NOTE: When I first started in this business, I had absolutely no experience of face to face selling. However, after landing only my second meeting using the techniques I’ve already explained in the guide so far, I managed to secure my first client in only my second meeting with a business owner… And it was a deal worth £2,000 (~US$3,200) per month!
The first thing you need to know is that there are unlimited freelancers and contractors in the digital marketing industry. You can find local freelancers or remote contractors everywhere. That being said, grow your SEO company by hiring freelancers first. Find a freelancer that you’d like to work with and hire them for your different projects. Pay them only when you get paid. You never want to pay your freelancers before you get paid. Maintaining positive cash flow is very important to keeping your business running. Only hire your freelancer or contractor when you have steady business for them. That could be after a few months or even years. There’s no need or reason to commit a salary to anyone until you are ready, and it’s totally OK if you’re never ready.
Use a piece of software called SEO Power Suite. This software has many brilliant features that will assist you in your day to day running of your SEO business but more importantly it can create very professional looking SEO reports that you can then use as free SEO reports to pass on to your clients.
Keep in mind that you can send partners potentials clients as well. That’s a great starting point and an excellent sign of good faith. Sending a new partner a client first is a great way to help get the ball rolling. I did this before I sold my agency and it was fantastic. A few times a month I would get a couple finder’s fee checks for doing practically nothing, except giving out a name and phone number to a current client.
Not too long ago the primary means for consumers to discover local businesses was through flipping open a Yellow Pages catalogue, then turn the pages to the relevant category, find the nearest business of interest, focus in on the address and phone number, pick up their home phone, and call.
Gathering business names, addresses, phone numbers and email addresses can be a very lengthy and tiresome process. Sure you can trawl through online directory sites and find bits and pieces of information which you can then use to reach out to these businesses but it costs valuable time.
Use sites like Upwork.com to find inexpensive admins that will send cold emails to your target market. This is key because cold emailing is far below your pay grade. An admin level person should be doing this, not you. If fact you can someone in Asia or India to cold email for a couple dollars per hour.
One thing that has made cold calling expensive in the past is that most people who wanted to cold call businesses either had to dial direct from the phone book/yellow pages, which is extremely inefficient and tedious.
The next step is to optimize your GMB listing with a solid description, categories, business hours, types of payments accepted and so on. You also want to make sure to upload your logo and photos of your business, products or services. (It’s generally recommended that you upload at least three photos.)
I have learned to adapt. What worked yesterday may not work tomorrow. Because of the constantly changing landscape of SEO and reputation management, I always want to be ahead of the curve so I can consistently get results. I care more about ranking results than just about anything else.
Of course, it goes without saying that one should never compromise on the work quality in order to build client relations, however, how do find that fine balance between finding inexpensive resources who might turn in a great quality work as well?
At that point you should be able to confidently take on clients and provide some sort of marketing value. Is this the best way to go about starting a consulting company? No. Are you going to make a ton of mistakes? Yes. Will the company become successful? It depends on your desire to succeed, your ability to perform for clients, your ability to market your services to other clients, your ability to run a business and stay organized.
The most important lesson I learned having always been the “doer” of all SEO activity, I have learned that I must delegate activity to trusted sources and partners in order to scale my business. Marketer’s Center has been my most trusted partner to date.
I am sure that things are easy for you as you own some of the largest online blogs so ranking website on the top 3 positions is just a matter of few links from these high authority blog. So I would like you to tell your readers the truth that even if they own SEO agency making it 7 Figure SEO agency is only possible if they own such authority blog or websites. Or at-least if they are friend with people like Neil Patel who own authority blog.
SEO and ranking in Google is something you will definitely get better at over time. However, if you are going to start a business and handle it for other sites, I would make sure you know what the best working methods are and how to avoid any Google penalties.
As I said, luck is usually the sum of preparation + opportunity. Give yourself a pat on the back for being so “lucky,” then keep up the good work. This field changes so often that it’s almost impossible to stay current on everything and still have time to apply that knowledge to your actual work! That’s why I suggest specializing in a particular aspect of the field. It narrows your focus, concentrates your skills, and makes you more valuable to clients (not to mention employers!). Congrats on your success, Vanessa!
I am very sure you must have heard of search engine optimization. If you are having a business and have a website then many SEO guys must have proposed you with an offer that they will rank your website at so and so position on Google. And that they will bring a lot of quality traffic to your website and make your business hot marketplace. Well SEO is an art how you optimize your website for search engine so that they will crawl the content and display your web address whenever users are searching in your niche.
If you offer anything free, when visitors come to visit your site they may download or read more of the materials which are free then the paid ones. Most of the genuine persons who like your materials will become your clients, or they will promote your site.
Your opportunity to learn is great from both sides, but in-house opportunities, especially for new hires, are likely to be harder to get, as companies will expect some previous industry experience (that said, transferring to an SEO role from within your existing company might be a great way to start in your career, assuming you’re “lucky” (as defined earlier). It’s often that “right place, right time” thing again. Agencies, on the other hand, can be great places to start and learn about the business from agency veterans.
Awesome post! Thanks for sharing your experience. My question is does this still hold water? has the SEO agency or digital marketing agency field gotten too crowded to compete or are there still ample opportunities to carve out a niche and provide good services, SEO or otherwise, to businesses? Thanks again, big fan!