The best way to charge a client is by charging an hourly rate; however, this can be kind of difficult when starting an SEO business. Your clients will not like paying for your learning curve, and they won’t like an open ended price. Fixed pricing seems a lot safer to most clients… until you get bigger and better clients. So, I recommend doing a combination of both an hourly rate and a fixed cost when starting an SEO business. Here’s a break down:
If you have money to invest, it’s possible to acquire an existing Internet marketing business. You may have to find an local business broker to see SEO businesses for sale in your area. Buying an SEO business can be tricky. You will need to make sure what the sellers intent is for selling the business, what domains are associated with the business and willingness of the seller to sign a non-compete. Most importantly, you should do an extensive backlink analysis and make sure that any valuable domains or links that are point to the main website will remain after the purchase (or are part of the purchase).
Thank you, Ann! Everyone I talk to in this field has a different story, and each one is interesting. I hope folks interested in this career field find this post to be helpful in finding their focus. There’s plenty of work to be done, and the future looks bright!
Even to this date, I try to respond to every email I get and respond to every comment on this blog. Whatever I can do to help people out, as long as it doesn’t break my bank, I do it. Why?… Because I really care about you, just like people cared to help me out when I was a kid starting my first venture.
The title tag of a page is the main text that describes an online document and remains one of the strongest SEO signals that a webmaster has complete control over. Moreover, it is the first interaction your site is having with a searcher and possibly the only thing they’ll read before deciding whether or not your site will answer their query effectively.
To ease the process of receiving funds from your clients, you need to integrate a reliable payment processor into your website. PayPal is one of the most popular options. Many SEO firms also accept payment via credit cards, too. If you have some fears, you can stick with the old-fashioned method of receiving your payment via cheque or bank transfers.
You have been invited to an old friends art exhibition, who you used to work with before he left his job to follow his passion and become an artist. You said yes and went, even though you are broke and you only have enough money left to feed yourself until your next payday.
That’s not to say that a freelancer charging $5 per hour will be better than someone charging $3 per hour, the only to really know is to give them a try. It can be a long and frustrating process but when you find a good freelancer among the rubbish then they can make your life a lot easier.
Helping people for free is still so under-rated… especially for newbies really trying to build a brand. I think this is the most powerful tip on this list as it allows you not only to build genuine relationships but affords you the opportunity to provide direction and advice on websites that are potentially much larger than your own (or any of your current clients for that matter) and see the results; building both trust and brand awareness at the same time.
I have been on the fence with this idea for a long time. It seems counter intuitive, but you’ve proven it over and over again. Perhaps i’m my own best example, my company is obviously too small to work with your company directly, but i’m an avid follower of your blog and a highly respect your brand. I’m not sure how that comes back financially in this example, perhaps if we get larger it’ll come in the form a of a kissmeterics subscription or perhaps it’s just a referral or maybe just communicating itself is adding DA and i’m just a smaller piece of a larger scheme.
We have a beta license and beta certification in development right now, and while these programs are not yet available to the general public, you can learn more about SEO certification and contact us to be put on the early notification list.
I can’t stress enough the financial burden you carry, especially if you are a single-income household with a family, in a volatile industry that is further impacted by a recession; and oh yeah, often unrealistic clients 🙂 and competitors trying to make SEO a commodity through pricing & crappy solutions. To minimize your own stress, you need to already have a rainy-day fund (which you should keep building for when the $h#% hits the fan), an accepted family budget that you can stick to, access to credit or cash when you need it, and a well-defined profit margin for your services. Flying solo, YOU are the inventory — you have to be able to SELL yourself & services — then be prepared to change hats & deliver the goods…..day in & day out. Oh yeah, you have to somehow keep a pipeline of new opportunities b/c we all know there is a life cycle with SEO client work. Your rainy day fund helps bridge the gap in between work. I highly recommend 6-month+ contracts that yield you recurring revenue — this gives predictability and consistent cash flow you can manage.
It has to be said that advertising on these sites can be hit and miss but if you persevere and can get creative with your ads then there is definitely value in using them. Again, by reading Ca$hvertising you will give yourself a big edge over the competition with your ad copy.
I started doing SEO consulting without any knowledge of SEO and learned as I went along, getting clients through Craigslist. I ran into many challenges and totally sucked at first, but the more experience I got the better I got. The better I got, the more I was willing to give higher proposals and meet with bigger businesses. Now clients pay as much as $10k+ per month for SEO services.
This means that you would essentially be selling the service to your prospective clients and then paying the SEO reseller company to do the work on your behalf. You then collect whatever the difference is between what you pay the SEO reseller company and what your client is paying you, what’s left over is your profit.
Unfortunately, it’s not the kindergarten sort of nap. NAP stands for name, address, and phone number and it’s some of the most important information search engines need to understand about your business. Publishing this prominently on your homepage is an important step for search engines to confidently display this information within the search engine results page (SERP).
You’re going to need a page dedicated to the success of your current or past customer successes. This is often the second most visited page on your site, next to the About Us page. If possible, ask your happy clients to whip out their iPhone and shoot a 20 second video about their experience with you. Slap that on your website and watch the leads start rolling in.
If you use WordPress on your own domain, you are in luck. Adding title tags and meta descriptions to your pages is easy using free plugins such as All in One SEO, Platinum SEO, and SEO by Yoast. You can also get SEO suggestions by using premium plugins such as Scribe SEO.
You can see the rest of the article (including local directory examples, instructions, stats, and a step-by-step process) here: excellentpresence.com/website-traffic-for-any-business-with-local-search/
An important first step for performing well in local search results is to claim your business listing in Google My Business and Bing Places. While search engines can potentially use information around the web (e.g. from a business’s website, local business directories, Yellow Pages, etc.) to generate local results for a business, only claiming the business will allow the owner to optimize the listing for the search experience. This will help generate more leads and potentially lead to higher rankings too!
Brilliantly written, thoroughly liked reading the post. Especially the points you have mentioned about things to keep in mind when doing a face to face meeting with prospective clients are encouraging.
CONTENT CREATION – Only create great content that provides real value and is better than what’s currently already out there. Google your competition, see what type of content they have, then create something better and be sure to include stats and visuals when possible.
It’s fine to want to do something and have the drive to do it but if it’s going to potentially create a financial hardship quickly then it is really the wrong decision. There are a few really good options for someone who is on the fence for financial reasons.
I’ve learned to expect that most people won’t understand. I just focus on building my agency and hitting my goals. I don’t bother trying to convince anyone that what I’m doing is smart. At the end of the day, actions speak louder than words. So just prove you know what you’re doing with the action you take.
If you are new to the profession altogether and need to learn SEO, two courses to consider are DistilledU and the Google Analytics Individual Qualification. Completing both certifications should take under 90 hours.
For those of you who aren’t feeling quite so ambitious today, why not start small and leave some blog comments? But it’s helpful to first determine what kind of commenter you want to be. Helpfully, Brandon Scott Gorrell has laid out some options for us on Thought Catalog, such as:
I’ve struggled with this when clients have moved to another agency. Especially when I’ve done such a great job. Sadly, it’s just part of the agency cycle and can be for many reasons, such as a new marketing manager that has worked with a certain agency in the past and had good results.