Majestic is a link database with indexed URLs from all over the internet. Majestic updates its database daily so you’re constantly looking at the most up-to-date data. It also prioritizes backlinked sites so you can get information on your own site as well as that of your competitors. It provides info on where your links are coming from, how powerful each link is, a detailed anchor text profile of each link and which content on your site is getting links.
You see, some folks (white hats) want to be successful over the long haul, protect the reputations of their brands and websites, and do the hard work to earn long-term success with legitimate page rankings. The black hat folks want to maliciously exploit weaknesses in the search engine ranking algorithms to fraudulently attain higher page rank than what is otherwise deserved. To be honest, sometimes these efforts do work – for a while. However, once the methods and techniques are discovered by the search engines (and they invest enormous resources to discover and combat this), the sites using black hat techniques can be penalized. Search penalties can range from having their placement in the organic search results artificially lowered far down the list to, in some cases, having the website domain permanently purged from search indexes. Beware of taking advice from the black hats, especially if you want a career as an in-house SEO.
Flag.io (This is an analytics tool that optimises your local search presence by distributing listings across more than 100 local search directories. It also enhances the content it lists – it displays a lot more information than typical search directories, and is way more compelling. According to statistics, 50% of consumers will visit the physical location of a business within 24 hours of a local search, and at least 18% will convert to revenue)
Am only a beginner to all this and I love reading your guides and I find what do you is amazing and its really inspiring to me and because of you I am really decided to this. Sometimes I do feel like am seeing no results and sometime I give up thinking I can’t do this at all maybe it’s because am not making enough back-links? (just spam my way to the top?). To be honest I have no idea what am doing half of time and in time I will eventually figure it out. Anything that I read I can’t process it, there’s so much you’ve written and I only remember the basics.
Sounds like you need some guidance on how to create quality content. Well, to be honest, it’s simple. Just make sure you are providing value and are an educational resource to your niche. Create context within your links to avoid being seen as spam. When you do things naturally and write from experience, it shows. Focus less on the ends and more on the means.
Regardless, a “local search profile” is simply a searchable listing for your business as indexed within a geographic/local directory or search engine. When I say “indexed” though, I don’t mean as in “waiting for directories to find and list your website” (which directories do not do). Instead, a local search profile is something you generally must create and add to the directory database manually.
This means you can get your customers to sign up to your email newsletter and then promote offers and services to them either automatically, or whenever you feel like it, all through Aweber’s easy to use system. Having an opt in list in this business is extremely important as it is very rarely a business owner is going to be sold on your products/services on their first visit to your website.
SEO has become awash in “consultants” who want to provide everything from keyword research (which can now be sourced through fiverr ::barf:: to enterprise content marketing and link building) all of which is delivered as complete shit that provides ZERO value and doesn’t move the needle.
NOW YOU NEED SOME PLANT AND MACHINERY – SEO software is your biggest investment and your next huge step on how to start an SEO business. Make sure that you research the shit out of google before you choose the best software suitable for you.
You can also get your work done in an excellent package when you needed them. Many companies start interactions with a few too many. They try to build relationships as fast as they can, and if you maintain such relations then, if there is any need of SEO services then obviously he will recommend your site.
By ranking your website for keywords like ‘SEO [INSERT YOUR CITY NAME]’, ‘[INSERT YOUR CITY NAME] SEO’, ‘Buy SEO [INSERT YOUR CITY NAME]’ etcetera etcetera, assuming these keywords have good search volume (which of course you will have researched beforehand using Market Samurai), then you will have these local business owners actually contacting you! If you find yourself in this powerful position then that’s when you can really scale your business up and start earning large amounts of money.
Find where else is your company listed online so you can verify that all information is correct and up-to-date. This includes social media profiles, online directories and other websites. Consistency and accuracy of your NAP across the web will affect your search engine rankings, so be sure to nail this right.
When you begin your business you will have to make a choice whether you are going to target short term black hat SEO tactics or are you going to climb the more difficult, business building model which focuses on white hat strategies?
