You need to understand what On Page and Off Page SEO is and the techniques needed to make them work. You also need to know how to carry out a competitive analysis, do keyword research, get quality links and perform a proper SEO audit.
Link building is still one of the most important aspects of SEO. No-one can deny that you need high-quality links if you want to see success in your SEO efforts. But what are high-quality links, and what makes them so important?
I think the most important lesson I’ve learned is that you have to have a scalable process in place if you want scalable and predictable results. Such an eye-opening lesson, after learning that from the NYT best selling book, The E-Myth Revisited.
NOTE: It’s not a question you should ask the prospect, but it’s a common question a prospective client will ask you… ‘How long will it take for our website to get to number 1 in Google for the keywords?’.
Secondly, and what is typically been the case for me in the past, if you start delivering these results quicker than the time frames you have set out, it makes the client even happier (think referrals and testimonials!).
Essentially, the more often your business listing is consistent across the multiple data providers, the more likely it is to be trusted, and the more likely it is to be served up by Google or any of the other search players when someone types in a keyword. Quality and relevance above all is the key to remember.
Thanks. Basically for a while now I have been looking into starting a digital marketing agency and only in the past year or so started studying more seriously from sources such as yourself and Brian. Also, I started studying about sales at the same time. My end goal for this project is to have a strong,self-funded business with offices around Europe, but for the basics I think that I need someone to be my head of sales and another person to be the head of seo or something like that, because I do not have enough experience to do these on my own yet. The couple of questions I wanted to ask you at this point are the following:
SEO is an inbound marketing strategy that drives organic search traffic from search engines like Google and Bing. This means that your business interacts with potential customers while they’re actively seeking your services (like when you search for “Nike running shoes” and Google shows you ads for exactly that).
It’s a tedious process, but it works really well. We to do this, and we would get a steady flow of leads from ad agencies. You just have to be willing to lose money upfront, as you will be doing their SEO for free in the short run.
While the title tag and the meta description are the most important SEO elements, they are not the only ones. Be sure to incorporate the following into your website’s page content for further search optimization.
Adding a link to your site in the footer of your client’s sites use to be great for SEO purposes, but not anymore. Today it’s great for getting new business. Add a clause in the contract that lets you put a link to your SEO company’s website in the footer of the page. When you get your client on page #1, potential clients can easily find your link and hire you to do the same for them.
Never short change yourself. Believe in the quality of the service you can offer and stand by your pricing structure. Your customers will appreciate your service and what they pay when they start to see the results.
Hopefully, people will want to set-up a legitimate SEO business and I would never encourage ‘dodgy’ activity. Having said that, I’m sure many will because it’s a way to cut corners, but that only results in cheating themselves because, as you say, these ‘dodgy’ methods don’t work.
And this explains why the demand for SEO services and experts is on the increase. If you have a good knowledge of SEO, you can make a lot of profit by starting a local SEO, which would cater to the SEO needs of individuals and businesses within your city, state, or country.
The most important part of getting this method right is the sales copy of your letter. I use a very specific type of direct mail which includes a brief introduction, a few high value keywords with the monthly search volume that they’re competitors are currently outranking them for, a screenshot of the front page of Google that shows their competitors dominating it and a call to action to finish with.