Try out some quality SEO tutorials available in the market. Make sure you test and practice what you learn. Are all those tips, tricks and shortcuts really working for you or were they just tall claims by your tutor!
Obviously using Power Leads pro X isn’t the only tool you can utilise to make getting new SEO customers a breeze. There are many other methods you can use to get the phone ringing off the hook with business owners wanting to use your services. Here are some of them;
Have confidence that you are an expert and your potential clients need your services. If you speak with conviction and know more about how to grow their business than they do, you are ahead of the game.
Hint: I started to engage with a community of WAHM (Work At Home Moms). I offered them help and in two cases, I actually gave them help for free. Today they write for Huffington Post and have their blogs successful.
But do remember to write for a human, not just a search engine. Though it’s important to have valuable keywords in your title tag, if it looks odd to a user (e.g., “Boston Cheeseburgers, Best Cheeseburgers, Cheeseburgers”) then you’ll be missing out on a bunch of traffic that thought “Mike’s Grill – Cheeseburgers, Shakes & More” sounded more like a real person.
Hi Rick, Interesting article! I am a college student studying Digital Retailing. I am starting to learn about SEO, Social Media Marketing, and Advertising. What would you recommend that a college student like I do in order to get the hands on-experience needed so I can be successful in these areas, and could eventually get a postion in these fields? Thanks!
You don’t have to be a writer to get started in SEO. Jim Boykin, the founder and CEO of Internet Marketing Ninjas, has a great life story. He describes himself as an “old hippie.” Way back when, he traveled and lived in various parts of the country for years, working in restaurants and elsewhere, doing the hard work people do in their youth when they are discovering who they are. But he was watching and thinking as he worked. In the late 1990s, he decided that the emerging Internet-thing might have legs (good call!) and moved back home to Upstate New York to become an entrepreneur. He knew what all small businesses needed – promotion and customers! He thought he could help those in his home town by starting his own business to create business websites for others. But shortly after founding We Build Pages (the predecessor to Internet Marketing Ninjas), he realized the web was already getting crowded, and online users were turning to search engines as a way to find websites and content. That’s when he shifted the focus of his business to SEO and link building, and as a result, he was a huge success.
The facts are that if you have explained how your service works properly and what they stand to gain (or more importantly lose if they don’t subscribe to your SEO service) then you will be paid promptly every month without any problems.
I really like the idea of setting out exactly what is wrong with a client’s approach and the process they need to take to improve, it really helps to show the value in the SEO service delivered, and backing this up with real life data that demonstrates the cash value to their business is the clincher.
If you’re not sure what keywords to use, try entering some preliminary ideas on Google’s AdWords Keyword Tool to get suggestions. Or, if you really want to get into the keyword research process, check out the KISSmetrics Guide to Keyword Research – Part I and Part II.
Very revealing data and information. This article is 1 year old but will remain relevant for many years to come. There might be other ways of doing it but you can’t fail doing it your way. Any SEO is going to need more than just experience but case studies and data to backup their work. For those that have time on their hands there are so many ways of filling it up with a free offer.
I got introduced to you and your blog when I read a your blog about lessons learned from SEO Agency. ( http://www.seomoz.org/blog/7-lessons-learned-from-running-a-seo-agency-14225 ) After that I have been reading every blog from you be it on Kissmetrices or QS.
Clients only care about results. You can provide all the reports on all the great services you provided, but if they are not getting new customers then it is only a matter of time before they leave you.
Who is involved and what are their skills? Do you plan to hire more staff? At what milestones? What plans do you have for training and retention? You need not solve this problem in house, of course. Your plan could involve using contractors as and when required.
