I’m glad that you like my guest post.. I agree, SEO business is fragile for most people. It takes a lot of experience, valid research, and tons of patience to succeed in SEO. But since these updates can be reverse-engineered, big companies can still pull out their big guns and continue their services.
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.
All in all, you need to first have a strong background in SEO. Luckily I have been blogging and doing SEO for the past 6 years, so I know most of the basic principles and even little tips that help a website rank.
You don’t need a 35 page business plan (a lot of the economics of a service based business in particular are fairly straight forward), but you do need to work on lining up a few clients first (if you’re planning to start a services business)…
If you have no knowledge on the subject, it may be worth it to outsource and find an SEO expert to help your business. If you have some background and are eager to learn more, below we’ve highlighted a few online resources that can help you gain a better understanding of how to use SEO to impact your business for the better. [Read related story: 5 Ways to Increase Your SEO Ranking]
Have confidence that you are an expert and your potential clients need your services. If you speak with conviction and know more about how to grow their business than they do, you are ahead of the game.
This is seriously impressive. Tons of ideas on how to build a solid SEO agency. My only fear now is that all SEO companies trying to get off the ground are going to start doing of these things and make them less effective.
I love the transparency in your posts and the way you share the knowledge instead of hoarding it. Yes, part of it can be due to business reasons like getting leads, traffic etc., just like you’ve stated. But, I am more taken in by the Human You in these posts…which is your genuine desire to share and educate.
The most important thing you need to know is the verified information about your company means that it will help your brand to get on the first page of the extended search results. Alternatively, users will be able to find your company right on Google maps and build the route in a matter of seconds.
I’ve saved the best for last, because if nothing else I want you to remember this. Put SEO and content metrics on somebody’s performance plan and make sure you have the resources in place to get the work done.
And if you are stupid enough to expect someone to write and frequently update an entire business plan for you publicly FOR FREE & guarantee success with it, let me know if there is some market instrument to bet against you, as I will gladly make that wager all day long.
If you are new to the profession altogether and need to learn SEO, two courses to consider are DistilledU and the Google Analytics Individual Qualification. Completing both certifications should take under 90 hours.