The most important lesson I learned having always been the “doer” of all SEO activity, I have learned that I must delegate activity to trusted sources and partners in order to scale my business. Marketer’s Center has been my most trusted partner to date.
Overall, this is a very good post that brings up a lot of good points, but if anybody is serious about starting an SEO/SEM company… it’s all about strong sales and reliable cashflow, and don’t let anybody tell you otherwise.
Keep in mind that is easy to rank for a unique brand name. If it’s unique, it tends to be memorable. So my two cents for anyone in a crowded industry is to go for the unique over the generic and descriptive. You can also tack on a byline to the end of your name to remove any uncertainty.
After you followed the steps above, it is time to return to the site’s optimization. Only if you did not do it before can you proceed to optimization. For to get into the extended search results by pinning your location on the map, you need to get to the top 3-5 privileged companies. The on-page optimization of your site is the important side to your future business.
Thank you, Ann! Everyone I talk to in this field has a different story, and each one is interesting. I hope folks interested in this career field find this post to be helpful in finding their focus. There’s plenty of work to be done, and the future looks bright!
The biggest mistake aspiring SEO company owners make is thinking that the SEO industry is like the web hosting affiliate market. As with any other business, you need to work hard to start an SEO agency from the ground up. Our industry is one that requires you to go out and talk to people, print and hand out business cards, and do a lot of convincing to gather clients. You have to be willing to do that work in order to succeed.
Really, It’s awesome post for me, found some favourable information to build a SEO agency. I had no idea where to start. Now I admire myself with this valuable information you offer in your article. Thanks for sharing.
I’ve just read the article, one year after it was written and find it of high relevance to anyone who would like to become SEO practitioner. I have only started developing my personal brand online so I could become visible in the industry of SEO and Social Media. Not an easy task for many, including myself but as an old saying says: faint heart never won fair lady. Thank you for the article 🙂
Great information. When I got started with SEO I don’t think it had a name. I realized that the yellow pages were no longer worth paying for and had to keep my site being seen. Learning the process was just part of keeping my business alive.
First things first, if you haven’t already, you’ll need to claim your Google My Business page. As for how to set it up, there are tons of resources available online that explains this process in detail, such as (How To Set Up Your Google My Business Page | Local Internet Marketing).
I should create a new website and optimize it well (not over-optimize it; just appropriately optimize it for search). This effort could then serve as my professional calling card. In fact, he said, as I was an SEO blogger for Bing, he suggested I create my own SEO blog site. (That suggestion became The SEO Ace.)
The problem is that self-employment, especially if you’ve worked in the corporate world before, has all the allure of the pipe dreams sold in The 4 Hour Work Week (I guess Tim Ferris doesn’t count self-promotion as work, even though he does it about 100 hours a week 🙂 ).
When you client’s contract expires develop a clear strategy brief of things you want to do during the next contract. Make sure you have a clear list of the amazing content you want to create. Excited clients re-sign contracts!
When building a link to your company’s website on the local directories, place a priority on those which allow for displaying your physical address, not just a link and a name. We recommend using all possibilities available during registration and building your profile on business listings and directories.
I would then take their current conversion rate, let’s say 2%, and their average value per sale, let’s say $100 dollars, and show them that 9,400 extra visitors could give them $18,800 a month in extra revenue. I would then do this for each of their keywords and estimate how much more money I could make them each month.
Your one year plan might be focused on SEO, but your five year plan might be to provide the very same things SEO provides today – qualified visitor traffic – no matter what form the source of that traffic will take in five years time. The value proposition to the client, will be much the same. So, your five year plan might include learning about general marketing concepts and studying new digital marketing channels as they arise.
Having a process in place, preferably written down, is what separates the amateurs from the experts. This is more evident as you start to hire support personnel. To avoid bottlenecking in the growth stages, it’s necessary to delegate or outsource more repetitive and lower-costing tasks. Without a process in place, effectively shifting those responsibilities can be fraught with complications or worse yet, errors.
I know you mention outsourcing the SEO to another company, but I wouldn’t recommend it to a newbie. You could end up getting burned because most SEO companies these days are useless and use old techniques that will get your website penalized instead of helping it.
SEO has become awash in “consultants” who want to provide everything from keyword research (which can now be sourced through fiverr ::barf:: to enterprise content marketing and link building) all of which is delivered as complete shit that provides ZERO value and doesn’t move the needle.
Speaking of creating social profiles for links, if your goal is to dominate Google, then you should make sure you join Google+. Google’s own social network can help you rank better in search results for people you are connected with. For example, when I’m logged in to Google+ and I search for SEO, I get the following in my top five search results. Personalized search results based on who I am friends with are marked by the little person icon.
You don’t need to be an Olympic swimmer to be an excellent Olympic swim coach, but as a leader, a mentor, it’s going to be hard to have empathy, if you’ve never wrestled with any of the challenges your subordinates are facing. And empathy is damn important.
Include any Market research you have done. Outline your distribution channels. Outline any strategic alliances you have. Outline your promotion plan. Prepare a Marketing budget. How will you appear credible in the eyes of your target market?
Got permissions from the customers, you can make some EDMs about the products, and then send to them in a special time. Not only can get the high exposures, but also can get some return customers and traffic.
In this highly technical world, it is very important to optimize the local SEO strategies in the best possible ways for businesses that always have different locations at different places. Earlier, the famous SEJ Executive Editor Kelsey Jones and YMarketing’s SEO Analyst, Brian Harnish had written a lot about locations that have performed well on SEJs.
Wow, Awesome post! So much stuff here . . . I’m starting a freelance web development business and this will be invaluable information. These are the kinds of SEO questions I wanted to know so I thank you for putting it all together in one place. This is a great guide and I will start to fully look through all of the links and resources you’ve recommended!
Check out your top local competitors and see which categories they’re using. If you’re competing for the same customers in “real life,” you should be competing for the same online traffic. However, don’t assume that what your competitors chose to do for their site is necessarily right for your site; it’s just a starting point.
I personally set-up about 20 second-tier links that I continuously ping and pass on link juice to my own blogs. That way, I do not have to worry about negative rankings from low quality first tier links.
I was previously a technical writer working in and around Microsoft (that means I worked as both a full-time and contract employee) for 14 years. My last assignment there started as a contract tech writer hired by the then Microsoft Live Search team to update the online Help for the old version of Webmaster Center tools. I quickly finished that task, and was then given the opportunity to work on building up a library of technical content for what became the Bing Webmaster Center blog. I already had a layman’s knowledge of search engine optimization (due to a long, personal interest in web technologies), but I quickly got down to brass tacks by learning details of SEO from folks in the Bing core search team. I also completed the SEMPO Institute’s “Insider’s Guide to Search Marketing.” In addition, to keep up with industry sentiment and perspectives, I became an avid reader of many industry blogs, which contributed to my knowledge, not only on technical questions about SEO, but how SEO is perceived by the outside (non-search engine company-based) world. Lastly, I attended a few conferences, which gave me even more industry sentiment understanding for my work.
Front cover: On the front cover I place their company logo at the top of the page, taking up roughly the first third of the page. Underneath that I have the text in bold saying ‘[INSERT BUSINESS NAME] SEO Report’. Then at the bottom of the page my company name.
However, you can stand out from the crowd by branding either yourself or your company. Another way to stand out is by proving your professionalism and competence to existing clients; while encouraging them to tell others about you.
When it comes to creating your business listing and getting citations, you have a couple of options, you can either go the DIY approach and list with all the major players, you can hire an agency, or you can turn to a location-based content management system (CMS) where you upload your address once and then use the software to push your listing to everywhere you want to be.