The downside is that unless you’re diversified, your income could dry up overnight if Google decides to flick their tail in your direction. And to be truly diversified, you need diversification across markets AND strategies. Without that, there is a good chance you’ll then have to start from scratch at some point. Algorithm shifts tend to be great for consultants with deeper levels of client engagement, as the change can create new demand for their consultancy services. For consultants who sell low margin consulting across a large number of clients, the algorithmic updates can actually be worse than they are for affiliates, because you may suddenly have a lot of angry customers all at once & unlike an affiliate who prioritizes a couple key projects while ignoring many others, it is not practical to ignore most clients when things go astray. To each & every client their project is the most important thing you are working on, & rightfully so.
I don’t think I’ll take SEO advice from someone who allows there website to have this many ads. I’m all for ads, but this is ridiculous. I had to stop reading the article twice because of stupid pop-ups that completely cover everything.
Start off by partnering with a couple local web design freelancers, then start offering web design to your SEO clients. After all, many SEO projects require an overhaul of the client’s site because the development is super old and very SEO unfriendly. Once you’re getting more web design business, and only when you’re getting enough web design business, bring on the web designer full-time.
When you’re thinking of starting an SEO business you need to correctly value your own time and your capabilities and be sure to leave “margin” that will account for any time that you end up spending during meetings.
Include keywords with regional names into semantic core, choose the most relevant query and insert it in the Title of a landing page. Include the keyword into Description, where you can also add name, address, and phone number, if it is relevant and looks natural (remember, you create Descriptions first and foremost for people, so they ought to be easy to read).
Neil, great article shows me that their is a lot of potential in the SEO business even though it’s going so mainstream. I want to ask you your opinion of a business motto i’m currently working on, whether or not you think it could be profitable for me.
All my previous, and current clients, have paid on time by bank wire/transfer after being invoiced at the end of every month for my SEO services. I would recommend you too choose this method of processing payments as it is very simple and effective. However, you do have other options available to you;
Knowledge/Previous experiences with SEO companies: I always ask them first of all what they know about SEO and have they ever hired an SEO business for their business before. This will let you know where you stand in terms of what their expectations and previous experience may be. For example, I’ve worked with clients in the past who have hired SEO companies before that have not delivered on any of the ‘promises’ they made and have left a bad taste in the business owner’s mouth. In these instances, you have to work hard to build trust with the client and explain exactly how you are going to deliver the client their desired results.
Taking a step back, you’re enterprise content plan for the example used above might look something like this. At each stage, there are paid, social graph, or syndication options that go beyond traditional SEO and can work synergistically.
The #1 lesson that took me years to understand is that client retention is way more important than client acquisition. I used to dedicate so much of my time into deploying all types of marketing efforts to acquire new business, while giving my existing customers less than 20% of my time. Today, I do the exact opposite and give my existing clients over 80% of my time. Not only did this raise client satisfaction and retention, but it increased the amount of incoming leads through referrals and “word of mouth”.
Bolded Text – You don’t want to get too crazy with this one, but occasionally bolding a selection of text to get a reader’s attention can also help search engines distinguish other important information and keywords in the page’s content.
Transparency is huge when selling any service. People want to see and hear the person they will be working with. On the other hand, if you were selling a product like a printer, nobody would care who you were. But when you sell SEO services your potential clients want to work with people they know, like and have a relationship with. You can start that relationship on your SEO website by being super transparent. This is beyond important, and so many of your competitors won’t do this. Add real-life photos of you (and members of your team) throughout your website, not just your About page. Create videos of you talking. Let potential clients see and hear you, and you will win more business than your competitors. That is a guarantee!
Search optimization (SEO) is a type of Internet marketing that changes websites so that they rank higher on organic and paid online searches. This dynamic business changes often, and experts must learn new ways of ranking and advertising every year. If you are an SEO expert, then you may consider offering your expertise to other businesses, rather than working for a company. You will need to invest in marketing, education and business organization in order to reap profits from the business. Learn how to start an SEO consulting business.
Pre filled standing orders – I always have standing order forms filled out and ready in case that’s the client’s preferred method payment. All that is required is the business owner to enter his details on it and then I can simply leave it with them to hand in at their bank once completed.