While you don’t need the letters “PMP” after your name to efficiently begins practicing this discipline, keeping a well-organized project management template, such as this Google spreadsheet is a good solution to get started.
Search engine optimization is a continuously growing and evolving industry, and the demand for SEO providers only increases with time. In today’s blog, I want to talk to everyone out there that’s just starting out in the industry. I will dispel some of the most common misconceptions about SEO, and tell you what you need to do to get started.
Have a process in place that delivers the result. Break down the process into segments. Train others to implement the segments. Train someone to manage the segment implementation process. Build a business that runs without you.
One trick I tried many years ago was that I created 3 landing pages for 4 local businesses and routed all queries from this landing page to them directly. Once I had sent enough inquiries (tracking script), I actually approached them and showed them the proof = “x” people searching for you, “y” people coming to my landing page = “z” people actually contacting you, now tell me, where should we sit down to talk??
Outside of being competent and getting results for your clients, the most important thing for a digital marketing agency to have is a pipeline of new clients. Client turnover happens… Every client isn’t the right fit for your agency, so not every client you start out with is going to stay with you forever. But, as long as you can consistently bring in a flow of clients, your business will be healthy.
Done correctly, SEO doesn’t live in a silo, but rather is tightly integrated into a company’s overall digital strategy. The best SEO professionals are well rounded digital marketers who can see both the forest and the trees.
If you have a small website, you can do some on-page SEO and off-page SEO.On-page SEO refers to optimize the TDK (title, keywords, descriptions), external links, original content, updates and conversion etc..
I am not in SEO business in any way, but subscribe by every word you wrote there. My consulting business (nothing of your magnitude or level, but still) was growing and doing well – but then started to slip and went down substantially. If I am to list reasons why, all of them are contained in this post of yours – because I was not doing what you are listing. Well, you learn as you go. This year I am set to turn things around.
Citations (core online profiles) are both the #2 and #5 Google Map ranking factors. I always work with clients on Google My Business and Moz Local (since those are the most important profiles). But I outsource creating all the other profiles to Whitespark for $4-5 per citation. You can either upsell this to clients (eg. for $10 per citation) or refer them as a Whitesaprk affiliate and make a 10% commission.
That really depends on the business. If you are charging people a lot of money and not bringing results then you will lose clients. So honestly, you must have a process that works at a competitive price if you really want to make money.
While many SEO businesses are doing really well and someone could definitely go in and make a name for themselves by starting the HONEST SEO company, I just don’t think it would be something I’m interested in.
Simply put, a citation is a “mention” of your business name on webpages other than your own, followed by your address, phone number, or both, regardless of whether there is a link to your website or not.
All in all, you need to first have a strong background in SEO. Luckily I have been blogging and doing SEO for the past 6 years, so I know most of the basic principles and even little tips that help a website rank.
2,000 Words – Hardly anyone does this because they are super lazy or just don’t know that this simple strategy works like a charm. If you’re targeting “SEO Albany” on your your SEO services page, then make sure that page has at least 2,000+ well written words or more. This worked for me and the data has shown this to work as well. Check out this graph below by serpIQ. As you can see, there is a direct correlation between having more words on a page and higher rankings in Google.
BONUS: I’ve got a special bonus at the end of this tutorial which will help you even further on your quest to start an SEO business. In the ‘Bonus Download’ file I have some goodies for you to use that will save you hours and hours of work! As you go through this tutorial, I’ll explain what each file and document is and how it will help you out.
by the way, that is a very indiscreet question and you will probably not want to answer them but I would like to know what is a realistic revenue an SEO company could make with, lets say, three assistents? Any idea if Europe is more difficult than US? Most of the companies are so conservative here and dont understand the value of IM 🙁
This similarity in the can lead to the lowering of the ranks of the website. In case the website has wrong name and contact number, it can cause a lot of issues in them. But this misconception has to be eradicated as soon as possible.
Excellent article.You definitely hit it on the head regarding your cheapest clients being the most demanding.Working with clients with large marketing budgets and high value per client is a rather pleasant experience I’ve found in my business.The ones on a shoe string budget are always wanting you to carry their entire business and don’t understand the value of the service.I’ve actually found most of these clients don’t pay on time either and often fall off completely.
We have a beta license and beta certification in development right now, and while these programs are not yet available to the general public, you can learn more about SEO certification and contact us to be put on the early notification list.
When you client’s contract expires develop a clear strategy brief of things you want to do during the next contract. Make sure you have a clear list of the amazing content you want to create. Excited clients re-sign contracts!
What an amazing course, i got a review copy from Aehs01 and i must admit that the course is so detailed. I didn’t took all the course but i took the most important videos. I do own a SEO company myself and definitely there are some amazing unknown ways on how to land new clients.
By showing potential clients how much more money you can make them versus how much you are charging, you can help make their decision to go with you pretty easy. The only thing they have to worry about is whether you can actually provide the results. To combat this, you would use testimonials and case studies to show what you have done in the past.
What you must do first is create a referral programme page on your website. On that page you should include a bit about what the referral programme involves, how it works and how much money the referrers can make for sending you paying clients.
excellent article, are the above tips still being utilized in your business? Referrals are truly the best way to go. our average “ticket” for referrals is typically 20% higher than a new customer. we offer discounts to exiting customers when they referrer someone to us. do you offer anything like this?
Entire books have been written about business plans, but unless you’re chasing bank financing and/or need to present formally to an external agency, it pays to keep business plans brief, clear and simple.
Finding clients’ is just one phase of the game, educating clients is a different ball game entirely. There is a high probability that most of your clients will be small business owners that have neither heard of the word “SEO”, nor know how it works.
Nice…I do see so much opportunity for people to become specialist in specific areas….since each year there are so many new aspects of what Internet Marketing as a whole is made up of (where are your buyers?…find out where, and be there too…), that there is always new opportunity to become a specialist in one particular field of internet marketing…
Once we learned this, we started to work with as many large brands as possible, even if the large brand wasn’t willing to spend money on us… Heck, we were even willing to lose money or do the work for free.
For those of you who aren’t feeling quite so ambitious today, why not start small and leave some blog comments? But it’s helpful to first determine what kind of commenter you want to be. Helpfully, Brandon Scott Gorrell has laid out some options for us on Thought Catalog, such as:
The second business I ever started was an SEO agency. By no means did I see myself creating an agency… I simply stumbled upon it. Before I go into how I built an SEO agency and made millions from it, let me give you a quick background on how I stumbled upon it…
I once read from an agency owner that it’s impossible to scale if you have 30+ client meetings a month. I don’t agree! I believe keeping that connection is important if you want clients to stay with you for the long-haul. And if you don’t have the time to make many of the meetings, get an account manager that can.