your content.

2. Understand how to develop targeted traffic to a website. If you have clients paying you money for your services, then you need to be able to increase their traffic. Not only traffic, you must be able to grow their business because that is their ultimate aim.

Some of the other skills you need to develop include learning how to build, develop and manage user engagement. User engagement is one of the factors that encourage page ranking and if you are knowledgeable in this area, it will help provide better user experience for your clients.  

Perhaps the most obvious search marketing model is that of the consultant whereby you help other businesses with their search marketing efforts. Think about the demand for external consultants and where that demand may come from.

When you are building your agency, you need to focus on getting clients that pay you six figures a year. It’s hard to build a profitable agency and provide great results when someone only pays you a few grand a month.

When you feel that the meeting has come to a conclusion and every possible question the business owner has asked has been answered, it’s time to get down to the nitty gritty and talk money. If the client doesn’t take the lead then a good way to get things started is to say;

Understanding the clients business processes is paramount to insure total clarity of goals and fulfilling business needs. So clients internal weaknesses can me eradicated as soon as possible and fortified.

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