Never ever guarantee anything. Tell them that your services are based on your best efforts and depending on a series of factors, results may depend on both timing and costs. Steer away from promising high rankings in 30 days or less. That will kill your business and you did not even start yet.
Find where else is your company listed online so you can verify that all information is correct and up-to-date. This includes social media profiles, online directories and other websites. Consistency and accuracy of your NAP across the web will affect your search engine rankings, so be sure to nail this right.
I would help them with SEO audits, citations (core online profiles/directories), on-page SEO, speed optimization and Google Search Console. In 3 months my website was getting around 500 visitors/day resulting in about 2 inquiries/day for my services. This was on top of the $600/month affiliate income through my blog.
If you’re new to SEO and the business in general, it would be a good idea to rank a few sites first. Experimenting on client sites is a recipe for disaster, you’ll need your own sites at least for this alone.
In my case they gave me no warning whatsoever before banning me. They initially insisted they did, but then later recanted and admitted to banning me without warning because my violations were “egregious”. How can an 8-year old deleted ad be “egregious”?
All in all, you need to first have a strong background in SEO. Luckily I have been blogging and doing SEO for the past 6 years, so I know most of the basic principles and even little tips that help a website rank.
I have been running the Online Marketing Sydney event for a few years and we provide free training for anyone who wants to learn more about digital marketing; there are many events around the globe such as the one I have listed here.
Hi Gotch, this is like a manifesto of my life! So much of what you write resonates with me it’s scary. Of all your points I think the one that is THE most liberating, as a local SEO, is getting rid of clients who are demanding, time wasting, blood sucking leaches. Once I had the first “sacking” under my belt life as an SEO became so much easier.
This article legitimately falls into the category of webspam because it uses a subject and a page name to target an important keyword then presents an article about the woes of being self-employed. And forgive me, but the several subjects broken in this article are not “news.” The material is common sense.
1) Recognize your strengths and build/grow on them. Recognize your weaknesses and either stay away from projects and opportunities involving those, or do something to overcome those weaknesses (e.g., through training), or outsource.
Understanding the clients business processes is paramount to insure total clarity of goals and fulfilling business needs. So clients internal weaknesses can me eradicated as soon as possible and fortified.
Offline… that’s right, I said it. Cold-calling works, but not the best way to go. Innovate. Word of mouth = 100% conversion rate. Good friends with your accountant? Have him offer your services to his clients at a friendly-discounted rate… it works, and will help you build up your credibility quick. Family and friends is obvious… time to put your social networking to work!
I am just starting out and am having a lot of interest shown in my assistance, but since I don’t have case studies to base my value proposition off of, I am getting some pushback and had a recent proposition. An E-commerce site suggested that I provide them with SEO. They are currently averaging 250 conversions a day at $5-$8 per sale (a decal company). They said that they would pay me 20% of any increase in business I could bring in. I need to put food on the table for my family. I’ll work hard on getting other clients, but is this a good endeavor to go after? Where would you start with getting them more site traffic quickly? I will use all your info from Marketing school to build Funnels and Retarget them if they leave, but where would you start on-site.
Whether you’re doing work hourly or for a fixed rate, think about how many hours it will take you. Try to be as accurate as possible. If you think an SEO Strategy Report will take about 20 hours, then charge them a fixed rate of about 20 hours. It’s up to you to stay in the time frame. Here’s a breakdown of current hourly rates in the SEO industry.
Final point here: lean on your network. reach out to those you know when a problem stumps you. Just be sure to record the answer for later reference when you hit the same problem again with another client.
Do some digging around on SEO forums and find an offshore link builder offering services for bargain rates, but make sure they have successful projects they can show you. Talk to at least 5-10 link builders to find out EXACTLY what they provide, see examples of their work to determine the best fit.
Once you have joined these groups and been accepted (some require a moderator to approve you but not all), if you then click on the member list of the group, you will see that there is an option to private message each one of them. It’s not uncommon to find LinkedIn groups in your area with hundreds of business owners in them, the opportunities are endless!
The number is huge. Now you understood the importance how important it is to be listed in local search for you business. If you are not taking it seriously you are lousing a lot of potential local customers.
Throughout your SEO company’s website, strategically place free downloads that your visitors will love. For example, do some research on pricing in the SEO industry, create a simple one or two page report, and give it a way for free on your website as long as the visitor shares that free download first. In exchange for sharing your website with a quick click, your visitor gets a very valuable resource (with your name on it). It’s a huge win for you and your visitor. Below I’ve listed my favorite tools for giving away a free download in exchange for sharing your site.
To start as an SEO, start doing SEO. Learn about SEO from the reputable information publicly available. Find (or create) a site to which you can contribute, note its current ranking for key queries, and then optimize the site and retest the rankings. What the rankings change and the traffic grow in analytics. Then start sharing your knowledge with others, giving back to the community and to the industry. If you’re serious about your work, and you have the skills and passion needed, you will see success. Good luck!
TIP: It’s best to use this example when presenting the business owner with both the list of targeted keywords with the search volume *(the amount that should be inserted in to the statement at ‘[X amount]’) for each one and a screenshot from Google of one of the main keywords with their main competitors’ front page listings highlighted on the front page.
Keep in mind that the competition can be fierce as any lucrative niche will likely already have many competitors. Also keep in mind that Google is likely gunning for you, as there have been clampdowns thin-affiliates in recent years i.e. affiliates who don’t provide a great deal of unique and useful content.
I’ve also experienced the frustration of self-purchased health insurance. Aside from taxes, it’s my largest expense- and they fight me on everything. It’s a constant battle to get things covered and their argument is always that “I’m not part of a group so exceptions apply”. I’ve seriously considered canceling it and just sticking the money in an account for a sort of self-insurance. Of course, when a few days hospital stay can cost six-figures it’s never that easy.
And if you are stupid enough to expect someone to write and frequently update an entire business plan for you publicly FOR FREE & guarantee success with it, let me know if there is some market instrument to bet against you, as I will gladly make that wager all day long.
I’ve generated thousands of dollars offering local SEO and web design to businesses over the years and this is my way of helping those that might be out there struggling to land that very first client.
At worst wear trousers, a shirt and a tie. It’s all very well lounging about in your pyjamas at home working but when meeting real, offline world business people; you have to make a bit of effort if you want them to part with their hard earned money.
Make sure they push their content on Google+, LinkedIn, wherever it’s relevant. The idea is to do content marketing, not content creation. If a particular writer gets a lot of inbound links or tweets, let them know rewards will follow.
Start connecting with people who you want to see your website in search results. Use the search box on Google+ to find people to connect with and add them to your circles. Hopefully, most will add you back.
If all else fails, just keep saying to yourself over and over again “I am the best SEO for psychics in the world.” Sooner or later a psychic will read your mind and #ka-ching! (don’t forget to turn on retargeting in your medulla for those psychics who are not yet in purchase mode)