Kathy, this is life for an agency SEO. When you can’t physically implement the changes you want to make on a client site, you still have something to offer — your knowledge. Depending on what a client wants or needs, you can create detailed reports on recommended changes the client can give to their webmaster/IT team. If the client site is simply a tragic mess that would be more trouble than its worth to optimize, you can either explain to the client what your service would entail in terms of time, you can pass on the business, or perhaps subcontract out to an expert in web design who can fix the spaghetti code!. Getting cakewalk clients will not be an everyday occurrence, unfortunately. Managing how you accept and decline clients is a big determining factor in how successful you’ll be as an independent SEO. You’re in good company. Welcome to the club!
This was a great post, thanks for sharing it. I have been researching a lot lately about SEO regarding education resources and what have you. I understand that it can be as broad or as specific as you would like. I am really trying to develop a plan on what to study and would appreciate your advice. As of now, I am teaching myself by means of free education resources on these topics; SEM, SEO, marketing in general, html coding, and website design. I plan on offering services relative to those topics as a sole freelancer and wasn’t sure if there is anything to delve deeply into that would better my understanding. If you could suggest any other topics you think would be of great help, or any education resources, whether they are free or come at a price, it would be greatly appreciated.
Can you outsource those or do you need to do all the work yourself? When will you want to hire, and what for? What can you charge for those services? Is the value going to correspond to your pricing?)
The title tag on pages of your website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between thetags near the top of the HTML code for the page.
After you took the special course (or not), you should write a business plan. Knowing beforehand what your goals and objectives are will make everything easier. Write down your plans on 5 years for management, marketing, finance and staff. Moreover, think about the fact that you could use these plans in order to get a loan or obtain an investment.
Another brilliant feature of the mailer is that you can also use spin syntax to make each email that is sent out totally unique. This means that for example a sentence that would normally be the identical in every email would now be unique, yet still be readable and make total sense, in every email.
The above chart shows a breakdown of the weighting of various ranking factors within local SEO campaigns. One of the things to note here is that whilst there are a few slightly different factors compared to the usual SEO (i.e. External Loc. Signals and My Business Signals), links and on-page SEO factors still play a huge part. The only difference is that the type of links you’ll want to focus on will be a lot different.
2. Understand how to develop targeted traffic to a website. If you have clients paying you money for your services, then you need to be able to increase their traffic. Not only traffic, you must be able to grow their business because that is their ultimate aim.
First things first, if you haven’t already, you’ll need to claim your Google My Business page. As for how to set it up, there are tons of resources available online that explains this process in detail, such as (How To Set Up Your Google My Business Page | Local Internet Marketing).
If at this point you meet resistance or the client is still uncertain and not sold, it’s time to reiterate some of the statements from above that we’ve already covered in the guide. It’s your job to make the client feel that he NEEDS this SEO service, and need it now!
Two places where you should focus on getting reviews are your business’s Facebook page and Google My Business page. These are big ones. Many people turn to social media to see what their friends and family think about a business, so having good reviews on your business’s Facebook page can help to draw in prospective customers. Getting positive reviews on your Google My Business page is crucial because these reviews show up on Google when someone searches for your business.
Submit your website to applicable industry directories or, alternatively, buy advertising. For example, anyone in the wedding business could get listings with a link back to their website on The Knot, The Wedding Channel, and other similar sites. Bypass low-quality directories that have nothing to do with your industry or ones that link to shady websites in the adult, pharmaceutical, or online casino industries.
I love the transparency in your posts and the way you share the knowledge instead of hoarding it. Yes, part of it can be due to business reasons like getting leads, traffic etc., just like you’ve stated. But, I am more taken in by the Human You in these posts…which is your genuine desire to share and educate.
Good explanation regarding SEO for newbie ans as I am new to this SEO related job and I am still in learning process, this guide will help me a lot. Thanks a lot indeed for sharing such excellent stuff.
5. Understand social media marketing. Websites like Facebook, Twitter, Pinterest, and Google+ have become extremely popular for all web businesses. If you can incorporate social media marketing with your SEO, you can not only charge more but you can also deliver better results.
What’s so good about this is that your only real responsibility in this ongoing transaction is answering any questions the client may have from month to month, emailing out the monthly ranking reports (which the SEO reseller company will create for you) and dealing with invoicing and payments every month.
With new online businesses and e-commerce sites popping up every day, starting an SEO business can be a great way to profit using your expertise in generating organic traffic and maximizing revenue potential.
Find the sites that psychics read to learn about how to manage their businesses (e.g. PsychicBiz.com) and offer to write a post for free about some super interesting thing you figured out about how to market psychics online.
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Great post Kristi! I have recently started in SEO and this article has really given me a clearer perspective regarding the basics. Many articles I’ve read have a tendency to talk around the topic. Your clarity on the matter is highly appreciated.
Donna, yours are excellent additions to this post. My post, as lengthy as it was, really only scratched the surface of the topic. I totally agree with you — staying current is one of the hardest parts of the job. You could easily spend 8 hours a day reading blogs, Twitter feeds, and industry news, keeping up-to-date, but getting no work done at all. And knowing about which top-notch tools to use is an indispensable part of our work. Frankly, I am really excited about the new free SEO tools we are releasing here at IM Ninjas. Be sure to bookmark http://www.internetmarketingninjas.com/tools/ in your browser as I have. Thanks much for the contribution, Donna!
Analytics – Google Analytics is a valuable tool that provides in-depth data on how your website is doing. Analyze things like page views, unique page views, how users are reaching your site and information on your audience.
Don’t get me wrong, this takes a lot of hard work to do, but essentially you only need to know the basics of SEO to get started. There are lots of sites online that you can learn how to do this (OnlineIncomeTeacher is a good place to start!), but once you learn, you can begin to turn it into a business.
One of the gentlemen sitting in the room during my speech was a sales rep from Elpac Electronics. He approached me after my speech and told me that the company he worked for was looking for an SEO person. He introduced me to the marketing manager of the company, and the company hired me as a contractor for $3,500 a month.
There’s no question Google makes life difficult for SEOs. Between rolling Pandas, Top Heavies, Penquins, Pirates, EMDs and whatever updates and filters they come up with next, the job of the SEO isn’t easy. SEO is a fast moving, challenging environment.