Front cover: On the front cover I place their company logo at the top of the page, taking up roughly the first third of the page. Underneath that I have the text in bold saying ‘[INSERT BUSINESS NAME] SEO Report’. Then at the bottom of the page my company name.
The other good aspect of this is that you will have the upper hand as being in the newspaper portrayed as the local SEO expert will instil trust in these business owners and make it easier for you to convert them to paying clients.
I started doing SEO consulting without any knowledge of SEO and learned as I went along, getting clients through Craigslist. I ran into many challenges and totally sucked at first, but the more experience I got the better I got. The better I got, the more I was willing to give higher proposals and meet with bigger businesses. Now clients pay as much as $10k+ per month for SEO services.
What I also learned through this process is that though the majority of our customers were mid-sized businesses, they wanted to see all of the large Fortune 500 companies we worked with even though these customers themselves were nowhere near that size. When we showed our potential clients all of the small and medium businesses we worked with versus only showing them large brands we worked with, our conversion rate of locking them in as a customer decreased by almost half.
For years I ran my business as a sole proprietor, and I paid a lot more into the pot than I really should have during that time. Get incorporated and pay yourself a tidy salary, take the rest of your profits as distributions, so you don’t get hammered so badly by self-employment taxes.
And to start an SEO business that will succeed, you need to know how to run the business part of the business. As a bonus, you’ll also be able to grow professionally and learn SEO 10x faster than you would on your own.
Your blog is good and impressive.. even we also in same catogory if you want to know more about Search Engine Optimization, Search Engine Marketing, Website Designers, Website designing Companies, Social Media Marketing…
If you have a small website, you can do some on-page SEO and off-page SEO.On-page SEO refers to optimize the TDK (title, keywords, descriptions), external links, original content, updates and conversion etc..
The problem? Google Analytics doesn’t provide keywords so you can’t measure them. And you can’t rankings by Google organic, local pack, Bing organic, Bing pack, etc. And Google Search Console’s search analytics is only decent for very basic keyword reporting.
Thanks Neil for sharing such good tips and tricks. Would love to see some more content on newly entered marketers in digital marketing industry since It’s been only six months to my entry in this field. You’re such an inspiration !
Page 3: Keywords and search volume. This page should contain a list of keywords and related monthly search volume in Google for each keyword. The keyword research stage is a very important one and you need to ensure that you do it right in order to maximise your potential earnings from each client. You must make sure that you provide the client with a list of as many keywords as you can possibly find that have reasonable monthly search volume (I personally never include any keyword that has less than 100 searches per month).
I consider myself a pretty good optimizer, but lack the skills in managing the day to day ops of running my own new company. I’m gonna like you on facebook, and stick your link in my seo fav links folder. I need to get back here when I have more time to read.
I’ve been reading SEO research for 12 years as I have been an SEO consultant for that long. It’s very rare that someone actually tells you their methods for getting clients. Wish I had read this 12 years ago.
Citations (core online profiles) are both the #2 and #5 Google Map ranking factors. I always work with clients on Google My Business and Moz Local (since those are the most important profiles). But I outsource creating all the other profiles to Whitespark for $4-5 per citation. You can either upsell this to clients (eg. for $10 per citation) or refer them as a Whitesaprk affiliate and make a 10% commission.
I got rid of all the fluff and removed 80% of the BS clauses random lawyers had added throughout the years. I got the SEO contract down to five simple pages. I re-wrote areas of the SEO contract over and over until each area was super short, simple and clearly communicated everything we need to communicate.
I used to work in the SEO department for a basement systems company and you have no idea how intricate a proper SEO company is. They owned a network of thousands of quality domains, blogs and websites whose sole purpose was to constantly build links back to the multiple business properties they owned. They had one main business but owned multiple domains to rank in different states and regions. Not to mention the managing of their anchor text, and conversion testing to see how a keyword would perform. The on page stuff is basic, the real value an SEO agency can provide now a days is a proper network of diverse high quality sites to provide links and knowing how to give those links and for what keywords.
One of the challenges of doing business in the SEO industry is that it is never static. It changes every now and then; what works today may be obsolete tomorrow. And just one algorithmic change can wipe out your entire years of hard work, so you always have to be edge; constantly learning and testing.
You may not be 100% happy with your business logo, products, unique value proposition etc… but just put something out there and go for it. Don’t wait for everything to be perfect before you launch because it never will be.
Cool to hear your story Neil! You getting that first company such great results is what catapulted your SEO career. So many so-called SEO companies are robbing small businesses and not producing results. Good to hear you’re not on the “dark side” my friend.
Using search, you know where 100% of your budget is going. It won’t be wasted so long as you target correctly. Targeting is what search marketing does so well. If you enjoy figuring out what people want, matching them up with a page that allows them to do that thing, and beat your competition at doing so, then search marketing is a good game to be in. Whether you do that using SEO, PPC, social media, or likely a mix of all three, the demand for qualified visitors will always exist.