When it comes to creating your business listing and getting citations, you have a couple of options, you can either go the DIY approach and list with all the major players, you can hire an agency, or you can turn to a location-based content management system (CMS) where you upload your address once and then use the software to push your listing to everywhere you want to be.
Keep in mind that the competition can be fierce as any lucrative niche will likely already have many competitors. Also keep in mind that Google is likely gunning for you, as there have been clampdowns on thin-affiliates in recent years i.e. affiliates who don’t provide a great deal of unique and useful content.
If a search engine does not know in what city or district you provide your services, it will not rank your site in top 10 on the local search query, so your potential client will probably not find you.
You have been invited to an old friends art exhibition, who you used to work with before he left his job to follow his passion and become an artist. You said yes and went, even though you are broke and you only have enough money left to feed yourself until your next payday.
Anything you can do at this point to instil fear and urgency in the client should be used, they must feel like if they don’t grab this opportunity now, they are going to be missing out and losing ground to their competitors (Which in reality is true).
Love this very inspirational, I plan on building out my site as an seo/ webdesign blog, then using it as leverage to get a job for a bigger agency. Hopefully all the benefits of being an seo without the responsibility of being an business owner.
Never ever guarantee anything. Tell them that your services are based on your best efforts and depending on a series of factors, results may depend on both timing and costs. Steer away from promising high rankings in 30 days or less. That will kill your business and you did not even start yet.
I wouldn’t hire a beginner to build my house, so why would I expect a beginner to help with something even more valuable? If you are a beginner, reading up on SEO isn’t enough. You need real world experience.
It’s worth mentioning that this doesn’t just mean Google reviews. You’ll also want to focus on getting reviews on your Yelp page (they’re used by Apple maps), along with other local directories. Your first priority should be Google reviews though.
Hi Neil, again, I have found you and your articles to be very awe-inspiring! Like many others who have contributed to this article (as comments), I too, want to get started in SEO and was wondering how to go about it.
Make it super easy to contact you. One thing we noticed at my agency was that the more contact forms we had, the more submissions we would get. So we added a contact form on almost every page and our conversions went way up. We also made sure our contact forms were only 4-5 to fields at most. Statistically, that gave us the most conversions. Here’s a blueprint of the perfect contact form that will get the most conversions.
Beyond the stuff know got hit (some RIGHTLY so), we probably will never know the true ramifications with respect to how many “little guys” had their livelihoods or potential livelihoods destroyed by a heartless, unforgiving, and sometimes inaccurate algorithm.
Ryan, thanks! My breakdown of in-house vs. agency was done in broad brushstrokes, and exceptions always exist, but the general point is solid. I’m glad you found the post interesting. Keep coming back to this blog — we have big plans for more in the near future!
Writing titles and descriptions is considered an art in the SEO world. In a sea of competing search results, if this text isn’t unique, compelling and descriptive, then your click-through rate will suffer. Additionally, one extra word or character could cut off your text with the dreaded ellipses (…). This may not be a true tragedy, but it does look unprofessional, especially when it shows up in the middle of a sentence, making your title or description less impactful.
They then said they would possibly reactivate my account if I were to edit the site in question to “bring it into compliance”…except I don’t own the domain. Never did. It was an affiliate ad (for a benign family-friendly product I should add) that I ran years prior. When I brought up the absurdity of the solution they simply said, “not our problem” which is, of course, pretty much their standard line.
You’ve probably been asked “how do you go about SEO?” I start by telling clients I follow Google’s local search ranking factors to make sure their core SEO elements are in place (people love that). You can break this down into Google My Business, citations, reviews, and geo-targeted landing pages (on-page SEO). Then I ask them a couple questions about whether they need help in these areas. I’d say 80% of people end up working with me when I use this sales approach.
Invest in people and processes. If you have the right talent you get a lot done but if you have the right processes in place you can get even more done. Processes help you scale very quickly whilst maintaining the quality of work.
After a few months of me working with Elpac, their rankings shot up to number one on Google for terms like “power supplies”. They were so happy, they introduced me to other companies they knew. Within months, I was pulling in around $20,000 a month from SEO consulting.