Nothing is more infuriating that being told your stuff isn’t good enough / lacks quality only to see Google pay someone else to steal it and wrap it in AdSense (talk about sleazy black hat business models – way to lead the category Google!)
“This course really covers all the things that people really need to know to start a SEO business. All the free forms are super and all you have to do is modify them to use them. The instructor does a fantastic job at describing everything need to open a business.” – Bill Brooks
In this post, we will be looking at the steps involved in setting up a local SEO company. But before we go to that, keep in mind that most clients would request for testimonials or case studies giving details of how you have achieved great results in the past with your skills. So, you must have one or two success stories to tell. Without wasting time, below are the steps involved in setting up a local SEO company:
“If you were going to sign up today, how many of these targeted keywords would you want us to start optimising the site for?” – This question is good to use towards the end of the meeting once you have answered all the client’s questions and dropped in all the above statements and persuaders during your pitch and presentation.
This is a huge business – what the hell is an SEO nowadays? In many ways SEO has become an umbrella term for online or digital marketing and many SEO’s will provide an overview of what the opportunities are online and how you can execute on them.
There is a huge community of search professionals. They need software tools, data, advice and other services. Obviously, SEOBook follows a hybrid of this model. We provide premium tools, while also engaging in consulting through our community forums. Those who don’t value their time are not a good fit. But those who do value their time can get a lot out of the community in short order, without the noise that dominates so many other forums. The barrier to entry is a feature which guarantees that the members are either a) already successful, or b) deeply understand the value of SEO, which in turn increases the level of discourse.
I have learned to adapt. What worked yesterday may not work tomorrow. Because of the constantly changing landscape of SEO and reputation management, I always want to be ahead of the curve so I can consistently get results. I care more about ranking results than just about anything else.
I strongly affirm that you must have at least 2-4 years’ experience (MINIMUM) commercially working for an agency to learn the procedures at hand. SEO is a complicated, yet easy to understand process from the surface.
Exact keyword in URL – I remember being on page #3 in Google for “Chicago SEO” for a long time, and then one day I switched my URL from “ocean19.com/seo to “ocean19.com/chicago-seo”. BOOM! We jumped up like 20 spots with that simple change.
Ideally, this should be a top down approach that looks at the goals of the business and determines where the opportunities are in search and the wider digital landscape. There is a good Whiteboard Friday on this over at Moz.com.
Clients only care about results. You can provide all the reports on all the great services you provided, but if they are not getting new customers then it is only a matter of time before they leave you.
Offline… that’s right, I said it. Cold-calling works, but not the best way to go. Innovate. Word of mouth = 100% conversion rate. Good friends with your accountant? Have him offer your services to his clients at a friendly-discounted rate… it works, and will help you build up your credibility quick. Family and friends is obvious… time to put your social networking to work!
You convince a prospect to sign up to have you perform SEO services on their website to target 10 keywords. You previously checked the price that the SEO reseller company charges to optimise 10 keywords per month. In this example, let’s say that the SEO reseller company charges £250 (~US$400) for SEO services on 10 keywords per month.
I frequently read your blog posts., recently i came across a news that google+ doesn’t effect your rankings (webpronews.com/the-google-1-button-has-no-direct-effect-on-rankings-2012-10) , so according to the blog post getting more Goolge +1’s is only for that we are following or followers within your network..,
The truth is, the average consumer will read 2-3 reviews before choosing to buy from you, so start encouraging your customers to leave a good word about you. It can be on your website, social media pages, or online directories such as Yelp.
The whole world turned into a small village because of technology. Everyone can do whatever they want with the internet and contact with everyone easily. So SEO plays a vital role in a business. It is an effective way of technique where the company can gain customers easily. It is easy to start a business as SEO Company without any side effects.
Possibly the single most important thing to understand about negotiating is that negotiations should be win-win ie. both sides need to get something out of it and not feel cheated. This is especially important in search marketing consulting as you’ll be working with your clients over a period of time and you need them on your side in order to make the changes necessary.