You can find a bunch of technical issues with your site, but if the company is removing the content completely, not selling that product in the future or moving into something new, fixing those old technical issues could be a waste of time and resources.
We have a beta license and beta certification in development right now, and while these programs are not yet available to the general public, you can learn more about SEO certification and contact us to be put on the early notification list.
While some of you may be thinking this goes against everything that an SEO business stands for, it would be a mistake to overlook the old fashioned Yellow Pages book for promotion. There are still a lot of people who use the Yellow Pages to find businesses and services that haven’t yet started using the web for this instead.
Another great tip that I picked up from Greg Gifford‘s recent talk at BrightonSEO was to create a page on your website that gives instructions to your customers on exactly how they can review your business (i.e. yourwebsite.com/review-us/). You won’t believe how effective this is when it comes getting in touch with customers, especially the non-technical ones!
Amazing post Neil! It’s not always easy to lay down a to-do list for a career in this manner. But it’s good to know that you have succeeded in doing so, and I guess following your footsteps is a good choice to make.
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.
I am pretty sure that if the person has the skills to optimize any website – he is also able to create his website and give the folks the prices for what he’s doing 🙂 I think You should focus on how to learn SEO. Thanks 🙂
I’m same with you when I started my business , I also less than $100 in my bank account, 0 in saving , 0 income , my car was towed because I didn’t have any money pay for the installment, my parents didn’t understand what I was doing that time, deceived by customer T_T……..etc.I’m deeply understanding the bitterness of an entrepreneurs. After few years when you see your business growing up , the public sour things of the past is worth paying ^^
Breakfast clubs seem to be popular places where people can chat and enquire about each other’s business and how they may be able to help each other out etc. These are ample opportunities for you to secure one on one meetings in future when you can be armed with a full report on their site and have keywords researched for them to target.
If we hadn’t accounted well for that time in the pricing we established for our services then we would have had to eat that time and really have gotten paid less than we’d actually charged for the audit.
Part of local search is your actual website as well as what is being said about your site around the web—it’s not just your local listings and pages. Make sure you have your contact information and preferably a phone number somewhere on your website. It’s also important to try and include city or regional keywords wherever possible and write content that is specific to your local area.
I think there is plenty to takeaway here: speaking both as a professional SEO and as a nonfiction writer. But I also feel there is a unique and direct message to plenty of potential entrepreneurs reading this. I really feel that there is a clear point in your narrative that really stands out – one that I am going to call your “one-in-a-million” moment. I’m referring, of course, to this:
1) Recognize your strengths and build/grow on them. Recognize your weaknesses and either stay away from projects and opportunities involving those, or do something to overcome those weaknesses (e.g., through training), or outsource.
The other elephant in the room is stress. The stress of being the breadwinner is stressful enough, but if you have no safety net or if your business is brand new (thus more unstable than 9-5 corporate stuff) as well then it is really stressful. This is something to keep in mind and something you might want to try and emotionally reconcile before you start.
Referrals whether through social media or from face-to face clients are always the way. Although we deliver a service that can easily be supplied remotely, building relationships is the way to build a business sustainably.
One of the gentlemen sitting in the room during my speech was a sales rep from Elpac Electronics. He approached me after my speech and told me that the company he worked for was looking for an SEO person. He introduced me to the marketing manager of the company, and the company hired me as a contractor for $3,500 a month.
I know this goes without saying… the best clients you will ever get as an agency is from previous customers, friends, or even family members. When someone refers to you, chances of you closing that deal are really high.
Another wonderfully written and descriptive post Neil! As usual you laid everything out and like you mention people are lazy so half of us wont bother to do as you say. Hey don’t forget to go meet the guy for lunch that got you started!
The other good thing about the Studio Press Themes is that you can simply paste your Aweber code in to the theme and that’s’ it all set up and ready to go at the click of a button. For anyone who is unsure of who Aweber are, they provide an opt in email service.