The title tag of a page is the main text that describes an online document and remains one of the strongest SEO signals that a webmaster has complete control over. Moreover, it is the first interaction your site is having with a searcher and possibly the only thing they’ll read before deciding whether or not your site will answer their query effectively.
All the above – Knowledge is King, and Experience is Queen. If you can get both, then you’ll be the front of others. Sometimes people can talk but cannot deliver. This is why many SEO Guru, cannot becoming the next billionaire.
PageSpeed Insights – With PageSpeed Insights, Google analyzes how fast your webpage is and will provide suggestions you can implement to improve the speed with which it loads on both desktops and mobile devices. Your website’s page speed can impact SEO, so it’s important to monitor its performance to ensure your relevancy on search engines like Google.
I loved what you said about the advertising companies. We actually do an advertising companies Listings and social media for free and they helped us grow from doing 10k in our first month by our selves cold calling, to 50k our second month. We still have that deal with them.
Thanks Neil for sharing such good tips and tricks. Would love to see some more content on newly entered marketers in digital marketing industry since It’s been only six months to my entry in this field. You’re such an inspiration !
Amazing post Neil! It’s not always easy to lay down a to-do list for a career in this manner. But it’s good to know that you have succeeded in doing so, and I guess following your footsteps is a good choice to make.
One thing any good business owner knows is to ALWAYS have business cards on your person at all times, as you never know when an opportunity may present itself! Hand your business cards out to everybody and anybody.
You have to learn to delegate. If you can outsource or white label any of your services, do it. I still struggle with letting go of control over certain aspects of the company but having a partner like Marketer’s Center makes it much easier.
Another great tip that I picked up from Greg Gifford‘s recent talk at BrightonSEO was to create page on your website that gives instructions to your customers on exactly how they can review your business (i.e. yourwebsite.com/review-us/). You won’t believe how effective this is when it comes to getting in touch with customers, especially the non-technical ones!
The next day, you want to take the plunge and leave your job to find a new career or perhaps start your own business. However, money is scarce and you barely have enough to live on, never mind all the expenses that are needed to start your own business.
Large companies tend to want to deal with large agencies. Large companies may have their own internal search team. There comes a point where it is cheaper to hire someone full time that hire an external consultant, and that point is the average full time salary plus employment costs.
To begin with, you’ll want to capture any low-hanging fruit by getting in touch with your existing customer base and see if they’d be interested in leaving you a review. You could incentivize them for their time (maybe a discount, etc.).
Have a process in place that delivers the result. Break down the process into segments. Train others to implement the segments. Train someone to manage the segment implementation process. Build a business that runs without you.
I think there is plenty to takeaway here: speaking both as a professional SEO and as a nonfiction writer. But I also feel there is a unique and direct message to plenty of potential entrepreneurs reading this. I really feel that there is a clear point in your narrative that really stands out – one that I am going to call your “one-in-a-million” moment. I’m referring, of course, to this:
It’s fine to want to do something and have the drive to do it but if it’s going to potentially create a financial hardship quickly then it is really the wrong decision. There are a few really good options for someone who is on the fence for financial reasons.
The other good aspect of this is that you will have the upper hand as being in the newspaper portrayed as the local SEO expert will instil trust in these business owners and make it easier for you to convert them to paying clients.
Thank you for your post, it made for a very interesting and well worthy read. I am from the UK and going for a second job interview with a local SEO company very soon. One of the tasks in my interview is to present to them how I will drive new business for their company. They currently only work from referrals but want to rapidly expand their client base. I have been studying my socks off learn all I can about SEO and how to drive business. The main way, I can think of personally, would be to cold call local businesses. Now I understand that if we ‘were that good an SEO company then we shouldn’t have to cold call’, but my argument is that we would just be using any advantage we can in order to develop our business. They already use Twitter and Facebook and go to shows and seminars etc. Do you think cold calling would be a useful way to drive business into an already reasonably well established SEO organisation? If not, do you have any more advice on how I could do this. I am determined to get this job and any constructive advice from anyone would be greatly appreciative…
Excellent, thanks for the reply. Next week I will attend begin attending paid digital marketing seminars and will try to network with experienced executives from the region as much as possible, as per your advice in the article and maybe will ask for internship or something like that. Will let you know how that goes. 🙂
It is the lack of initial investment that pins down many ambitious entrepreneurs to those boring 9-5 desk jobs! This write-up tries to convince you why starting your own SEO business need no such initial investment and also useful tips and tricks on how to start an SEO business.
