Thank you so much Neil for your insight on SEO. I have become a huge fan of your emails and blog post. I always look forward to what you’re going to write about next. You give away many Gold Nuggets Neil about SEO, thank you!.
Writing blog tutorials and creating videos is what’s also going to set you apart. Not many local SEO firms create videos and if I need to explain the benefit of this to you, you need to learn about video SEO. Start by creating videos for your service pages and core blog posts.
Passionate about building great products that change and shape the success of our clients businesses. Big South African rugby fan, which often leads to heartache. (5-6) Daily coffee drinker, but not addicted (maybe just a bit). Travels a lot, but always misses his twin 27″ screens. The rest is revealed to people who subscribe to Serped 😀
I will recommend you to take some SEO training from a reputed institute, work for 6-12 months either in a company or for yourself to understand everything that help to rank any website in search engine.
No matter what niche market you are in, it’s extremely important to know your audience and what type of content they want. This will help with SEO and ranking for long tail keywords that your audience is likely typing into Google.
Seriously, I’ve never thought of starting an SEO firm. I actually have a clue of how difficult SEO is to do effectively. Good SEOs are hard enough to find, and WordStream seems to be a nice place to meet some of them.
Restate the main aspects of your plan, highlighting where you are now and where you’re going to take the business. As business plans are always up for review, make a note when you’ll review it next.
Partner with the right people whether it’s local or overseas using a website like freelancer.com. You need to build a team so you can either refer your client to them and make a referral commission, or use an affiliate link (eg. if you refer them to Whitespark). This is KEY to building a scalable local SEO business while making extra cash on the side. Cause let’s face it, a 1-person SEO freelancer can’t do it all. Check out my list of WordPress affiliate programs to get some ideas.
A lot of articles are either overly complex or somehow miss the basics. I always feel like if people have a good foundation to start with, they can add to it later vs. starting out missing the basics and having to make up for it later.
What I’m about to show you, is something I never had. A step by step, ultimate guide on how to start a SEO business. I had to learn everything through trial and error, which took an incredible amount of time and energy. I wish someone had posted a detailed guide that would have saved me the time and money I spent learning the business side of SEO. That being said, I’m going to tell you everything I learned starting a successful SEO business and going from making a few hundred dollars a month to making over $120,000 per month. Eventually, my SEO company was so successful a huge agency in Chicago acquired it, which is how and why I founded MySiteAuditor. But that’s another story.
Online reviews- reviews play very important role in decision making for a user. In today’s marketplace user has many options to choose from. in such situation users generally go with the other consumers reviews. 52% consumers say that positive reviews about a business make them user its services. Reviews also make your website more visible in search results. Reviews on your website show how users are engaged on your website. The more positive user reviews you have the better chances you have to come on Local search listing.
Thanks Neil for this article, as old as it is, it is still relevant. Selling is not my field of expertise, but it’s becoming so. I am a marketer from way back so I do believe that SEO works and is really important.
Interesting article! Although I know quite a bit about SEO, I don’t think I would ever want to start an SEO company. One reason is that some shady SEO companies are ruining it for everyone by sending out mass spam emails. Check your spam box – probably 50 from people selling male enhancement products and 10 from SEO services claiming to make your traffic skyrocket. These emails leave a bad taste in people’s mouths. Another reason is that Google keeps changing their ranking algo. This will most likely lead to unhappy customers is they get deindexed or slapped in the rankings regardless of whether it is your fault or not.
Dan Kennedy talks a bit about a preponderance of proof when you’re presenting yourself to your potential client. To build some credibility for yourself initially, evidence of sites you’ve ranked and results you’ve obtained will help a great deal when you’re selling SEO. You want to be able to show these to prospects, so they know you’re not, for lack of a better term, full of shit.
If you offer anything free, when visitors come to visit your site they may download or read more of the materials which are free then the paid ones. Most of the genuine persons who like your materials will become your clients, or they will promote your site.
The meta description on pages of your website gives search engines a little more insight into what your page is about. There is still debate about whether meta descriptions can help with keyword rankings. Regardless, you want to write your meta description with a human audience in mind that includes the page’s main keywords, as the meta description does show up in search results.
Please tell me you see the irony of finding an article about ‘how to do SEO’ ranking highly for the keywords “how to do SEO”, then complaining about the authority of the source creating and sharing that information.
This software also comes with a built in mailer. This means that once you have scraped thousands of business listings from Google Maps on autopilot, you then import these business listings in to the Power Leads Pro X mailer at the click of a button.