Don’t get me wrong, this takes a lot of hard work to do, but essentially you only need to know the basics of SEO to get started. There are lots of sites online that you can learn how to do this (OnlineIncomeTeacher is a good place to start!), but once you learn, you can begin to turn it into a business.
I would help them with SEO audits, citations (core online profiles/directories), on-page SEO, speed optimization and Google Search Console. In 3 months my website was getting around 500 visitors/day resulting in about 2 inquiries/day for my services. This was on top of the $600/month affiliate income through my blog.
Thank you for the comment and that’s awesome to hear! YES, do not waste your time with those clients. Your business should make you happy and you should want to get up and work on it everyday. If any client is making you feel otherwise, then they definitely need to be “SACKED” lol
Find out the most common keyword searches for your product/service and write separate blog posts for each of those keywords. Also write blog posts on less common long-tail keyword searches where there may be no local competition.
The most important thing you need to know is the verified information about your company means that it will help your brand to get on the first page of the extended search results. Alternatively, users will be able to find your company right on Google maps and build the route in a matter of seconds.
Would like to put a bug in ear about providing MySEOAuditor.com users with the ability to “switch” between customized report themes within MySEOAuditor.com for at least running manual reports from the backend. This small “custom theme switcher” would be a great addition to your current custom profile feature and would be SUPER DUPER handy for SEOs who perform white-label SEO work for other agencies regularly in addition to our own freelance SEO work or SEO / Online Marketing Businesses… Being able to switch between “customized report profiles” would save me a TON of time, hassle and headache personally! At the moment, I’m having to cut and paste in “customized” profiles setups (which I’ve saved into Evernote to at least save me a little time), since i have to go through these paces every or every other time I run a new manual report. Oi! It would be absolutely amazing to just be able to quickly switch report branding from one agency profile setting to another that I perform white-label SEO work for when I want to quickly run a manual report for a new client prospect. So, how about it? Pretty, pretty pixel please? Hehe!
Or work on generating some revenue (if you’re pursuing a publishing model), and have an idea of where your leads will come from (again testing this out and seeing if you have enough lead flow from word of mouth or other advertising is important).
Take time to price your services, or mention your price when a client contacts you. Pricing your services at the higher cost at the start of the business is the bad practice as the customer will not show any interest in your services, so try to lower the rate. After your work is appreciated, you will get a brand name in society; then you can charge higher rates if required.
Lots of people want freebies, and I’ve been reluctant to give away too much…I will give clients a quick overview of their site/competitive environment as a way of justifying the need to hire an SEO agency; but I find that some have no intention of buying because they see this as a freebie and hope to get more freebies…I’m wondering how much one should ‘open the kimono’ during these early stages, and if one realizes that the company isn’t going to be a client, whether it is worthwhile to say: ‘Look, I’ll make you a deal, we’ll do x for you as a free service in return for allowing us to wear your logo on our site.’?
The title tag of a page is the main text that describes an online document and remains one of the strongest SEO signals that a webmaster has complete control over. Moreover, it is the first interaction your site is having with a searcher and possibly the only thing they’ll read before deciding whether or not your site will answer their query effectively.
So how do you get links? There are lots and lots of ways to do it – some good, and some not so good. If you read enough about link building, you will hear ultimately about three kinds of links and link building techniques.
Quite a few people have asked me how to raise capital to start a new business. My response is always, “what for?” They usually have a blank look on their face when I ask that. The reason they often look perplexed is that most people just think you need to raise capital to start a business. We refer to those people as “wantrepreneurs”, not entrepreneurs. Don’t fall for this excuse.
The SEO approach for smaller businesses needs to be about a lot more than just SEO, it needs to be more about SEM – with strong emphasis on the “M” (arketing) in order to avoid the fate outlined in the link above. Google looks deficient if people can’t find the big brand names, but few will notice if a small, generic operator falls out of the index as another relative unknown will take their place.
A friend of mind recently pointed out to me that all the individual health insurance plans do not cover maternity costs. You can get coverage for that under a group policy but unless you have employees you are going to be paying roughly 4x the cost of an individual plan for you and your family.
As mentioned above, Bing also has a comparable page for local businesses called Bing Places for Business. The process is very similar to GMB, and you should definitely have your business present on Bing’s local directory, too.
Interesting article! Although I know quite a bit about SEO, I don’t think I would ever want to start an SEO company. One reason is that some shady SEO companies are ruining it for everyone by sending out mass spam emails. Check your spam box – probably 50 from people selling male enhancement products and 10 from SEO services claiming to make your traffic skyrocket. These emails leave a bad taste in people’s mouths. Another reason is that Google keeps changing their ranking algo. This will most likely lead to unhappy customers is they get deindexed or slapped in the rankings regardless of whether it is your fault or not.