You will earn a lot of karma points, and you’ll notice that people will start saying great things about you to other businesses or people, which eventually will get you more business. But the key is to not expect anything in return when helping people.
I’ve just read the article, one year after it was written and find it of high relevance to anyone who would like to become SEO practitioner. I have only started developing my personal brand online so I could become visible in the industry of SEO and Social Media. Not an easy task for many, including myself but as an old saying says: faint heart never won fair lady. Thank you for the article 🙂
Lots of people want freebies, and I’ve been reluctant to give away too much…I will give clients a quick overview of their site/competitive environment as a way of justifying the need to hire an SEO agency; but I find that some have no intention of buying because they see this as a freebie and hope to get more freebies…I’m wondering how much one should ‘open the kimono’ during these early stages, and if one realizes that the company isn’t going to be a client, whether it is worthwhile to say: ‘Look, I’ll make you a deal, we’ll do x for you as a free service in return for allowing us to wear your logo on our site.’?
I believe SEO and web design go hand in hand. In fact SEO should be done before, after and during web design and development. If you don’t offer web design and development services, you could be hurting your SEO results and losing business. When you just offer SEO consulting to a third party web design and development team, and don’t do the actual SEO work, much of what you recommend could get lost in translation. Something won’t get implemented properly and something won’t get done at all. This will hurt results and make you look bad.
Wow, what a great article, Rick! Great chart outlining the differences as well. And Rand’s advice is priceless. My own way of learning SEO was working for free! I’ve been learning, blogging and doing free SEO for about a year before I was able to formulate my own services and started providing them!
However, you need to understand your relative positions in order to negotiate well. If you’re offering a generic search marketing service and there are ten other similar providers bidding for the job, then your position is likely very weak unless you’re the preferred supplier. Personally, I’d avoid any bidding situation where I’m not the preferred supplier.
You don’t have to be a writer to get started in SEO. Jim Boykin, the founder and CEO of Internet Marketing Ninjas, has a great life story. He describes himself as an “old hippie.” Way back when, he traveled and lived in various parts of the country for years, working in restaurants and elsewhere, doing the hard work people do in their youth when they are discovering who they are. But he was watching and thinking as he worked. In the late 1990s, he decided that the emerging Internet-thing might have legs (good call!) and moved back home to Upstate New York to become an entrepreneur. He knew what all small businesses needed – promotion and customers! He thought he could help those in his home town by starting his own business to create business websites for others. But shortly after founding We Build Pages (the predecessor to Internet Marketing Ninjas), he realized the web was already getting crowded, and online users were turning to search engines as a way to find websites and content. That’s when he shifted the focus of his business to SEO and link building, and as a result, he was a huge success.
Aside your computer and reliable internet connection, you will need special software packages to make your job faster and organized. The software packages you will acquire will serve for various tasks such as keyword research, SEO analysis, link profiling, link building, article spinning, etc.
There is a huge community of search professionals. They need software tools, data, advice and other services. Obviously, SEOBook follows a hybrid of this model. We provide premium tools, while also engaging in consulting through our community forums. Those who don’t value their time are not a good fit. But those who do value their time can get a lot out of the community in short order, without the noise that dominates so many other forums. The barrier to entry is a feature which guarantees that the members are either a) already successful, or b) deeply understand the value of SEO, which in turn increases the level of discourse.
With an SEO certification from a trusted brand, you can immediately solve the single biggest challenge in SEO – the trust issue. Further, most SEO certification programs offer training and resources to help you learn best-practices SEO, so that you can sell and fulfill.
Neil, thanks a lot, as always, for sharing your story. It’s very inspiring and touches on a few things relevant to any kind of business: drive results, care about clients, think big and don’t be afraid to do some free work at the beginning. Loved it!
In reality, it’s likely to be somewhere in the middle at first, however be wary of going in too low. A low price often means low quality so be sure you set a price point which reflects the level of service and quality which you’re offering!
Beyond the stuff we know got hit (some RIGHTLY so), we probably will never know the true ramifications with respect to how many “little guys” had their livelihoods or potential livelihoods destroyed by a heartless, unforgiving, and sometimes inaccurate algorithm.
I got introduced to you and your blog when I read a your blog about lessons learned from SEO Agency. ( http://www.seomoz.org/blog/7-lessons-learned-from-running-a-seo-agency-14225 ) After that I have been reading every blog from you be it on Kissmetrices or QS.
When you feel that the meeting has come to a conclusion and every possible question the business owner has asked has been answered, it’s time to get down to the nitty gritty and talk money. If the client doesn’t take the lead then a good way to get things started is to say;